Pay only for the customers you actually get

Performance marketing is online advertising where you only pay for concrete results such as clicks, leads, or sales. Unlike traditional advertising where you pay for 'exposure' without a guarantee of results, here you only pay for measurable actions. This makes it much more cost-effective because every budget directly contributes to your business goals.

The costs vary greatly depending on your sector, goals, and budget. For SMEs, we often start with a media budget of €1,000-3,000 per month plus management fees. More importantly, your ROI is positive - most customers earn back their investment within 3 months through extra leads and sales.

You'll get the first data and insights as soon as campaigns go live. Noticeable improvements such as more leads or lower cost per lead are usually seen within 2-4 weeks. For full optimization and maximum ROI, we estimate 2-3 months, as we test and refine different variations.

We mainly work with Google Ads (Search, Shopping, YouTube, Display), Meta Ads (Facebook & Instagram) and LinkedIn Ads for B2B. The channel choice depends on your target audience and objectives. For local businesses, we often focus on Google Search, while e-commerce benefits more from Shopping and retargeting via Meta.

Absolutely. Transparency is central to us. You get access to real-time dashboards where you can see exactly where every euro goes. We send weekly updates and always agree on changes in advance. You retain full control and decision-making power over budget and strategy.

We work completely data-driven without vague promises. As a Google Premier Partner and Meta Business Partner, we have direct access to the latest tools and beta features. Moreover, we focus specifically on SMEs and scale-ups in Belgium, which means we perfectly understand your market and challenges.

Certainly. For B2B, we use LinkedIn Ads, Google Search, and retargeting to nurture prospects through the entire sales cycle. We measure not only direct conversions, but also lead quality, engagement, and pipeline contributions. B2B performance marketing requires a different approach, but is certainly possible.

Yes, we often do account audits and takeovers of existing campaigns. Through thorough analysis, we identify waste, areas for improvement, and quick wins. On average, we achieve 30-50% better results by optimizing targeting, bidding, and ad creative within the first month.

Absolutely. Especially with limited budgets, it's crucial to maximize every euro. We often start with one or two channels and gradually scale up as ROI is proven. Our approach is fully scalable - from €500 to €50,000+ per month.

We focus on business-relevant KPIs such as cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value. Through Google Analytics, conversion tracking, and CRM integration, you get complete transparency about which campaigns, keywords, and target groups perform best.