Blog
Marketing insights for growing businesses, page 7 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Performance marketing in the AI era: human versus machine
AI runs your ads in Performance Max, AI Max and Advantage+. What the machine takes over, what you have to keep doing, and how to monitor those campaigns.
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Advertising strategy 2026: how AI transforms your marketing funnel
Advertising strategy in 2026: the linear funnel gives way to the 360-degree customer journey, with AI targeting, first-party data and a clear action plan.
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Sustainable e-commerce for a future-proof brand
Future-proof your webshop with sustainable e-commerce. Learn how green strategies and conscious choices increase customer loyalty and brand value.
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Bastiano case: how a caterer tripled his revenue
See how caterer Bastiano tripled his revenue. Learn from this marketing case about the power of Google Ads and local SEO for fast SME growth.
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