AI and automation: smarter processes
Handing work over to AI: which processes lend themselves to it, and where automation runs aground.
AI & Automation
10 articlesSpecifically covered: what an AI agent is and how to build one yourself, chatbots for customer service, marketing automation on Shopify, and AI consultancy that goes beyond advice alone. Plus the line between AI copywriting and human creativity, and the RACE model combined with ChatGPT.
Want automation worked into your own processes? That is on Marketing automation.
Marketing automation for SMEs: what to automate and what to keep yourself
What an SME should and should not automate, how to work out whether the volume justifies it, and what breaks when a flow has been running for months
Read article
AI agent specialists in Belgium: who actually builds agents?
Eleven Belgian agencies genuinely build AI agents, six sell a chatbot under that label. The criteria, the list and the test you can run yourself
Read article
The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
Read article
AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
Read article
What is an AI agent? A guide with examples and how to build one
What is an AI agent, what is agentic AI and what's in it for your SME? A clear guide with examples and how to build an agent with Claude Code and MCP
Read article
AI consultancy for SMEs: from advice to working systems
AI consultancy for SMEs shouldn't stop at a report. See how I implement AI into working systems, founder-led and tailored to your business.
Read article
AI chatbots for customer service: how to cut up to 80% of support tickets
Automate up to 80% of support tickets with an AI chatbot. Reduce costs by 17% and offer 24/7 service without extra staff. Discover the ROI for your SME.
Read article
Improving your marketing strategy with a thorough AI audit
Run a thorough AI audit and find where your marketing budget leaks. Get a concrete roadmap with AI tools that directly improve your conversion rate.
Read article
Shopify marketing automation: the best examples and AI apps
See Shopify marketing automation examples and work more efficiently. Discover the best AI apps for a high-converting Shopify webshop.
Read article
AI copywriting versus human creativity: who wins the ultimate test?
Can AI replace human copy? Take the test with two opening lines, learn to recognise AI signals and strengthen your results with a hybrid approach.
Read article
