Marketing insights for growing businesses, page 7 of 8
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
SEA and SEO integration for maximum online impact
Get more from your budget by integrating SEA and SEO. Learn how Google Ads data strengthens your organic strategy and increases your ROI.
Read article
RACE model for ChatGPT prompts: the template with examples
The RACE model as a ready-made prompt template: Role, Action, Context, Execute, with filled-in examples per marketing task and the pitfalls to avoid.
Read article
Sustainable e-commerce for a future-proof brand
Future-proof your webshop with sustainable e-commerce. Learn how green strategies and conscious choices increase customer loyalty and brand value.
Read article
The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
Read article
How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
Read article
What does a website cost? From build price to total cost
What does a website cost? There is no fixed price: the cost depends on scope, platform and the total cost over three years
Read article
Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
Read article
Prompt writing: how to write better AI prompts (with examples)
Want to write better prompts for ChatGPT, Claude or Gemini? The simple 4-step formula, copy-paste example prompts for marketing and the pitfalls
Read article
Why is my webshop not converting?
Your webshop isn't converting because there's a leak in your funnel. Here's how to find the cause per step, from traffic to checkout, with the right numbers
Read article
Criticism of digital advertising and tips for better ROI
Are your ads being ignored? Discover why many digital campaigns fail and learn how to prevent ad fatigue for a healthy ROI on your advertising budget.
Read article
Vibe coding and Claude Code: hype, or how you actually build software?
Vibe coding lets AI write your code. Great for prototypes, risky for production. Here's how to build real software with Claude Code
Read article
Email marketing automation for e-commerce: flows that sell while you sleep
Automated email flows deliver 18x more revenue per recipient than campaigns. Discover which flows your Shopify webshop must have.
Read article