Shopify and e-commerce: practical articles
The technical and the commercial side of a webshop: what you build, why visitors drop off, and what sets your margin.
Shopify & E-commerce
15 articlesSpecifically covered: the platform choice between Shopify, WooCommerce and Magento, setting up a store step by step, conversion optimisation and the question of why a webshop fails to convert. Plus mobile speed and checkout, GA4 tracking, email flows, WhatsApp marketing, and the Belgian side of dropshipping and local fulfilment.
Looking for someone to build, migrate or maintain your store rather than background reading? That is on Shopify e-commerce.
How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
Read article
Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
Read article
Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
Read article
Shopify vs WooCommerce, Magento & co: which e-commerce platform fits your SME?
Which e-commerce platform fits your webshop? An honest comparison of Shopify, WooCommerce, Magento and co, with a decision framework per SME profile
Read article
Setting up a Shopify webshop: start yourself in 12 steps
Setting up a Shopify webshop yourself? The complete step-by-step plan for Belgian SMEs: from company number and Bancontact to AI tools, shipping and launch
Read article
Why is my webshop not converting?
Your webshop isn't converting because there's a leak in your funnel. Here's how to find the cause per step, from traffic to checkout, with the right numbers
Read article
Email marketing automation for e-commerce: flows that sell while you sleep
Automated email flows deliver 18x more revenue per recipient than campaigns. Discover which flows your Shopify webshop must have.
Read article
WhatsApp marketing for Shopify: the complete strategy for webshops in 2026
WhatsApp achieves up to 80% open rate and converts strongly. Discover how Belgian Shopify webshops use WhatsApp marketing to grow their revenue in 2026.
Read article
Live shopping Shopify: the future of e-commerce
Discover the power of live shopping for Shopify. Increase customer engagement and boost your average order value through real-time video commerce.
Read article
GA4 Shopify setup guide for reliable data measurement
Follow this GA4 Shopify setup guide for flawless tracking. Learn how to use server-side data to base your marketing decisions on hard facts.
Read article
Dropshipping in Belgium via local fulfilment: the guide
Start dropshipping in Belgium via local fulfilment. Shorten delivery times, improve your service quality and build a sustainable brand with this guide.
Read article
Which Shopify apps are actually worth it? A selection guide for your webshop
Which Shopify apps actually add something? A selection guide by need, with what Shopify already builds in and the pitfalls when choosing
Read article
E-commerce trends Belgium: the future of online shopping
Discover the most important e-commerce trends in Belgium for 2026. Adapt to changing consumer behaviour and new technologies to grow your revenue.
Read article
AI personalisation and CRO: what an SME can actually personalise
What can AI personalisation realistically deliver for an SME? Which data you need, what Shopify and Klaviyo do natively, and how to test and measure it.
Read article
Sustainable e-commerce for a future-proof brand
Future-proof your webshop with sustainable e-commerce. Learn how green strategies and conscious choices increase customer loyalty and brand value.
Read article
