Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Practical guide: when do you use ChatGPT, Claude or Perplexity
Find the best AI tool for your business. We compare ChatGPT, Claude and Perplexity on speed, accuracy and practical usability for marketers.
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AI chatbots for customer service: how to cut 80% of support tickets
Automate 80% of support tickets with an AI chatbot. Reduce costs by 17% and offer 24/7 service without extra staff. Discover the ROI for your SME.
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Social commerce strategies for a seamless shopping experience
Social commerce trends and strategies for 2026: market figures, platform choice (Instagram, TikTok, Pinterest) and how to turn social media into more revenue.
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Keyword research guide: focus on intent and conversion
Start with this keyword research guide and find terms that truly convert. Focus on visitor intent rather than just search volume for better results.
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Dropshipping in Belgium via local fulfilment: the guide
Start dropshipping in Belgium via local fulfilment. Shorten delivery times, improve your service quality and build a sustainable brand with this guide.
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ChatGPT 5 guide: new AI capabilities for your business
Prepare your SME for ChatGPT 5. Discover the new multimodal features and learn how this AI update fundamentally changes your workflow and productivity.
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ChatGPT vs Claude vs Perplexity: which AI tool wins in 2026?
Choose the best AI tool for your business. Compare ChatGPT, Claude and Perplexity on speed, coding and research for maximum ROI.
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User generated content strategies: the power of social proof
Turn your customers into marketers. Learn how reviews, UGC videos and social proof increase your conversion for your brand.
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The ultimate Shopify apps guide for your Shopify webshop
Optimise your webshop with the best Shopify apps. Discover which tools are essential for your growth, marketing automation and higher order value.
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Video marketing trends for more impact and engagement
Capitalise on the latest video marketing trends. Learn how short-form video and live streaming capture and hold your target audience's attention.
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Google Ads vs Meta Ads for your Shopify webshop
Compare Google Ads vs Meta Ads for your Shopify webshop. Discover which platform delivers the highest ROI based on your target audience and ad budget.
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Shopify SEO checklist for a converting webshop
Use this Shopify SEO checklist for better findability. Optimise your technical setup, content and authority to rank higher in search engines.
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