Conversion optimization for a profitable website

Increase your return without increasing your marketing budget

Request your conversion scan

Discover where you're leaving revenue on the table.

How do you get more customers from the same website visitors?

Conversion optimization increases your revenue without additional advertising budget. ClickForest analyzes why visitors drop off and tests what makes them convert.

Summary
  • Average result: 25-45% more conversions within 2-3 months through data-driven optimizations
  • First impact: Within 3-4 weeks, you'll see measurable improvements in conversion rate and bounce rate
  • What you get: UX audit, heatmap analysis, A/B testing, form optimization, and monthly reporting
  • Our approach: GA4 tracking, Hotjar session recordings, Microsoft Clarity heatmaps, and VWO split tests
  • Investment: From €995/month with no setup costs, flexible cancellation after 3 months

What is Conversion Optimization (CRO) at ClickForest?

ClickForest is a CRO agency (Conversion Rate Optimization) in Mechelen (Belgium) that optimizes websites and webshops for Flemish SMEs. We increase your conversion rate by 25-45% by systematically analyzing where visitors drop off and testing what makes them convert. Tools: Google Analytics 4, Hotjar heatmaps, Microsoft Clarity, VWO A/B testing, and Lyssna user research.

Our approach: UX audits, behavioral analysis via session recordings, split testing with statistical validation, and form optimization. The result: more revenue from the same traffic without additional advertising budget. Perfectly combinable with SEO, Google Ads, and e-commerce platforms.

Better ROI

Get more from your current traffic without extra advertising costs

Behavioral Analysis

Discover where visitors get stuck using heatmaps and session recordings

A/B Testing

Test every change before implementation and measure the difference

What concrete results does CRO deliver?

Average improvements our clients achieve through systematic optimization

+38%
higher average conversion rate
-28%
reduced cart abandonment
+52%
better mobile conversion
+43%
more completed contact forms

How do we approach conversion optimization?

Data collection

We track user behavior with Google Analytics 4, Hotjar heatmaps, and Microsoft Clarity session recordings to pinpoint exactly where visitors drop off.

Improve UX

We optimize navigation, forms, and the checkout flow for a frictionless experience that builds trust and encourages action.

Testing and measurement

Through A/B tests, we statistically validate every change before implementation. This ensures it works.

Which CRO tools do we use?

Professional software for behavioral analysis, heatmapping, and split-testing

Behavioral Analysis

Google Analytics 4 for conversion funnels, Hotjar for heatmaps, and Microsoft Clarity for session recordings and click tracking. For Shopify webshops, we optimize checkout flows.

Split-testing

VWO and Google Optimize for reliable A/B tests with statistical significance and multivariate experiments

User feedback

Lyssna for user testing, Typeform for exit-intent surveys, and direct feedback from your target audience

How does a CRO process work at ClickForest?

From initial analysis to structural optimization in four concrete steps

1

CRO audit and analysis (week 1-2)

We install tracking tools, analyze your current conversion funnel, and identify bottlenecks using GA4 data, heatmaps, and session recordings. You will receive a report with priorities.

2

Hypotheses and test plan (week 2-3)

Based on data, we formulate concrete improvement hypotheses, prioritize them using the ICE score (Impact, Confidence, Ease), and build A/B test variants in VWO.

3

Testing and implementation (week 4-8)

We run controlled A/B tests until statistical certainty is reached, analyze the results, and implement winning variants. Losing variants provide insights for subsequent tests.

4

Continuous optimization (month 3+)

CRO becomes an ongoing process of testing, learning, and improving. Monthly reporting keeps you updated on progress and new opportunities.

Ready for 30-50% more conversions?

Let us analyze your website and identify areas for improvement

Schedule a free strategy call +32 473 84 66 27
Free consultation • Concrete improvement points • No obligations

Frequently Asked Questions

What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is about improving your website or webshop so that more visitors take a desired action, such as making a purchase or filling out a form. You achieve more results from the same traffic.
Why is CRO important for my business?
CRO increases your revenue and lowers your cost per acquisition without additional advertising budget. At the same time, you improve the user experience for your visitors.
What exactly does ClickForest do for my conversions?
We analyze user behavior, formulate hypotheses, conduct A/B tests, and implement proven improvements such as better forms, clearer CTAs, and optimized page structure.
How do you measure if an optimization works?
Through A/B tests, behavioral data, scroll and click analyses, and tools like Google Analytics 4, Hotjar, and Microsoft Clarity. Every change is validated with data.
Does this also work for smaller webshops or service providers?
Yes. Especially for smaller websites, targeted optimizations can make a big difference in leads or sales.
What are typical quick wins in CRO?
Faster loading times, shorter forms, stronger trust signals, clear benefits at the top of pages, and simplified checkout flows.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is about improving your website or webshop so that more visitors take a desired action, such as making a purchase or filling out a form. You achieve more results from the same traffic.
Does this also work for small webshops or service providers?
Yes. Especially for smaller websites, targeted optimizations can make a big difference in leads or sales. We adapt the strategy to your volume.
Do I need many visitors for CRO?
For statistically valid A/B tests, you need at least 1,000+ visitors or 50+ conversions per month. If you have less volume, we focus on UX audits, expert reviews, and qualitative research.
How quickly will I see results from CRO?
The first A/B tests often yield results within a few weeks. Structural impact is usually seen within 1 to 2 months due to cumulative improvements.
Can CRO be combined with SEO or ads?
Certainly. CRO increases the return on SEO and ads by generating more conversions from the same traffic.
What does a CRO project at ClickForest cost?
CRO projects start from €995/month with no setup fees, flexibly cancellable after 3 months. A one-time audit with a test plan starts from €950.
Why work with ClickForest instead of a large agency?
At agencies, you're often just a number assigned to a junior account manager. At ClickForest, you work directly with founder Frederiek Pascal (25+ years of experience). No miscommunication, direct lines of communication, and strategic input at an entrepreneurial level.

Wondering why visitors drop off?

Let us analyze your website or shop. You'll receive concrete improvement points for a higher conversion rate and more revenue from the same traffic.

View the Conversion Audit
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