Performance Marketing Agency: POAS & Profit

Stop guessing. Data-driven campaigns on Google & Meta.

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Insight into what works, what doesn't, and where budget is being wasted.

Profit-driven campaigns on Google, Meta, and LinkedIn

Advertising budgets assessed based on economic viability and profitability, not on reach, activity, or impressive reports.

Quick overview
  • Profit as the sole KPI: We don't optimize for reach or clicks, but solely for the net profit marketing generates for your business.
  • Proven returns: We only activate ads when we can demonstrate, based on data, that they are economically viable.
  • What do we optimize for? For POAS (Profit on Ad Spend) and margin. Not for clicks, impressions, or vague engagement.
  • Why no percentage model? We don't charge a percentage of your media budget. This way, we avoid any perverse incentive to make you spend more.
  • Who does this work for? For Flemish SMEs who want to invest their marketing budget, not speculate.

What does performance marketing mean at ClickForest?

ClickForest is a performance marketing agency in Mechelen (Belgium) that manages advertising budgets based on POAS (Profit on Ad Spend) and profit, not on volume or clicks. We use Google Ads, Meta Ads, and LinkedIn Campaign Manager only when they demonstrably contribute to the margin for Flemish SMEs.

This means campaigns are adjusted or halted when they are not economically viable, even if they show positive signals but do not deliver a net return. Tracking via Google Analytics 4 and Databox ensures full transparency.

Relevant inflow

Not traffic for the sake of volume, but demand with sales potential.

Making return visible

Insight into what advertisements truly contribute to profit.

Budget based on performance

Resources are shifted only when justified by figures.

What performance marketing truly delivers

No averages, but insight into your specific figures.

Relevant inflow
Leads with effective sales potential
Budget decisions
Shifting resources away from loss-making campaigns
Profit management
POAS as the basis for scaling decisions
Adjust or stop
Timely intervention based on data

Initial performance is monitored via ROAS, but decisions about continuing or scaling up are made based on POAS and net return.

Our approach: analyze, validate, and decide

Is advertising viable here?

We analyze the market, margins, and existing data to determine if advertisements are economically viable. If the foundation isn't right, we don't start.

Test assumptions, don't guess

We validate offer, message, and target audience with controlled budgets. Only what demonstrably shows traction and return is pursued.

Scale up or stop

Campaigns that contribute to profit are scaled up. What consistently underperforms is adjusted or halted. Decisions follow data, not preferences.

Platforms are means, not ends

Google Marketing Platform

Meta Business Suite

LinkedIn Campaign Manager

We utilize channels that demonstrably contribute to your profit. Whether it's Google, Meta, or LinkedIn, our choices are always data-driven.

Investment & Pricing

Clear agreements. We don't believe in charging a percentage of your media budget.

1. Management Fee

A fixed monthly fee for our strategic expertise, setup, monitoring, and active optimization. No hidden costs or surprises.

  • Fixed price, agreed upfront
  • Monthly cancellable
  • Independent of your ad spend

2. Media Budget

This is the amount that goes directly to the advertising platforms (Google, Meta, LinkedIn). We do not receive any portion of this.

  • Direct invoicing by the platform
  • 100% ownership of your accounts
  • Full transparency

Why don't we charge a percentage of your media budget?
Many agencies charge a percentage of your ad spend (e.g., 15%). We consider this a flawed model: it incentivizes them to make you spend more, rather than to work more efficiently. We only earn more if you grow, not if you simply spend more.

When performance marketing is not (yet) the right choice

Not every situation is suitable for performance marketing. In these cases, we prefer not to proceed:

Insufficient budget: Without adequate media budget, algorithms cannot learn effectively. We need a critical mass of data.

Website conversion issues: Advertisements cannot fix a weak foundation. Your conversion process must be optimized first.

Unrealistic expectations: Profit takes time. Those who expect immediate results within 2 weeks, without an initial learning phase, will likely be disappointed.

Tight margins: If the economics don't make sense (CAC > LTV), advertising won't solve the problem. Your pricing strategy needs to be right.

Market too niche: In ultra-niche B2B, mass-market channels are often too expensive. Direct sales is typically more effective in such cases.

Lack of follow-up: Leads that are left unattended for days will go cold. Marketing doesn't stop once a form is submitted.

Unsure if performance marketing is right for you?
Schedule a strategy call. We'll be honest if it's not (yet) a good fit. For e-commerce, we often combine it with Shopify webshops or AI ad creation.

How do we work together?

Clear phases, no surprises.

1

Analysis and Principles

We define what profit means within your specific context: margins, sales cycle, and realistic expectations. This forms the basis for every decision.

2

Validation

With limited budgets, we test whether advertisements contribute to profitable lead generation. Data is collected to make informed decisions.

3

Scale up or stop

Based on profitability, we decide what to scale, what to adjust, and what to stop. Budget follows results, not habit.

Start with performance marketing that delivers results

Want to discuss if this is beneficial for your business? Schedule an exploratory call.

Schedule a strategy call Call +32 473 84 66 27
100% Transparency • No long-term contracts

Frequently Asked Questions

When is performance marketing beneficial for an SME?
Performance marketing is beneficial when an SME is willing to evaluate advertising budgets based on return, not just activity. This means there's sufficient margin per lead or sale, and decisions can be made based on data. If ads are only run for visibility without a clear profit objective, performance marketing rarely works sustainably.
How do I know if my Google Ads are generating profit or burning cash today?
You see this not just by clicks or conversions, but by what those conversions actually yield. If costs per lead increase, sales cycles lengthen, or margins come under pressure, there's often hidden budget loss. A proper analysis examines the entire journey, from search term to sale, not just isolated figures in Google Ads.
Is performance marketing suitable for B2B with longer sales cycles?
Yes, but only when lead quality is central. In B2B, it's less about volume and more about relevance and follow-up. Performance marketing works here when ads contribute to pipeline building and when there's internal follow-up and insight into which leads actually generate value.
What budget is required for performance marketing to be effective?
Er is geen vast minimum, maar er moet voldoende budget zijn om betrouwbare data te verzamelen. Met zeer beperkte budgetten is optimalisatie vaak gebaseerd op toeval in plaats van inzicht. Belangrijker dan het bedrag is dat het budget in verhouding staat tot de marges en de verwachte waarde per klant.
How quickly can you tell if a performance marketing campaign can become profitable?
The first signs are usually visible within a few weeks, but real decisions require more context. Algorithms need time to learn and reveal patterns. Profitability only becomes clear when data is stable enough to make choices about scaling up, adjusting, or stopping.
What happens if campaigns turn out not to be profitable?
Then they are adjusted or stopped. Performance marketing also means daring to intervene when something isn't working. Shifting budget to better-performing campaigns or temporarily pausing is not a failure, but a necessary part of profitability management.
What is my role when I outsource performance marketing?
You remain involved in strategic choices. Performance marketing requires alignment on goals, margins, and priorities. While execution is external, decisions regarding direction and expectations remain a shared responsibility. Transparency in data and communication is essential for this.
Why do you opt for a founder-led approach?
Because experience matters. In many large agencies, your account is sold by a senior but managed by a junior. At ClickForest, you work directly with Frederiek Pascal. No communication noise, direct lines, and strategy executed by someone who has lived and breathed the profession for 25 years.

Are you unsure if your campaigns are profitable?

With a 360° audit, we thoroughly examine your accounts. No opinions, but a technical analysis of your setup, tracking, and waste. Get concrete priorities and a roadmap to profit.

View the Website Audit
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