AI and automation: smarter processes
Handing work over to AI: which processes lend themselves to it, and where automation runs aground.
AI & Automation
11 articlesSpecifically covered: what an AI agent is and how to build one yourself, chatbots for customer service, marketing automation on Shopify, and AI consultancy that goes beyond advice alone. Plus the line between AI copywriting and human creativity, and the RACE model combined with ChatGPT.
Want automation worked into your own processes? That is on Marketing automation.
Shopify marketing automation: the best examples and AI apps
See Shopify marketing automation examples and work more efficiently. Discover the best AI apps for a high-converting Shopify webshop.
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AI consultancy for SMEs: from advice to working systems
AI consultancy for SMEs shouldn't stop at a report. See how I implement AI into working systems, founder-led and tailored to your business.
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AI copywriting versus the human: does it work and can you spot the AI text?
Copywriting with AI: what it is, what research says about its quality, when a copywriter wins, and a workflow with fact-checking and final editing
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What is an AI agent? A guide with examples and how to build one (2026)
An AI agent picks its own steps to finish a task. The difference with a chatbot, which agents work in Belgium and how to build one yourself
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AI audit of your marketing: find where your budget leaks (2026)
An AI audit shows where your marketing budget leaks. Step-by-step plan, tools and quick wins, plus what the AI Act asks of your own use of AI.
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What does the EU AI Act ask of your chatbot and AI content?
Article 50 of the EU AI Act has applied since 2 August 2026. What an SME must do with its chatbot, AI images and AI texts, and who supervises.
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AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
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Marketing automation for SMEs: what to automate and what to keep yourself
What an SME should and should not automate, how to work out whether the volume justifies it, and what breaks when a flow has been running for months
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AI agent specialists in Belgium: who actually builds agents?
Eleven Belgian agencies genuinely build AI agents, six sell a chatbot under that label. The criteria, the list and the test you can run yourself
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AI chatbots for customer service: how to cut up to 80% of support tickets
Automate up to 80% of support tickets with an AI chatbot. Reduce costs by 17% and offer 24/7 service without extra staff. Discover the ROI for your SME.
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The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
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