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Your AI visibility

GEO audit: are you visible in AI search engines?

Find out whether your brand is cited in ChatGPT, Gemini and Perplexity, and what it takes to get there.

Request GEO audit
From €595 · No-obligation conversation, no automated report.
Generative Engine Optimization

What is a GEO audit at ClickForest?

A GEO audit is a strategic analysis of how AI systems such as ChatGPT, Gemini and Perplexity read, interpret and cite your website. ClickForest runs GEO audits for SMEs and scale-ups in Mechelen, Antwerp and across Flanders. The audit examines whether your content meets the technical and content requirements of generative search engines: from structured data and entity anchoring to content structure and citability.

The difference from a classic SEO audit: generative engine optimization (GEO) is not about backlinks or search volume, but about how well AI systems recognise your brand as a reliable, citable source. These two can differ significantly.

AI findability

Why a GEO audit?

A strong Google ranking does not mean you are visible in AI search engines. ChatGPT, Gemini and Perplexity operate on different criteria: entities, structured data and content structure. And the stakes keep rising: in Forrester's international 2025 Buyers' Journey Survey, 94 percent of business buyers say they use AI in the buying process, and generative AI was named more often than any other source as the most important source of information (source: Forrester, 2026). We systematically analyse whether your website meets those criteria and where the concrete gaps are.

Quick overview

  • Citability: How often and how correctly is your brand cited in ChatGPT, Gemini and Perplexity?
  • Entities and structured data: Are your schema.org implementation and brand entities correctly anchored (entity anchoring) for AI systems?
  • Content structure: Does your content meet BLUF (the answer first, then the explanation), question-answer format and standalone citability requirements?
  • Competitor comparison: Are competitors cited more often? ClickForest maps the gap.
  • Founder-led: Frederiek Pascal personally conducts the analysis. No junior consultants, no intermediary layer.
SEO versus AI visibility

You rank well in Google, but not in AI

Many businesses invest in SEO and achieve good Google positions, but are practically invisible in AI search environments. The reason: the criteria are fundamentally different. How to actually earn those AI recommendations is covered in the guide How do I get ChatGPT to recommend my business?

Competitors are cited, you are not

ChatGPT and Gemini cite the source with the most structured, entity-anchored content. Not necessarily the biggest or most well-known player.

Structured data is not always correct

Schema.org errors, missing entities or incorrect language coding are invisible to visitors but completely block AI readability.

Content is not AI-readable

Paragraphs that require context from other paragraphs are not cited. AI systems want standalone, directly answering content.

You don't know where you stand

Without measurement, no strategy. The ClickForest GEO audit delivers a concrete baseline measurement based on hard data, not assumptions.

Six checkpoints

What does ClickForest analyse in a GEO audit?

Six concrete checkpoints. From technical structured data to the content citability of your content. ClickForest manually reviews every element, not via an automated scan.

1. Entities and brand anchoring

We analyse how AI systems recognise your brand, services and expertise. Are the right entities present and correctly anchored for a clear knowledge graph?

2. Structured data

Full review of the schema.org implementation: WebPage, Organization, Service, FAQPage and Person nodes. Errors are detected, weighted and prioritised.

3. Content citability

Do your paragraphs meet BLUF structure, question-answer format and standalone usability as an AI citation? These are the concrete criteria for citability in AI systems.

4. AI Overview presence

Does your website already appear in Google AI Overviews and AI Mode? We check your current position and analyse which content is cited and which is not.

5. Competitor comparison in AI

We test how direct competitors score in the same AI environments and identify the concrete content and technical gap that needs to be bridged.

6. Technical readability

Crawlability, load time, structured data errors and machine-readable markup. Technical barriers that prevent AI systems from correctly indexing your content are exposed.

Founder-led process

How does a GEO audit work?

From baseline measurement to concrete roadmap in three steps. ClickForest works founder-led: Frederiek Pascal personally conducts every analysis, without an intermediary layer of account managers or junior consultants.

1

Introductory call

We discuss the goals, the target audience and the scope. Which AI platforms are priority? Which competitors are included? Access is requested.

2

In-depth analysis

We manually execute the six checkpoints. No automated PDF: every element is manually analysed on the basis of hard data and strategic context.

3

Roadmap session

We deliver the report and discuss the findings in a roadmap session. The result is a prioritised 90-day roadmap that the team or an external partner can execute directly.

FAQ

Frequently asked questions

ClickForest performs GEO audits that measure whether ChatGPT, Perplexity, Gemini and Google AI Overviews know and cite your brand, and what it takes to become visible there. Belgian SMEs and scale-ups in Mechelen, Antwerp and across Flanders receive a baseline of their AI visibility plus concrete action points.

An SEO audit analyses your position in classic search engines such as Google. A GEO audit by ClickForest focuses on your citability and findability in generative AI systems: ChatGPT, Gemini and Perplexity. The technical criteria are different: AI systems look at entity anchoring, structured data and content structure, not at backlinks or search volume.

A GEO audit at ClickForest starts from €595. The price further depends on the scope and the size of the website. After a no-obligation introductory conversation, ClickForest puts together a modular proposal. Custom work is the standard: a standalone GEO readiness analysis for an SME website is different from a thorough AI audit for a large content site.

Whether you are visible in ChatGPT or Gemini is exactly what the GEO audit by ClickForest answers. Many businesses have no idea whether and how they appear in AI search results. ClickForest tests this systematically via specific queries in ChatGPT, Gemini and Perplexity and compares the results with direct competitors.

The GEO audit delivers a written report with findings per checkpoint, a priority list based on impact and a concrete 90-day roadmap with action points. No scoreboard, but a practical action plan that the marketing team or an external partner can execute directly.

A GEO readiness analysis by ClickForest typically takes 5 to 10 business days after receiving the necessary access, depending on the scope and the size of the website.

Yes. A strong Google ranking does not guarantee visibility in AI search environments. The criteria are fundamentally different. Businesses with a strong SEO foundation regularly underestimate how poorly their content performs for AI systems that are looking for citable, entity-anchored content.

The GEO audit is a one-off analysis that maps the current state of affairs. The GEO service by ClickForest is an ongoing optimisation programme. Many clients start with the audit as a baseline measurement and then set up an ongoing GEO programme.

Yes. The GEO audit by ClickForest works for Dutch, English and French sites. Citability in ChatGPT, Gemini and Perplexity depends on entity anchoring, structured data and content structure, and those criteria apply per language version. ClickForest assesses each language version separately and checks that the language coding is correct, so that AI systems link the right version to the right market.

Looking for an ongoing GEO programme? See the GEO service by ClickForest. For a broader digital analysis: website audit.

Get started

Want to know how AI reads your brand?

ClickForest analyses your GEO readiness and delivers a concrete roadmap for AI search engines.

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Audits

Discover ClickForest's other audits

Four audit types, standalone or combined. Each audit type answers a different strategic question.

Website auditUX, performance, conversion and tracking
GEO auditCited in ChatGPT, Gemini and Perplexity
SEO auditOrganic visibility in Google
Ads auditGoogle, Meta and LinkedIn Ads

Client reviews

What clients experience

Why entrepreneurs love working with ClickForest.

Excellent on Google5.0★★★★★based on 23 reviews
RO
Raf Oste

Excellent service and a beautiful end result. My website was built professionally, with great attention to detail and user-friendliness. Smooth communication, fast execution and a very pleasant collaboration. Definitely recommended!!!

AR
Arnout Raskin

From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!

Debby Swinnen
Debby Swinnen

Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. When corona forced all restaurants to close, I knew immediately: this is going to last longer than three weeks. I refused to give up and decided to look forward. As a chef and restaurant owner I had zero experience with online marketing or SEO, it was completely new to me. But thanks to Frederiek at Clickforest I learnt step by step how it all works. The result? Our sales grow every year. Frederiek keeps coming with new ideas and handy tools to improve the shop further, I just need to put them into practice. Today I enjoy quality of life again. More and more processes are automated, so the webshop runs in the evening while I used to be sweating in the kitchen. I now have a stable, loyal team for many years, and all of that thanks to the single decision to go all-in on the online shop and trust Frederiek blindly. Even today we are still expanding. Our delivery is now split into zones, and Frederiek built that seamlessly into our shop. My ChatGPT has meanwhile been turned into Bastiano's own content studio, yet another smart step forward thanks to him. If I had to give stars, five stars would be far too few. 10/10 mate! Without Frederiek I would never have made it. Eternal gratitude! Debby Swinnen - Owner - Bastiano Italian cuisine con tanto amore ❤️

Chris Leunen
Chris Leunen

From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational, in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive and in-depth knowledge of marketing, Shopify, Google and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant person to work with. He is clear in his communication, thinks along with you, is enthusiastic and at the same time realistic. In short: if you are looking for someone who thinks beyond standard solutions and works towards the best result in a pleasant way, Clickforest is more than the right choice.

Kevin Van Humbeeck
Kevin Van Humbeeck

ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.

DS
Dries Schaballie

ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.

Nicolas Dickers
Nicolas Dickers

A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!

Gertjan Verbruggen
Gertjan Verbruggen

ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.

JV
Joris Van Aken

One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.

Laurens Helewaut
Laurens Helewaut

A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!

SM
Shaun Menashe

As a small business owner, SEO always felt like a distraction from my work, but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he took the time to explain the fundamentals so I could better understand my own website. That transparency genuinely gave me more confidence and a valuable new set of tools. He handled the time difference between the US and Europe very well and was always willing to jump on a call when it suited me. He also worked directly with my web developer to complete the technical and on-page changes without any issues or downtime. Our visibility has increased enormously and I finally feel that I have our organic growth under control. If you are based in the United States and are looking for someone who knows their stuff and genuinely cares about your business, I can wholeheartedly recommend ClickForest.

NG
Nexo Gummies

Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strategic thinking have saved me time, money and a great deal of trial and error. If you are looking for a partner who delivers real value instead of empty buzzwords, I wholeheartedly recommend Clickforest.

Miel Van Opstal
Miel Van Opstal

The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.

Nawfal-Morad Mouhal
Nawfal-Morad Mouhal

ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.

KV
kristof verboven

Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!

These clients also rated ClickForest 5 stars on Google

Arne TorfsArne Torfs★★★★★GDGauthier Devilder★★★★★Maxime VaeremansMaxime Vaeremans★★★★★PDPhilippe De Bie★★★★★RBRoderick Bedaux★★★★★