About Us
Nice to meet you!
What we do
ClickForest helps SMEs and scale-ups grow measurably with performance marketing, Shopify and AI. No vague strategies or long-term projects. We focus on campaigns that convert, shops that sell and dashboards that provide insights.
Our team combines hands-on expertise in paid advertising, SEO, CRO and Shopify e-commerce development. We work in a results-oriented way: every euro you invest must yield a return. We do this by centralizing data and switching quickly between strategy and execution.
Who we are
ClickForest is a team of marketers, developers and data analysts who believe in marketing that is measurable. We are not a strategy agency that writes reports. We build, test and optimize until it works.
Our team works hands-on on campaigns, shops and dashboards. Everyone here has earned their stripes in performance marketing, e-commerce or development. No juniors learning on your budget, but professionals who know what pays off.
We work for SMEs and scale-ups that want to grow quickly without any hassle. Short lines of communication, clear agreements, concrete results.
Frederiek Pascal
managing partner & digital Expert
Frederiek combines strategy with hands-on execution. From sales conversations to campaign setup, from Shopify optimization to AI implementation: he participates in the execution. With 25+ years of experience in digital marketing, he knows what works and what is a waste of time.
His focus is on performance marketing, e-commerce and AI-driven automation. No theories or pilots, but campaigns that run and tools that pay off. Whether it concerns lead generation for B2B, conversion optimization for webshops or setting up marketing automation: Frederiek thinks along, builds along and optimizes along.
Specializations:
Performance marketing (Google Ads, Meta, LinkedIn, TikTok)
Shopify e-commerce development & CRO
AI implementation for marketing & automation
Marketing automation & lead generation
Certifications & Expertise:
Bachelor's Degree in Marketing & Public Relations
Google Ads Search & Display (Expert)
Meta Advanced Advertising
Google Analytics 4 Advanced
SEO for Professionals
Shopify Development & CRO
E-commerce Growth Masterclass
AI for Marketing Professionals
Marketing Automation
Joris Van Aken
Business development & strategic advisor
Joris brings 15 years of experience with top brands and scale-ups to ClickForest. He has led teams at Nokia, Samsung, L'Oréal and Telenet, developed e-commerce platforms, and pushed through digital transformations where results mattered. As co-president of the UBA Media Commission, he knows the Belgian marketing sector inside and out.
He opens doors, builds partnerships, and translates complex digital issues into clear business opportunities. His expertise lies in B2B lead generation, marketing automation, and cross-industry strategies. Not a networker who hands out cards, but someone who thinks strategically and realizes growth paths. At ClickForest, he ensures that the right conversations happen with the right people.
Testimonials
Tribe lead digital channels, mobile & web at bpostgroup
Digital marketing lead & center of excellence lead at Telenet (7 years)
Co-president UBA Media Commission
Head of marketing & e-commerce BeNeLux at L'Oréal
Digital marketing manager at Samsung Electronics
E-commerce & digital marketing manager at Nokia
Studies & Certificates
Master marketing management, Vlerick Business School
Bachelor business communication & marketing, KH Mechelen
Gregory T’Kint
SEA & PERFORMANCE MARKETING EXPERT
With more than thirty years of experience in online marketing, Gregory is a specialist in SEA, performance strategy, and marketing automation. He combines a sharp analytical approach with commercial feeling, delivering clear, measurable results. He presents complex material clearly and to the point, in English, Dutch, and French. In 2024 and 2025, he worked via Kinesso (IPG Mediabrands) on demanding accounts such as Dyson (BE and LU) and ING Belgium, where he implemented advanced search and optimization strategies.
In addition, he built strong expertise in automation engineering with Make, Airtable, and API workflows, and in Generative AI for creative production and scalable campaigns.
Testimonials
2024 – 2025: Performance Consultant for Dyson BE–LU and ING BE (via Kinesso)
2023 – 2024: Performance Expert SEA, Pivott
2020 – 2023: Marketing Lead, Tropos AR
2010: Business Development Manager, XO Private International
2007 – 2010: Marketing Manager, Wireless CCTV Ltd (UK)
Studies & Certificates
Make Foundation and Basics
Master in industrial sciences
Google Ads Search, Video and Display
Google Analytics
Digital Currencies (University of Nicosia)
Ludo Verhaege
Content Manager & Head of Copywriting
Ludo has been active in tourism marketing for a quarter of a century. Over the years, he expanded his initial experience in editorial trade journalism towards broad-sector commercial copywriting with his content agency, Kameleons. Today, he uses all his expertise to manage content for ClickForest's clients.
Testimonials
2021 - Present: Content Manager at ClickForest
2017: Managing Director of Kameleons (content agency)
2005: Managing Director of Tourism Marketing Group (tourism marketing)
1998~2005: Editor of trade magazine Meeting Media (business tourism)
Studies & Certificates
Master of Applied Linguistics
Jury member at Syntra | event management
LinkedIn Social Media Badge Holder
Google Analytics Training (SBM)
E-commerce (Magento) Training
Award-winning report Costa del Sol
Arne Herbots
Shopify Expert & Web Developer
With a strong background in web development, Arne takes a practical and analytical approach to setting up your online store. Combined with his natural enthusiasm and drive to help people, he's always ready to help you find the best solution for your problem.
Testimonials
2022 - Present: Shopify Expert + Web Developer at ClickForest
2021 - Present: Founder + Shopify Expert + Web Developer (ASH.onl)
2019 - 2021: Web Developer + Shopify Expert at Unikoo
2016 - 2019: Web Developer at Devoteam
Studies & Certificates
Applied Computer Science
Scrum Master
Aivy from ClickForest
🧠 AI strategist & content assistant
Aivy isn't a person of flesh and blood, but she is a loyal colleague in our team. She learns something new every day, has access to billions of data points, and helps us find the right words faster, create smart content, and test better strategies. Whether it's SEO structures, chatbot dialogues, or brainstorms at 11 PM, Aivy is there.
No coffee breaks, but surprisingly many ideas.
Expertise
Quick analysis of customer data & content gaps
Generative copywriting based on tone of voice
Automation of repetitive tasks
SEO and structured data support
Testing AI strategies for SMEs
Continue training with real ClickForest projects
Training & updates
Trained daily on ClickForest content cases
Prompt engineer (RACE model + proprietary templates)
GPT-5 with real-time Google Search and API integrations
Trained with ChatGPT, Claude, Gemini, Perplexity & Make
Built-in bias filter + editorial control
Linked to our internal marketing stacks
🔋Doesn't drink coffee, but recharges with data
Do you also want an AI bot that contributes to your business strategy?
Our Mission
We believe that online marketing should be measurable, transparent, and profitable. That's why we work with clear KPIs and real-time dashboards, and campaigns that directly impact your revenue.
For every project we complete, we plant trees via Treedom. This way, your company grows and we compensate for our digital footprint. To date: +1000 trees planted.
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![Debby Swinnen Profile Picture]()
Debby Swinnen | Business Manager
⭐⭐⭐⭐⭐We booked both the e-commerce and digital marketing packages with ClickForest, and they expertly manage them for us. We're seeing a 40% increase in sales, which means our kitchen is regularly buzzing at peak times. Sometimes we have to hustle to keep up with everything. But we prefer it this way rather than twiddling our thumbs!
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![Chris Leunen]()
Chris Leunen | CEO
⭐⭐⭐⭐⭐From the very first conversation with Frederiek, we knew we were dealing with the right person. He has an impressive knowledge of marketing, Shopify, Google, and Meta. What really sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant man to work with. Anyone looking for someone who thinks beyond standard solutions and works towards the best result in a pleasant way is more than well-served at ClickForest.
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![Maxime Vaeremans Profile Picture]()
Maxime Vaeremans | CEO
⭐⭐⭐⭐⭐Initially, we only approached ClickForest to set up the webshop for Integrative Health, one of our product lines. However, we were so impressed with the quality upon delivery that we also became interested in their online marketing approach. We then decided to set up that plan with Frederiek. That has proven to be a very good decision because our monthly sales immediately started to increase. We now have several new customers who were brought in by ClickForest. Eternal thanks for that!
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![Dorien Verbinnen Profile Picture]()
Dorien Verbinnen | Business Manager
⭐⭐⭐⭐⭐We approached ClickForest for the launch of a webshop selling DIY alarms and were pleasantly surprised by the seamless delivery of our new online sales platform. Frederiek proved to be a punctual partner who worked out every detail perfectly. He kept his promises in all areas and demonstrated an unbridled knowledge of Shopify as an e-commerce tool.
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![Fatima Bouzambou]()
Fatima Bouzambou | Owner
⭐⭐⭐⭐⭐ClickForest is highly recommended! Fantastic collaboration and approach like no other. Grateful for the great collaboration. Only more curious about their expertise! Thank you, thank you, thank you!
