Recover 20% of your lost revenue with WhatsApp
Automatic cart recovery, order updates, and personalized sales through the channel with a 98% open rate.
Free Strategy Call • Immediate Results
WhatsApp Sales for Shopify Webshops
WhatsApp achieves a 98% open rate and converts 6x better than email. It's ideal for abandoned cart recovery, back-in-stock alerts, and VIP drops. Starting from €2,500 setup + €500/month.
- 98% open rate vs 18% email – WhatsApp messages are almost always read within 3 minutes
- 15-25% cart recovery vs 8-12% email – 2x more effective than classic abandoned cart emails
- €2,500 setup + €500/month management – includes 3 flows, API activation, GDPR widgets and monthly optimization
- 3 weeks from start to live – API approval (5-10 days), flow design, technical integration, and testing
- Requirements: Shopify webshop, 200+ orders/month, GDPR opt-in strategy – only suitable for established webshops
- ROI within 3-6 months – with 400 orders/month and 75% cart abandonment, setup pays for itself in 4-5 months
Why WhatsApp outperforms email for e-commerce
Source: Figures based on Meta Business benchmarks (2024), Mailchimp industry averages, and ClickForest campaign data from 12+ Shopify webshops.
Case: Belgian fashion webshop
The Situation
A fashion webshop with 450 orders/month and an average order value of €68 was struggling with an 89% cart abandonment rate. Their existing email flows achieved only 11% recovery.
The WhatsApp Approach
- Direct: Message after 1 hour with checkout link
- Nudge: A 10% discount after 24 hours
- Urgency: Last chance message after 48 hours
Disclaimer: These are above-average results. Typical cart recovery increases from 8-12% (email) to 15-18% (WhatsApp). Results vary by sector.
6 WhatsApp flows that generate immediate revenue
Abandoned Cart Recovery
15-25% recovery vs 8-12% email. Three messages within 48 hours: direct checkout link (1h), discount code (24h), social proof + urgency (48h). Average conversion value €45-€85 per recovered cart.
Back-in-stock notifications
35-45% conversion within 48 hours. Customers receive a personal message as soon as an out-of-stock product is available again. Works perfectly for limited editions, seasonal products, and fast movers.
VIP drops & early access
45-60% CTR vs 2-4% email. New collections, flash sales, and exclusive deals first go to the WhatsApp VIP list. Creates FOMO and increases customer loyalty through a sense of exclusivity.
Order updates & tracking
40% reduction in support inquiries. Automatic messages for order confirmation, shipping, and delivery. Customers feel better informed and call customer service less often.
Personal shopping assistant
60-70% conversion with personal advice. Customers ask questions via WhatsApp, receive product recommendations, styling tips, and size charts. A personal touch increases conversion and average order value.
Automatic reorder suggestions
25-35% reorder rate. For consumable products (cosmetics, supplements, coffee): reminders based on previous purchase frequency. "You ordered product X 8 weeks ago, time for a refill?"
From intake to live in 3 weeks
Strategy Session & Data Analysis (Week 1)
Duration: 45-60 minutes. We analyze your current cart abandonment rate, email performance, and customer journey. We determine which 3 flows will yield the highest ROI for your webshop. You will receive a concrete action plan with expected results.
WhatsApp Business API Activation (Week 1-2)
Processing time: 5-10 business days with Meta. We handle the API application, business verification, and phone number setup. You will receive a dedicated WhatsApp Business number (no personal phone needed). Meta verifies your company details and KBO registration.
Flow Design & Template Approval (Week 2)
Processing time: 2-5 days with Meta. We write the message templates (abandoned cart, back-in-stock, order updates) and submit them to Meta for approval. You will see the exact message texts and timing in advance and can provide feedback.
Technical Integration & Testing (Week 2-3)
Shopify connection + sandbox testing. We connect WhatsApp to your Shopify webshop, set up GDPR opt-in widgets, and test all flows with dummy data. You will see the messages exactly as customers receive them. No go-live without your final approval.
Launch & Optimization (Week 3+)
Soft launch + monitoring. We start with 10-15% of your traffic to collect data and resolve any initial issues. After 5-7 days, we scale up to 100%. Weekly reporting on open rates, conversions, and opt-outs.
Is WhatsApp sales suitable for your webshop?
WhatsApp works best for established Shopify webshops with consistent traffic and customer data. Check these requirements:
- Shopify webshop – We only integrate with Shopify. Other platforms (WooCommerce, Magento, custom) are not supported.
- Minimum 200 orders per month – With less traffic, the ROI is too low and the payback period too long. In that case, focus on traffic and conversion first.
- GDPR-compliant opt-in strategy – Customers must explicitly consent to WhatsApp messages. We assist with opt-in widgets and privacy policy adjustments.
- Belgian or Dutch KBO/KVK registration – Meta requires business verification. Sole proprietorships and freelancers are not accepted for the WhatsApp Business API.
- Budget for Meta API costs – €50-€150/month on top of campaign management, depending on the number of messages. The first 1,000 conversations per month are free with Meta.
- Minimum 3-month commitment – Setup costs time and money. ROI is only visible after 6-12 weeks of data. Monthly cancellation is possible after the first 3 months.
Not sure if WhatsApp suits your webshop? Book a free strategy consultation. We analyze your current performance and provide honest advice on whether WhatsApp sales will yield ROI for your situation.
Calculation example: ROI with 400 orders/month
Conservative calculation for a Shopify online store with average performance:
Abandoned carts per month
400 orders ÷ 25% conversion = 1,600 visitors with purchase intent × 75% abandonment = 1,200 abandoned carts
WhatsApp cart recovery (conservative 15%)
1,200 abandoned carts × 15% recovery rate = 180 extra orders per month × €60 AOV = €10,800 extra revenue
Monthly costs
€500 campaign management + €100 Meta API costs (estimate) = €600 per month
Net profit per month (at 30% margin)
€10,800 revenue × 30% margin = €3,240 profit − €600 costs = €2,640 net profit per month
Payback period for setup investment
€2,500 setup ÷ €2,640 monthly profit = Paid back in the first month. At 20% margin: 4-5 months payback.
Disclaimer: This is a conservative calculation with 15% cart recovery. Webshops with a higher AOV (€80+), strong branding, or exclusive products often achieve 18-22%. Results vary by sector and season.
What our customers say
WhatsApp has completely transformed our abandoned cart recovery. We went from 9% email recovery to 21% WhatsApp recovery within 2 months. The ROI was clear: €3,200 in extra monthly revenue for an investment of €600. WhatsApp's personal touch ensures that customers respond faster than to emails.
The back-in-stock alerts via WhatsApp are a game-changer for our limited edition drops. 40% of the people who sign up for an alert also effectively place an order within 48 hours. That's 10x better than email. The setup was professional, and we were live within 3 weeks. Support is excellent, and the monthly reporting provides clear insight into ROI.
Note: Quotes anonymized at customer request. Contact details available for reference check after NDA.
Ready to test WhatsApp sales?
Book a free 45-minute strategy call. We will analyze your current cart abandonment, calculate the ROI for your situation, and provide honest advice on whether WhatsApp sales is profitable for your webshop. No obligations.
Free 45-minute strategy session · Custom ROI calculation · No obligations
Frequently Asked Questions about WhatsApp Sales
-
WhatsApp Sales integrates with your Shopify webshop via the Meta Business API. When a customer abandons their cart, views products, or signs up for stock alerts, the system automatically triggers a personalized WhatsApp message. The customer receives a direct link to their cart or product and can ask questions or check out directly via WhatsApp. All data remains synchronized with your Shopify admin.
-
WhatsApp achieves a 98% open rate compared to 15-25% for email. Messages are read within 3 minutes versus 6+ hours for email. Additionally, WhatsApp converts 6x better because it feels more personal and allows for direct conversation. Email gets lost in spam and promo folders, while WhatsApp sits among messages from family and friends. For time-sensitive actions (stock alerts, flash sales), WhatsApp is unbeatable.
-
No, we only support Shopify. The reason: Shopify has a stable API, consistent data model, and better webhook infrastructure. WooCommerce and Magento require custom development per installation because each setup is different (plugins, themes, servers). This makes implementation unpredictable and support complex. For Shopify, we guarantee a 3-week go-live.
-
Yes, customers must explicitly opt-in via a checkbox at checkout or a pop-up. We ensure GDPR-compliant flows with double opt-in, an unsubscribe option in every message, and logging of consents in Shopify. Customers can always unsubscribe via "STOP" or an unsubscribe link. Meta requires proven consent, so no messages without opt-in. We advise transparent communication: "Receive your cart via WhatsApp".
-
After setup: 0 hours per week. Everything runs automatically. You receive a weekly report with conversion statistics and can optionally request manual campaigns (VIP drops, flash sales). Setup takes 3 weeks, during which you'll invest a maximum of 3-4 hours in briefing, content delivery, and the testing phase. After that, it's plug-and-play. We monitor the Meta API, resolve technical issues, and optimize messages based on performance.
-
That depends on your setup choice. Option 1: Messages are one-way (send only, no inbox monitoring). The customer receives a notification: "This is an automated message; click the link to check out." Option 2: We connect a WhatsApp Business inbox where your team can respond manually. Option 3: An AI chatbot (see our chatbot service) automatically answers frequently asked questions. Most customers start with Option 1 and upgrade later.
-
Standard flows include: (1) Abandoned cart recovery after 1 hour, 24 hours, and 72 hours with decreasing discounts, (2) Back-in-stock alerts for sold-out products, (3) Order confirmation and tracking links, (4) Reorder suggestions for consumable products after X weeks, (5) VIP early access for new collections, and (6) Post-purchase review requests. All texts are custom-written in your brand's tone of voice and include direct links to Shopify checkout.
-
Meta hanteert Quality Rating op basis van klantfeedback. Zolang je <2% block/report rate haalt, is er geen volume limiet. Wij starten conservatief (max 500 berichten/dag) en schalen op basis van Quality Score. Spam-triggers die we vermijden: te frequent berichtenverkeer naar dezelfde persoon, misleidende content, geen opt-out optie, slechte timing (nachten/weekends). Onze template approval rate is 95% omdat we Meta's richtlijnen exact volgen.
-
Technically possible, but complex. You'll need: Meta Business verification (2-4 weeks), WhatsApp Business API access (paid account), Shopify app development or Zapier/Make integrations, GDPR-compliant opt-in flows, message templates that Meta must approve, webhook configuration, error handling, and monitoring. Most business owners invest 40-60 hours in this and get stuck at API verification or template rejections. We deliver a turnkey solution in 3 weeks with guaranteed Meta approval.
Explore our Shopify services
From launch to optimization: these services help your Shopify store grow faster and convert better.