Shopify and e-commerce: practical articles
The technical and the commercial side of a webshop: what you build, why visitors drop off, and what sets your margin.
Shopify & E-commerce
18 articlesSpecifically covered: the platform choice between Shopify, WooCommerce and Magento, setting up a store step by step, conversion optimisation and the question of why a webshop fails to convert. Plus mobile speed and checkout, GA4 tracking, email flows, WhatsApp marketing, and the Belgian side of dropshipping and local fulfilment.
Looking for someone to build, migrate or maintain your store rather than background reading? That is on Shopify e-commerce.
Shopify agencies in Belgium: who shows their work, and what does a partner label say?
Seven Belgian agencies with Shopify webshops as a named service, tested on live client work. Plus what a Partner Directory listing really proves
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How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
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Which Shopify apps are actually worth it? A selection guide for your webshop
Which Shopify apps actually add something? A selection guide by need, with what Shopify already builds in and the pitfalls when choosing
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TikTok Shop in Belgium: selling as a webshop, what it costs and which rules apply
TikTok Shop has been live in Belgium since 15 June 2026. How a webshop becomes a seller, what it costs, how Shopify fits in and what buyers look out for.
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What does a webshop cost? From Shopify licence to total cost
The honest total cost of a webshop: build, Shopify licence, payment fees, apps and maintenance. With Belgian figures and what quotes leave out
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Shopify vs WooCommerce, Magento & co: which e-commerce platform fits your SME?
Which e-commerce platform fits your webshop? We compare the major e-commerce platforms and the best alternatives to Shopify, including for B2B
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WhatsApp marketing for Shopify: the complete strategy for webshops in 2026
WhatsApp achieves up to 80% open rate and converts strongly. Discover how Belgian Shopify webshops use WhatsApp marketing to grow their revenue in 2026.
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Live shopping with Shopify in Belgium: channels, apps and what it takes
Live selling with Shopify in Belgium: via TikTok Shop, YouTube or your own webshop, which apps exist, what they cost and when it doesn't pay off
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Dropshipping in Belgium: rules, costs and local fulfillment
Is dropshipping legal in Belgium? Yes. What to arrange (CBE, VAT, GPSR), what the €3 customs duty changes and how local fulfillment helps.
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E-commerce trends in Belgium: what is changing in 2026?
E-commerce trends in Belgium in 2026: €18.3 billion online, Chinese platforms, TikTok Shop, AI and new EU rules. With figures and what to do about them.
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Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
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How to set up a Shopify webshop yourself: 12 steps to launch
How does Shopify work and how do you set up a webshop yourself? The step-by-step plan for Belgian SMEs, with costs in Belgium, Bancontact, shipping and VAT
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AI personalisation and CRO: what an SME can actually personalise
What can AI personalisation realistically deliver for an SME? Which data you need, what Shopify and Klaviyo do natively, and how to test and measure it.
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GA4 Shopify setup guide for reliable data measurement
Follow this GA4 Shopify setup guide for flawless tracking. Learn how to use server-side data to base your marketing decisions on hard facts.
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Sustainable e-commerce for a future-proof brand
Future-proof your webshop with sustainable e-commerce. Learn how green strategies and conscious choices increase customer loyalty and brand value.
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Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
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Why is my webshop not converting?
Your webshop isn't converting because there's a leak in your funnel. Here's how to find the cause per step, from traffic to checkout, with the right numbers
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Email marketing automation for e-commerce: flows that sell while you sleep
Automated email flows deliver 18x more revenue per recipient than campaigns. Discover which flows your Shopify webshop must have.
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