Geomarketing for Authority in AI and Search Engines
Become the Preferred Source for AI Answers and Claim Your Position in LLMs
Are you already discoverable by chatbots?
GEO in practice: becoming visible in AI answers
Decision-makers primarily use AI search engines like ChatGPT and Perplexity for comparison, orientation, and advice. GEO is relevant when these answers help determine which suppliers or solutions come into consideration.
- AI search via ChatGPT is increasing alongside Google, especially for comparison, advice, and orientation.
- Most companies are still invisible in AI answers because their expertise is not clearly structured for AI models.
- Implementation: entity signals, conversational pages, and source reinforcement, depending on existing structure, content, and authority.
- Focus: ChatGPT, Perplexity, and Google Gemini as primary channels for B2B inquiries.
- Goal: accurate mention of your name and expertise in relevant AI answers, with context and source attribution.
What is GEO optimization at ClickForest?
ClickForest is a GEO agency (Generative Engine Optimization) in Mechelen (Belgium) that makes companies visible in AI answers from ChatGPT, Perplexity, and Google Gemini. GEO means: defining how your company, services, and expertise are interpreted by AI systems in decision-making queries. We aim for accurate mention and context in AI answers for Flemish SMEs.
This includes: entity signals, conversational content, citation optimization, and source amplification. We do not use GEO for pages solely intended to rank in classic search results.
Build a competitive edge
You will appear in answers where generic sources currently dominate.
Build authority
Your expertise is summarized in a way that aligns with your offering and context.
Directly mentioned
You are mentioned with the correct description, not as a vague suggestion.
Why companies are already starting GEO optimization for AI search engines
What is changing in search behavior and visibility
GEO vs SEO: Understanding the Difference
SEO: Lists
Google displays lists of results based on ranking factors. Technology, content, and authority determine which pages appear at the top.
GEO: Answers
AI search engines select and combine information from multiple sources into a single answer. GEO determines whether you are correctly mentioned within it, with the right context and expertise.
The Difference
SEO determines where you appear in search results, while GEO determines how you are named in answers that influence decisions.
Most companies today do not yet provide clear signals to AI systems. When structure, context, and evidence are missing, they are not correctly included in answers. For us, GEO is not about trends, but about avoiding interpretation errors.
How we make you discoverable in AI answers
What we specifically adjust so that AI can correctly position and cite you
Entity Optimization for AI Search Engines
Name, services, locations, and expertise are clearly defined both technically and in terms of content. This prevents AI systems from confusing you with other companies or mispositioning you.
Conversational Content Strategy
Core pages are restructured around questions that decision-makers effectively ask AI systems. The focus is on problem, context, scope, and decision criteria, not keyword repetition.
Deploying a Citation Strategy
Viewpoints and definitions are explicitly formulated so that AI systems can adopt them and correctly link them to your organization.
Schema Markup and Metadata
Schema markup and metadata are used to support interpretation by AI systems, not to influence rankings.
AI Search Intent Mapping
We select questions with clear decision intent and a realistic chance of being mentioned. Broad or non-committal queries are deliberately excluded.
Monitoring AI Visibility
We test fixed question sets and document how and where you are mentioned in AI answers. Reporting focuses on concrete examples, not dashboards.
SEO and GEO work together. SEO gets you into classic search results. GEO determines whether you are mentioned in answers. For each page, we define its role to avoid content duplication and cannibalization. Discover our AI services.
How we deploy your GEO strategy in 6-8 weeks
From limited AI visibility to more consistent mentions in answers
GEO Audit and Opportunity Scan
We test where you appear today and where you don't. We determine which questions are relevant to your sales process and why models currently overlook you.
Building Entity and Authority
We establish your foundation: entity, profiles, schema, and pages that define what you do. This prevents confusion and increases the likelihood of accurate mentions.
Restructuring Conversational Content
Existing content is reworked so that AI systems can summarize it correctly. The focus is on definitions, boundaries, and evidence relevant to decision-makers' questions.
Building Citation and Visibility
We strengthen the sources around your expertise so that you appear more often in answers: internal references, external mentions where appropriate, and citeable content.
Why start with GEO optimization now
Why this is now a topic for B2B companies
Minimal competition: Many companies have their SEO in order, but largely leave interpretation by AI systems open today.
Behavioral change is accelerating: For advice, comparison, and orientation, decision-makers are increasingly using AI. This is not a replacement for Google, but an additional layer where you need to be visible.
Building authority takes time: Consistent mentions require time because clarity and proof do not originate on a single page.
Complementary to SEO: GEO does not replace SEO. We design the role per page: what should rank in Google, and what should be 'answerable' in AI. Read more at /online-marketing/seo.
Combine GEO and SEO?
SEO remains necessary for classic search results. GEO is needed to be mentioned in answers. We combine them without duplicating effort: each page gets a clear function, so your content doesn't copy itself.
Do you want to know if you are already being mentioned today?
We conduct a brief GEO scan: where you appear, how you are described, and which pages models use. After that, you'll know what's missing and what has priority.
Frequently Asked Questions
What is GEO optimization?
When is GEO relevant for my business?
What is the difference between GEO and SEO?
Does GEO replace my existing SEO strategy?
In which AI systems does GEO work?
How long does a GEO process take?
How do you measure results with GEO?
Is GEO also relevant for Belgian companies?
What happens if I don't do anything with GEO?
Discover our marketing services
These services help accelerate your online growth through targeted campaigns, SEO, AI search optimization, conversion optimization, and lead generation.