From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Website audit: technique, UX and conversion paths
Manual analysis of technical health, user experience and tracking foundation.
No-obligation introductory conversation, no automated report.
Why audit your site before you invest?
A slow site, a confusing form or a GA4 that doesn't measure correctly: every technical detail undermines every marketing investment. ClickForest puts your site's foundation under the microscope: technical performance, UX, conversion paths and tracking. No automated tool output, but a manual report with priorities and concrete actions.
- Six checkpoints: technical performance, UX and navigation, conversion paths, tracking foundation, mobile-first and schema.org foundation.
- Founder-led: Frederiek Pascal personally conducts the review. No junior consultants, no intermediary layer.
- Tracking review as mandatory foundation: incorrect measurement undermines every marketing decision.
- Actionable report: 90-day roadmap with quick wins and structural workflows that your internal team or external partner can pick up directly.
What is a website audit at ClickForest?
ClickForest runs website audits for SMEs and scale-ups in Mechelen, Antwerp and across Belgium. A website audit is a manual review of the technical, experiential and measurement foundation of your site: technical performance, UX and navigation, conversion paths, tracking foundation, mobile-first quality and schema.org foundation.
The difference from the SEO audit, ads audit and GEO audit: the website audit focuses on the site itself, not on search engine findability, ad performance or citability in AI search engines. Many clients combine the website audit with one or more of those other domains for a combined report.
When is a website audit useful?
Not every site needs an audit every quarter. A website audit delivers the most value in four concrete situations.
Your site is slow or mobile-unfriendly
Visitors drop off before the page loads. Core Web Vitals score poorly in Search Console or PageSpeed Insights. Mobile users see a desktop experience.
Visitors drop off in the conversion path
High traffic but low conversion rate. Forms that don't work on mobile, confusing navigation, CTAs that don't stand out or unnecessary steps in the flow.
You have doubts about your GA4 figures
Discrepancies between Search Console, GA4 and your ad platforms. Cookie consent leaking data. Server-side tracking missing or not correctly connected.
You are facing a redesign or migration
Before a major site change, you want to know where the pain points are so the redesign solves them rather than carrying them forward. The audit serves as baseline plus follow-up plan.
What does ClickForest analyse in a website audit?
Six concrete checkpoints, from technical health to machine-readable foundation. Each checkpoint receives a finding, an impact weighting and a concrete action.
1. Technical performance and Core Web Vitals
LCP, INP, CLS plus load time, image optimisation, render-blocking resources and caching strategy. ClickForest detects technical debt that undermines both rankings and conversions.
2. UX and navigation structure
Assessment of navigation, page hierarchy, search functionality and visual hierarchy. Do visitors find what they are looking for? Does the information architecture match the visitor's mental model?
3. Conversion paths and forms
From first click to completed conversion: ClickForest reviews every path. Form fields, micro-conversions, friction points and abandonment points. Including mobile flow validation.
4. Tracking foundation
GA4 setup, server-side tracking, Consent Mode v2, Google Tag Manager and data layer. Are conversions being reliably measured? Is cookie consent leaking data? Does attribution match your sales cycle?
5. Mobile-first and responsive design
Mobile is no longer an afterthought, it is the majority of traffic. ClickForest tests across multiple viewports: tap targets, readability, form usability and performance specifically on mid-range mobile.
6. Schema.org foundation
Basic structured data (Organization, WebSite, BreadcrumbList) needed for both classic SEO and AI findability. For an in-depth GEO analysis see the separate GEO audit.
How does a website audit work?
Three steps from access to roadmap. No tool output, but a manual review with strategic context.
Introductory conversation and access
ClickForest discusses goals, scope and known pain points. Viewer access to Google Analytics 4, Tag Manager, Search Console and optionally the server-side tracking setup is requested. No write access unless explicitly desired.
Review across six checkpoints
ClickForest manually goes through each checkpoint. Tools such as Lighthouse, Search Console and GA4 provide raw data; the strategic interpretation remains hands-on work. Tracking review gets priority: incorrect data invalidates the rest.
Report and roadmap session
ClickForest delivers the report and reviews the findings. The priority list is translated into a concrete 90-day action list with quick wins (first 30 days), structural workflows (30-60) and larger projects (60-90).
Frequently asked questions about the website audit
What is a website audit at ClickForest?
What is the difference between the website audit, SEO audit, ads audit and GEO audit?
What does a website audit cost?
How long does a website audit take?
What access does ClickForest need?
What do I get in the report?
Does ClickForest implement the fixes after the audit?
How in-depth is the tracking review?
Ready to uncover your site's foundation?
ClickForest delivers a manual website audit with a 90-day roadmap. For SMEs and scale-ups who want to know where their digital foundation stands.
Request website auditDiscover ClickForest's other audits
Four audit types, standalone or combined. Each audit type answers a different strategic question.
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