Marketing insights for growing businesses, page 2 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Why is your website not ranking high in Google?
Your website is not ranking high in Google? Four checks show in twenty minutes whether you have an indexing, a ranking or a click problem
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The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
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How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
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AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
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Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
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Google Ads optimisation: the complete SME guide
Google Ads (formerly AdWords) optimisation for SMEs in 2026: measurement, fixing an underperforming Performance Max, AI Max and steering on profit.
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LinkedIn marketing for B2B: from strategy to lead generation
LinkedIn B2B marketing for Flemish SMEs: a concrete strategy for more leads, from company page and content to social selling, ads and follow-up.
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Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
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What is performance marketing? A complete guide for SMEs
What is performance marketing? Online advertising where you pay for measurable results. A guide for SMEs: channels, KPIs, AI Max and consent in 2026.
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What is prompting? Meaning, prompt engineering and techniques
What does prompting mean, and when does it become prompt engineering? With few-shot, chain-of-thought and what reasoning models ask for differently
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Local SEO in Belgium: how to rank on top when customers search in your region
Local SEO for Belgian SMEs: how the local pack works, what reviews weigh and how to stay locally findable in Google and ChatGPT. With an action plan.
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Shopify vs WooCommerce, Magento & co: which e-commerce platform fits your SME?
Which e-commerce platform fits your webshop? We compare the major e-commerce platforms and the best alternatives to Shopify, including for B2B
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