From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!
Conversion rate optimization for a profitable website
Increase your return without increasing your marketing budget
What is conversion rate optimisation (CRO) at ClickForest?
ClickForest is a specialised CRO agency in Mechelen that optimises websites based on user behaviour. Unlike a standard online marketing agency, ClickForest doesn't work on gut feeling but validates every change with statistical data.
ClickForest's focus is on removing barriers for Belgian SMEs in Mechelen, Antwerp and across Flanders. ClickForest analyses where visitors drop off and resolves this structurally. This process directly strengthens the return on SEO programmes and Google Ads campaigns via performance marketing.
Why focus on a higher conversion rate?
Because traffic is expensive and conversion is the only factor fully within your control. ClickForest optimises every step in the customer journey by combining behavioural analysis and A/B testing. This removes the guesswork and turns more visitors into actual customers, leading to a direct increase in revenue.
Quick overview
- Average result: a measurably higher conversion rate within 2-3 months via data-driven optimisations (see the KPI figures below)
- First impact: Within 3-4 weeks you see measurable improvements in conversion rate and bounce rate
- What you get: UX audit, heatmap analysis (Hotjar/Clarity), A/B testing and monthly reporting
- Investment: From €995/month without setup costs, flexibly cancellable after 3 months
Better ROI
Get more from your current traffic without extra advertising costs
Behavioural analysis
Discover via heatmaps and session recordings where visitors get stuck
A/B testing
Test every change before implementation and measure the difference
What does conversion optimisation concretely deliver?
A higher conversion rate and a lower cost per acquisition (CPA). A small rise in conversion percentage has a leverage effect on profitability.
+38%
higher conversion rate on average
-28%
less cart abandonment
+52%
better mobile conversion
+43%
more completed contact forms
How does ClickForest approach conversion optimisation?
Collecting data
ClickForest tracks user behaviour with Google Analytics 4, Hotjar heatmaps and Microsoft Clarity session recordings to see precisely where visitors drop off.
Improving UX
ClickForest optimises navigation, forms and checkout flow for a frictionless experience that builds trust and drives action.
Testing and measuring
Via A/B tests, ClickForest validates every change statistically before implementation. This provides evidence that it works.
“More visitors is the expensive fix. First make sure the visitors you already have actually buy, that's where the real profit is.”
Which tools does ClickForest use to analyse behaviour?
ClickForest uses the gold standard in analytics: Google Analytics 4 for quantitative data, Hotjar and Clarity for heatmaps and sessions, and VWO for split testing.
Behavioural analysis
Google Analytics 4 for conversion funnels, Hotjar for heatmaps and Microsoft Clarity for session recordings and click tracking. For Shopify webshops ClickForest optimises the checkout flows.
Split testing
VWO for reliable A/B tests with statistical significance and multivariate experiments
User feedback
Lyssna for user testing, Typeform for exit-intent surveys and direct feedback from your target audience
How does ClickForest approach an optimisation programme?
According to a fixed cycle: Analyse, Hypothesise, Test and Implement. ClickForest makes no changes on gut feeling, only on evidence.
CRO audit and analysis (week 1-2)
ClickForest installs tracking tools, analyses the current conversion funnel and identifies bottlenecks via GA4 data, heatmaps and session recordings. The client receives a report with priorities.
Hypotheses and test plan (week 2-3)
Based on data, ClickForest formulates concrete improvement hypotheses, prioritises via ICE score (Impact, Confidence, Ease) and builds A/B test variants in VWO.
Testing and implementing (week 4-8)
ClickForest runs controlled A/B tests until statistical certainty, analyses the results and implements winning variants. Losers provide insight for future tests.
Continuous optimisation (month 3+)
CRO becomes an ongoing process of testing, learning and improving. Monthly reporting keeps clients informed of progress and new opportunities.
More conversions from your existing traffic?
No-obligation introductory call, no commitments.
Frequently asked questions
CRO is the data-driven strategy to structurally generate more return from existing website visitors. The process is based on user behaviour, A/B testing and statistical validation, not on assumptions.
CRO delivers more return from existing traffic, without additional ad budget. Concrete improvements vary per website, sector and starting position. ClickForest reports on measurable conversion improvements and their impact on revenue or lead quality.
ClickForest executes CRO founder-led: the client works directly with Frederiek Pascal, without intermediaries or juniors. ClickForest combines quantitative analyses via GA4 with qualitative data and A/B testing for Belgian SMEs. Strategy and execution in one hand.
CRO is important as soon as a website or webshop has sufficient traffic, but too few visitors convert. Instead of putting more budget on the same problem, ClickForest first looks for where visitors drop off. This increases the return from existing traffic.
A CRO programme at ClickForest starts with an analysis of user behaviour, friction points and commercial barriers. This is followed by a concrete priority list with improvements for pages, forms, checkout or call-to-actions. Where sufficient volume exists, hypotheses are also tested with A/B tests.
ClickForest measures the effect via conversion data, session recordings, click behaviour and where relevant A/B tests. Every change is assessed on impact, not gut feeling. This makes it clear which adjustment genuinely contributes to more leads or sales.
Common CRO problems are unclear call-to-actions, insufficient trust, slow pages, complex forms and a weak mobile experience. ClickForest maps those barriers and prioritises on commercial impact.
At lower visitor numbers, the approach shifts from quantitative A/B testing to qualitative research via session recordings and user feedback. For reliable A/B testing, at least a thousand visitors or fifty conversions per month are generally needed. Initial optimisations can be implemented quickly; full test cycles take two to three months.
CRO strengthens both SEO and performance marketing. When landing pages convert better, the value of existing traffic from Google Ads, SEO and other channels increases. Growth therefore does not have to come solely from additional ad budget.
CRO programmes at ClickForest typically start from €995 per month. The exact investment depends on the number of pages, testing possibilities and the amount of traffic. After the initial start-up phase, the collaboration remains flexible.
Discover ClickForest's marketing services
These services help Belgian SMEs grow online via targeted campaigns, SEO, AI search optimisation, conversion optimisation and lead generation.
