Campaigns on Facebook and Instagram that drive sales, steered on revenue and margin.
ClickForest is a Meta Ads agency that sets up and manages ads on Facebook and Instagram for webshops and SMEs in Mechelen, Antwerp and across Flanders. ClickForest always writes the ad copy itself. Images and videos are usually supplied by the client, and on request ClickForest creates them at an extra cost.
The focus is on e-commerce: webshops such as Just Favorites, MyEssentials, Bastiano and BLSTR Sander advertise on Meta through ClickForest. ClickForest also uses Meta Ads for lead generation, for example for Pergoglass. Meta Ads are part of the performance marketing service, which also covers Google Ads, with the same rate and the same steering on margin.
On Google you find people who are already searching. On Facebook and Instagram you reach people who didn't know your product yet, with an image that appears in their feed. For a webshop that is where new customers come from, and with retargeting you bring back the visitors who haven't bought yet.
Quick overview
Three ClickForest clients, each with a different question. Figures and approach come from their cases.
Just Favorites: ROAS rose from 2.4 to 4.3 and revenue grew by 28% after sharper Meta and Google campaigns.
Speenwinkel: from Google only to a 70/30 split, with optimised tracking and Meta campaigns built from scratch with Advantage+ and catalogue sales.
Bold Padel: an entirely new Meta Ads structure for the Spanish padel market, with Flexible Ads, geotargeting on Madrid, Barcelona, Málaga and Marbella, and retargeting up to 180 days after the first visit.
For webshops ClickForest works with Advantage+ shopping campaigns and catalogue sales based on the product feed. At MyEssentials they deliver consistent revenue and a positive ROI.
Visitors who viewed a product or added it to their cart get a targeted ad. That way part of the traffic you already paid for comes back to buy after all.
ClickForest writes every ad text itself and tests variants against each other. Images and videos usually come from the client. Ads that wear out are replaced in time, before creative fatigue drags down the results.
For service providers ClickForest uses lead forms in Facebook and Instagram, or sends the traffic to a landing page.
Meta Ads work best with a webshop that converts. That is why ClickForest also looks at the site's conversion at the start, and for Shopify at the webshop itself.
Google Ads and the split across channels are covered on the performance marketing page. In doubt for your Shopify webshop? Read the comparison Google Ads or Facebook Ads for Shopify.
ClickForest reviews the ad account, the pixel and the server-side tracking, and sets the goals, margins and budget with you.
Campaign structure, audiences, catalogue and ad copy are set up. That is the one-off setup, fixed in advance in the quote.
ClickForest adjusts the campaigns continuously, replaces ads that wear out and scales the budget on what delivers margin.
A no-obligation conversation about your webshop, your margins and what Meta Ads can do for them.
Meta Ads management at ClickForest starts from €700 per month, with a one-off setup from €900 to build the campaigns. The ad budget, at least €1,000 per month, is paid directly to Meta. ClickForest charges no percentage on that budget. An engagement runs for at least 3 months and can then be cancelled monthly.
A Meta Ads agency sets up, manages and adjusts your ads on Facebook and Instagram. ClickForest builds the campaign structure, writes the ad copy, checks the tracking and reports on revenue and margin. Webshops and SMEs in Flanders work directly with founder Frederiek Pascal.
ClickForest always writes the ad copy itself, and that is included in the monthly fee. Images and videos are usually supplied by the client. If you don't have them, ClickForest creates them on request, at an extra cost.
Yes. ClickForest's focus is on webshops, but Meta Ads also work for service providers looking for leads. ClickForest then uses lead forms in Facebook and Instagram or sends traffic to a landing page. For Pergoglass, such a lead campaign runs on Meta. For B2B decision-makers, LinkedIn is often the better channel.
The Conversions API sends purchases and leads directly from your server to Meta, alongside the pixel in the browser. That way Meta also sees the conversions that an ad blocker or a declined cookie would otherwise make disappear. For Shopify webshops ClickForest sets up this server-side tracking as standard, for other websites on request.
A Facebook page, a Meta ad account with access for ClickForest and images of your products or service. For a webshop you also need the product feed, which is connected directly in Shopify. The ad budget starts from €1,000 per month. ClickForest sets up the pixel, the tracking and the feed connection during the setup.
Usually not. Google Ads captures people who are already searching for what you sell, Meta Ads show your product to people who didn't know it yet. For most webshops the two work best together. ClickForest manages both within the performance marketing service and splits the budget based on the margin each channel delivers.
Meta Ads work best for products you can show: webshops, brands with a product catalogue, concept stores and local businesses with a clear offer. ClickForest manages Meta campaigns for webshops such as Just Favorites, MyEssentials, Bastiano and BLSTR Sander. If you sell to business decision-makers, LinkedIn is often a better first choice.
ClickForest is based in Bonheiden (Mechelen region) and manages Meta Ads for webshops and SMEs in Mechelen, Antwerp and across Flanders, plus a few clients in the Netherlands. An introduction can take place by video or on site.
These services help Belgian SMEs accelerate online growth via targeted campaigns, SEO, AI search optimisation, conversion optimisation and lead generation.
Client reviews
Why entrepreneurs love working with ClickForest.
A real recommendation! Frederiek has broad expertise and works extremely professionally. He is genuinely committed to helping us as a client get the most out of our website and digital marketing. He takes the trouble to get to know us as a company and to translate that into our digital visibility, so that it has an impact for us. Very clear communication and a pleasant collaboration.
A really great experience with ClickForest. Right from the start, a clear explanation of how things would work and of where the digital landscape is heading. Clear expertise and very direct, personal contact. Communication went very smoothly, and the transparent quote formed the basis of our collaboration. During the project we noticed how quickly Frederiek can switch gears. Every email and question is followed up in no time, whether by WhatsApp, phone or email. Day after day we saw changes to our shop heading in the right direction. Feedback was followed up and shared with us very quickly. No waiting weeks for an answer, but personal one-to-one contact, always with the same person. That is how it should be! A satisfied client who is here to stay!
After consulting several website builders, our choice fell on "ClickForest". Not the cheapest, but they proposed a direct and personal approach. Thanks to a good collaboration with Frederiek, our new website "Servaes Services" was launched quickly and efficiently, and we highly recommend them.
Excellent service and a beautiful end result. My website was built professionally, with great attention to detail and user-friendliness. Smooth communication, fast execution and a very pleasant collaboration. Definitely recommended!!!
From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!
Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. When corona forced all restaurants to close, I knew immediately: this is going to last longer than three weeks. I refused to give up and decided to look forward. As a chef and restaurant owner I had zero experience with online marketing or SEO, it was completely new to me. But thanks to Frederiek at Clickforest I learnt step by step how it all works. The result? Our sales grow every year. Frederiek keeps coming with new ideas and handy tools to improve the shop further, I just need to put them into practice. Today I enjoy quality of life again. More and more processes are automated, so the webshop runs in the evening while I used to be sweating in the kitchen. I now have a stable, loyal team for many years, and all of that thanks to the single decision to go all-in on the online shop and trust Frederiek blindly. Even today we are still expanding. Our delivery is now split into zones, and Frederiek built that seamlessly into our shop. My ChatGPT has meanwhile been turned into Bastiano's own content studio, yet another smart step forward thanks to him. If I had to give stars, five stars would be far too few. 10/10 mate! Without Frederiek I would never have made it. Eternal gratitude! Debby Swinnen - Owner - Bastiano Italian cuisine con tanto amore ❤️
From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational, in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive and in-depth knowledge of marketing, Shopify, Google and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant person to work with. He is clear in his communication, thinks along with you, is enthusiastic and at the same time realistic. In short: if you are looking for someone who thinks beyond standard solutions and works towards the best result in a pleasant way, Clickforest is more than the right choice.
ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.
ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.
A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!
ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.
One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.
A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!
The most reliable e-commerce expertise and execution!
As a small business owner, SEO always felt like a distraction from my work, but that definitely changed when I started with Frederiek at ClickForest. I’m naturally pretty skeptical of digital marketing, but Frederiek treated my small shop with the same level of care you'd expect for a big corporate client. Instead of just doing the work in the dark, he actually took the time to teach me the basics so I could understand my own website better. The transparency really boosted my confidence and I gained a new, valuable tool set. He handled the US-Europe time difference with grace and was always willing to jump on a call when it worked for my schedule. He also worked directly with my web developer to get the technical stuff and on-page changes finished without any drama or downtime. Our visibility has jumped and I finally feel like I have a handle on our organic growth. If you’re in the States and need someone who knows their stuff but actually cares about your business, I can't recommend ClickForest enough.
Clickforest isn’t just another digital agency. Their advice genuinely makes a difference. Every recommendation feels tailored, actionable, and based on real experience. They don’t just push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually drives results. The team’s knowledge and strategic thinking have saved me time, money, and plenty of trial and error. If you’re looking for a partner that provides real value instead of empty buzzwords, I highly recommend Clickforest.
The most important part of a great and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts helping you refine the why and how, lay out your strategy with you and match that with impressive results.
ClickForest combines digital efficiency, innovation, and human values: the ideal agency to accelerate your company's growth while staying true to your needs and goals.
Thanks to Clickforest's tips on using the right AI tools, my productivity has increased enormously. Tailored and explained in plain language. I can't do without them anymore! The follow-up questions were also answered very quickly and specifically. Many thanks!
These clients also rated ClickForest 5 stars on Google
