AI tools for marketing: comparisons and guides
Comparing ChatGPT, Claude, Gemini and Perplexity, each time with the same question: which work do they really take over?
AI tools
16 articlesSpecifically covered: comparisons between ChatGPT, Claude, Gemini and Perplexity, prompt engineering as a skill rather than a trick, and what a protocol like MCP makes possible once a model is allowed to read and operate your own systems. Plus the lesser known tools per task, and the question of where vibe coding ends and real software work begins.
Looking for help rolling AI into your own processes rather than a comparison? That belongs with AI for growth.
The superpowers of ChatGPT, Claude, Gemini and Perplexity in 2026: which do you use for what?
ChatGPT, Claude, Gemini or Perplexity? Every AI tool has a superpower. Discover which to use for what and how to combine them smartly in 2026.
Read article
Claude Cowork explained: what it is, what it costs and what changed in 2026
Claude Cowork finishes tasks in your files, tools and browser. What it is, what it costs and what the merger with chat changed in 2026.
Read article
Claude Skills explained: what they are, how to install and share them (2026)
Claude Skills capture a way of working that Claude picks up on its own. What they are, how to install and share them, and what plugins add.
Read article
Claude Desktop explained: chat, Cowork and Code, and what changed in 2026
Claude Desktop is more than a chatbox. Chat, Cowork and Code explained, including the merger of chat and Cowork and what your subscription unlocks.
Read article
Beyond ChatGPT: the best unknown AI tools per task (2026)
Everyone knows ChatGPT. These are the best unknown AI tools per task, from Napkin and Recraft to agents that finish work for you. Checked October 2026.
Read article
Claude vs ChatGPT vs Gemini vs Perplexity: which AI model to choose in 2026?
ChatGPT, Claude, Gemini or Perplexity? Which AI fits which task, what each plan costs in Belgium and what to pick as a business. Updated October 2026.
Read article
What is prompting? Meaning, prompt engineering and techniques
What does prompting mean, and when does it become prompt engineering? With few-shot, chain-of-thought and what reasoning models ask for differently
Read article
The best AI marketing tools for marketers in 2026
Which AI marketing tools truly pay off in 2026? The picks per task, from content and visuals to SEO, ads and email, as used daily by a Belgian agency
Read article
Claude in Chrome explained: what the extension can do, what it may do and how safe it is
Claude in Chrome reads, clicks and types in your own browser. What the extension can do, which permissions it gets and how it differs from Cowork and Comet
Read article
Practical guide: when do you use ChatGPT, Claude or Perplexity
Practical guide with example prompts and ready-to-use workflows: when to use ChatGPT, Claude or Perplexity for research, copywriting and code.
Read article
ChatGPT vs Claude vs Perplexity: which AI tool wins in 2026?
ChatGPT, Claude and Perplexity side by side in September 2026: features, models, prices in Belgium and which AI tool to pick for which task.
Read article
What is MCP? The protocol that lets AI read and operate your business systems
MCP is the open standard that lets AI read your data and operate your tools, the USB-C for AI. What it is, what it enables and what to watch for
Read article
ChatGPT 5 guide: new AI capabilities for your business
ChatGPT 5 one year after launch: what the move to GPT-5.x means for SMEs, from reliability and multimodal AI to software on demand for daily work.
Read article
RACE model for ChatGPT prompts: the template with examples
The RACE model as a ready-made prompt template: Role, Action, Context, Execute, with filled-in examples per marketing task and the pitfalls to avoid.
Read article
Prompt writing: how to write better AI prompts (with examples)
Want to write better prompts for ChatGPT, Claude or Gemini? The simple 4-step formula, copy-paste example prompts for marketing and the pitfalls
Read article
Vibe coding and Claude Code: hype, or how you actually build software?
Vibe coding lets AI write your code. Great for prototypes, risky for production. Here's how to build real software with Claude Code
Read article