About us

About ClickForest

ClickForest combines performance marketing and Shopify e-commerce to help SMEs and scale-ups grow profitably. Senior execution, direct access and honest advice, even when it's a "no".

★★★★★  5/5 on Google
Who we are

No juniors learning on the client's budget.

ClickForest is a team of marketers, developers and data analysts that believes in measurable marketing. We are not a strategy agency that writes reports. We build, test and optimise until it works.

We work hands-on on campaigns, Shopify webshops and content that needs to rank and convert. Everyone here has earned their stripes in performance marketing, e-commerce and SEO.

No juniors learning on the client's budget, but professionals who know what delivers returns. We work for SMEs and scale-ups that want to grow fast without fuss: direct access, clear agreements, concrete results.

25+

years digital marketing

100+

SMEs helped

5/5

average score

1000+

trees planted

What we do

Marketing that delivers measurable returns. Shops that actually sell.

01

Performance marketing

Google, Meta, LinkedIn and TikTok: campaigns built on data, driven by profit. No vague reach figures, but revenue.

02

Shopify e-commerce

Webshops that load fast, convert well and are easy to manage. From setup to CRO and monthly optimisation.

03

SEO & GEO

Growing organically and being found better in AI answers. Content structure, internal links and structured data that work.

04

AI & automation

Marketing automation, AI chatbots and smart workflows that save time and follow up leads better, without manual work.

The team

The team behind the growth.

Founder-led, but not alone. Frederiek works with a fixed network of senior specialists, each strong in their field.

Frederiek Pascal, Managing Partner & Digital Expert at ClickForest

Frederiek Pascal

Managing Partner & Digital Expert

Frederiek combines strategy with execution. He builds and optimises campaigns and Shopify webshops, and adjusts based on data and profit. With 25+ years of experience in digital marketing he knows what works and where budget evaporates without results.

His focus is on performance marketing and Shopify e-commerce. He also builds SEO and GEO into the structure and content of the site, so it ranks better and gets picked up better in AI answers. He also builds marketing automation and AI automation where they genuinely deliver returns: faster testing, better follow-up and less manual work. For B2B software businesses he also builds lead and nurture flows on top of the CRM, where the sales cycle allows.

Frederiek thinks along, builds along and optimises along.

Specialisations

  • Performance marketing (Google Ads, Meta, LinkedIn, TikTok)
  • Shopify e-commerce development & CRO
  • SEO and GEO (AI answers): content structure, internal links and structured data
  • Marketing automation and lead generation (B2B and e-commerce)
  • AI implementation for marketing and automation (Claude, Make or n8n)

Certifications & Expertise

  • Bachelor Marketing & Public Relations
  • Google Ads (Search)
  • Meta advertising
  • Google Analytics 4
  • Shopify development & CRO
Joris Van Aken, Business Development & Strategic Advisor at ClickForest

Joris Van Aken

Business Development & Strategic Advisor

Joris brings 15 years of experience at top brands and scale-ups to ClickForest. He has led teams at Nokia, Samsung, L'Oréal and Telenet, built e-commerce platforms and pushed through digital transformations where results mattered. As co-president of the UBA Media Commission he knows the Belgian marketing sector inside out.

He opens doors, builds partnerships and translates complex digital challenges into clear business opportunities. His expertise lies in B2B lead generation, marketing automation and cross-industry strategies. Not a networker who hands out business cards, but someone who thinks strategically and realises growth paths. At ClickForest he ensures the right conversations happen with the right people.

Experience

  • Tribe lead digital channels, mobile & web at bpostgroup
  • Digital marketing lead & center of excellence lead at Telenet (7 years)
  • Co-president UBA Media Commission
  • Head of marketing & e-commerce BeNeLux at L'Oréal
  • Digital marketing manager at Samsung Electronics
  • E-commerce & digital marketing manager at Nokia

Studies & Certificates

  • Master marketing management, Vlerick Business School
  • Bachelor business communication & marketing, KH Mechelen
Gregory T'Kint, SEA & Performance Marketing Expert at ClickForest

Gregory T'Kint

SEA & Performance Marketing Expert

With more than thirty years of experience in digital marketing, Gregory is a specialist in SEA, performance strategy and marketing automation. He combines a sharp analytical approach with commercial instinct and delivers clear, measurable results. He brings complex matters across clearly and to the point, in English, Dutch and French. In 2024 and 2025 he worked via Kinesso (IPG Mediabrands) on demanding accounts such as Dyson (BE and LU) and ING Belgium, where he implemented advanced search and optimisation strategies.

He also built strong expertise in automation engineering with Make, Airtable and API workflows, and in Generative AI for creative production and scalable campaigns.

Experience

  • 2024 – 2025: Performance Consultant for Dyson BE–LU and ING BE (via Kinesso)
  • 2023 – 2024: Performance Expert SEA, Pivott
  • 2020 – 2023: Marketing Lead, Tropos AR
  • 2010: Business Development Manager, XO Private International
  • 2007 – 2010: Marketing Manager, Wireless CCTV Ltd (UK)

Studies & Certificates

  • Make Foundation and Basics
  • Master in industrial sciences
  • Google Ads Search, Video and Display
  • Google Analytics
  • Digital Currencies (University of Nicosia)
Ludo Verhaege, Content Manager & Head Copywriting at ClickForest

Ludo Verhaege

Content Manager & Head Copywriting

Ludo has been active in tourism marketing for a quarter of a century. Over the years he broadened his initial experience in editorial trade journalism towards broad-sector commercial copywriting with his content agency Kameleons. Today he deploys all his expertise to manage content for ClickForest's clients.

Experience

  • 2021 - Present: Content manager of ClickForest
  • 2017: Managing director of Kameleons (content agency)
  • 2005: Managing director of Tourism Marketing Group (tourism marketing)
  • 1998~2005: Editor of trade magazine Meeting Media (business tourism)

Studies & Certificates

  • Master Applied Linguistics
  • Jury member at Syntra | event management
  • LinkedIn Social Media badge holder
  • Google Analytics training (SBM)
  • E-commerce training (Magento)
  • Award-winning reportage Costa del Sol
Arne Herbots, Shopify Expert & Web Developer at ClickForest

Arne Herbots

Shopify Expert & Web Developer

With his solid background in web development, Arne looks at your webshop setup with a practical, analytical eye. Combined with his natural enthusiasm and drive to help people, he is always ready to look for the best solution to your problem.

Experience

  • 2022 - Present: Shopify Expert + Web Developer ClickForest
  • 2021 - Present: Founder + Shopify Expert + Web Developer (ASH.onl)
  • 2019 - 2021: Web Developer + Shopify Expert via Unikoo
  • 2016 - 2019: Web Developer via Devoteam

Studies & Certificates

  • Applied Computer Science
  • Scrum Master
Dries Schaballie, Creative Technologist – Video, 3D & Ad Creatives at ClickForest

Dries Schaballie

Creative Technologist – Video, 3D & Ad Creatives

With more than twenty years of experience in digital creation, Dries is creative technologist for video, 3D and ad creatives. He develops visuals, videos and 3D content that visibly improve the performance of campaigns, landing pages and webshops, with a clear focus on more clicks and more conversions. He works closely with ClickForest's performance and AI team to optimise creatives in a data-driven way: from AI-generated variants to motion and 3D scenes for campaigns and product presentations that match the target audience and funnel.

Experience

  • 2021 – present: Founder & interactive director, AirshipFx – video, 3D content and digital experiences for brands and entertainment.
  • 2017 – 2021: Interactive director, Happiness Brussels – digital campaigns and interactive productions for international brands.
  • 2006 – 2017: Creative partner & creative director, Sevenedge – award-winning digital productions, websites and online experiences.

Studies & Certificates

  • Graphic and digital media – Arteveldehogeschool
  • Multimedia and Communication Technology – PIH Kortrijk

Aivy of ClickForest

Aivy is not a person of flesh and blood, but is a loyal colleague on our team. She learns every day, has access to billions of data points and helps us find the right words faster, create smart content and test better strategies. Whether it's SEO structures, chatbot dialogues or brainstorms at 11pm: Aivy is there. No coffee breaks, but a surprisingly large number of ideas.

Marketing automation
Content production
AI chatbot and agents
Building and training with AI
Discover AI for growth
Frederiek Pascal, founder of ClickForest

I want you to know who works on your account. That's me, not a team you never see.

Frederiek Pascal LinkedIn
CEO & Founder · ClickForest
The mission of ClickForest

The Clicks & The Forest: every click plants a tree.

We believe that digital marketing must be measurable, transparent and profitable. That is why we work with clear KPIs, real-time dashboards and campaigns that have a direct impact on revenue.

For every project we complete, we plant trees via Treedom. This way the business grows and we offset our digital footprint.

1000+
trees planted via Treedom

Officially certified where it counts

Google Partner certification Meta Business Partner certification LinkedIn Advertising Partner certification Shopify Partner
Prefer to meet directly

Talk directly with Frederiek.

No sales pitch, but an honest conversation about where your growth lies.

Client reviews

What clients experience

Why entrepreneurs love working with ClickForest.

Excellent on Google 5.0 ★★★★★ based on 23 reviews