From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Conversion rate optimisation for a profitable website
Increase your return without increasing your marketing budget
No-obligation audit • Concrete improvement points • No commitments
Why focus on a higher conversion rate?
Because traffic is expensive and conversion is the only factor fully within your control. ClickForest optimises every step in the customer journey by combining behavioural analysis and A/B testing. This removes the guesswork and turns more visitors into actual customers, leading to a direct increase in revenue.
- Average result: 25-45% more conversions within 2-3 months via data-driven optimisations
- First impact: Within 3-4 weeks you see measurable improvements in conversion rate and bounce rate
- What you get: UX audit, heatmap analysis (Hotjar/Clarity), A/B testing and monthly reporting
- Investment: From €995/month without setup costs, flexibly cancellable after 3 months
What is conversion rate optimisation (CRO) at ClickForest?
ClickForest is a specialised CRO agency based in Bonheiden, Belgium, that optimises websites based on user behaviour. Unlike a standard online marketing agency, ClickForest does not work on gut feeling but validates every change with statistical data.
ClickForest's focus is on removing barriers for Belgian SMEs in Mechelen, Antwerp and across Flanders. ClickForest analyses where visitors drop off and resolves this structurally. This process directly strengthens the return on SEO and Google Ads campaigns.
Better ROI
Get more from your current traffic without extra advertising costs
Behavioural analysis
Discover via heatmaps and session recordings where visitors get stuck
A/B testing
Test every change before implementation and measure the difference
What does conversion optimisation concretely deliver?
A higher conversion rate and a lower cost per acquisition (CPA). A small rise in conversion percentage has a leverage effect on profitability.
How does ClickForest approach conversion optimisation?
Collecting data
ClickForest tracks user behaviour with Google Analytics 4, Hotjar heatmaps and Microsoft Clarity session recordings to see precisely where visitors drop off.
Improving UX
ClickForest optimises navigation, forms and checkout flow for a frictionless experience that builds trust and drives action.
Testing and measuring
Via A/B tests, ClickForest validates every change statistically before implementation. This provides evidence that it works.
Which tools does ClickForest use to analyse behaviour?
ClickForest uses the gold standard in analytics: Google Analytics 4 for quantitative data, Hotjar and Clarity for heatmaps and sessions, and VWO for split testing.
Behavioural analysis
Google Analytics 4 for conversion funnels, Hotjar for heatmaps and Microsoft Clarity for session recordings and click tracking. For Shopify webshops we optimise checkout flows.
Split testing
VWO and Google Optimize for reliable A/B tests with statistical significance and multivariate experiments
User feedback
Lyssna for user testing, Typeform for exit-intent surveys and direct feedback from your target audience
How does ClickForest approach an optimisation programme?
According to a fixed cycle: Analyse, Hypothesise, Test and Implement. ClickForest makes no changes on gut feeling, only on evidence.
CRO audit and analysis (week 1-2)
ClickForest installs tracking tools, analyses the current conversion funnel and identifies bottlenecks via GA4 data, heatmaps and session recordings. The client receives a report with priorities.
Hypotheses and test plan (week 2-3)
Based on data, ClickForest formulates concrete improvement hypotheses, prioritises via ICE score (Impact, Confidence, Ease) and builds A/B test variants in VWO.
Testing and implementing (week 4-8)
ClickForest runs controlled A/B tests until statistical certainty, analyses the results and implements winning variants. Losers provide insight for future tests.
Continuous optimisation (month 3+)
CRO becomes an ongoing process of testing, learning and improving. Monthly reporting keeps clients informed of progress and new opportunities.
More conversions from your existing traffic?
No-obligation audit. Concrete improvement points, no commitments.
Frequently asked questions
What is conversion rate optimisation (CRO)?
What results does conversion optimisation deliver for SMEs?
Why outsource CRO to specialist ClickForest?
When is CRO important for a business?
What does ClickForest's CRO programme concretely involve?
How is the effectiveness of an optimisation measured?
What are frequent bottlenecks within conversion optimisation?
Does CRO work at lower visitor numbers and when do you see results?
How does conversion optimisation integrate with SEO and online advertising?
What is the pricing structure of a CRO programme at ClickForest?
Discover ClickForest's marketing services
These services help Belgian SMEs grow online through targeted campaigns, SEO, AI search optimisation, conversion optimisation and lead generation.