Marketing insights for growing businesses, page 2 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
What does outsourcing SEO cost in Belgium? (and why GEO often belongs with it)
Outsourcing SEO at ClickForest starts from €700 per month, SEO and GEO together from €950. What is included, when it costs more and what to ask an agency
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Shopify agencies in Belgium: who shows their work, and what does a partner label say?
Seven Belgian agencies with Shopify webshops as a named service, tested on live client work. Plus what a Partner Directory listing really proves
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How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
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The superpowers of ChatGPT, Claude, Gemini and Perplexity in 2026: which do you use for what?
ChatGPT, Claude, Gemini or Perplexity? Every AI tool has a superpower. Discover which to use for what and how to combine them smartly in 2026.
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Agentic commerce in Belgium: get your webshop ready for AI agents
Agentic commerce in Belgium: what already works in ChatGPT and Shopify, what doesn't yet, and how product data gets your webshop ready for AI agents.
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Which Shopify apps are actually worth it? A selection guide for your webshop
Which Shopify apps actually add something? A selection guide by need, with what Shopify already builds in and the pitfalls when choosing
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Shopify marketing automation: the best examples and AI apps
See Shopify marketing automation examples and work more efficiently. Discover the best AI apps for a high-converting Shopify webshop.
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Outsourcing online advertising: what does it cost and when does it pay off?
Outsourcing online ads in Belgium usually costs 10 to 20% of your media budget or a fixed fee. When it pays off and what an in-house marketer costs.
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How do I get ChatGPT to recommend my business?
ChatGPT recommends businesses based on sources it trusts. What OpenAI itself says, what we measured and which steps work for your SME
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AI visibility tools compared: which GEO monitoring tool measures your brand?
Nine AI visibility tools compared on euro price, AI engines, tracking frequency and Dutch prompts, for SMEs and agencies in Belgium and the Netherlands
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What is Veesie? How to track every week whether AI recommends your business
Veesie measures every week whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews mention your business. How it works, what it costs.
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AI consultancy for SMEs: from advice to working systems
AI consultancy for SMEs shouldn't stop at a report. See how I implement AI into working systems, founder-led and tailored to your business.
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