Marketing insights for growing businesses, page 4 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
What does a website cost? From build price to total cost
What does a website cost? There is no fixed price: the cost depends on scope, platform and the total cost over three years
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Astro or WordPress? Why the choice for new SME websites is shifting
WordPress was the default for SME websites for years. Discover why building an Astro website is the smartest choice for your site
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Claude Skills explained: what they are and how to install them
Claude Skills are instruction packages that make Claude consistently better at specific tasks. What they are, how to install them and which ones you need.
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Claude Desktop explained: the three modes most users don't know
Claude Desktop is more than a chatbox. Discover the three modes Chat, Cowork and Code, and what they can mean for your productivity and business.
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Email marketing automation for e-commerce: flows that sell while you sleep
Automated email flows deliver 18x more revenue per recipient than campaigns. Discover which flows your Shopify webshop must have.
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The superpowers of ChatGPT, Claude, Gemini and Perplexity in 2026: which do you use for what?
ChatGPT, Claude, Gemini or Perplexity? Every AI tool has a superpower. Discover which to use for what and how to combine them smartly in 2026.
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Beyond ChatGPT: discover the best unknown AI tools per task
Everyone knows ChatGPT. But do you know Napkin, Recraft or Gumloop? Discover the best unknown AI tools per task in 2026. No hype, directly usable.
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WhatsApp marketing for Shopify: the complete strategy for webshops in 2026
WhatsApp achieves up to 80% open rate and converts strongly. Discover how Belgian Shopify webshops use WhatsApp marketing to grow their revenue in 2026.
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Agentic commerce: how to make your webshop findable for AI agents
Agentic commerce is live. Discover how your Shopify webshop becomes findable for ChatGPT, Perplexity and Google. Practical checklist for Belgian SMEs.
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JSON-LD for SEO: the guide to structured data
Use JSON-LD for SEO to increase your visibility. Optimise your structured data so AI models and search engines correctly understand your content.
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Claude vs ChatGPT vs Gemini vs Perplexity: which AI model to choose in 2026?
GPT-6, Claude Fable 5.1 and Gemini 3.8 Flash compared: which AI fits which task, what each plan costs in Belgium and which to pick for your business.
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POAS vs ROAS: why profit matters more than revenue
POAS measures net profit after all costs, ROAS only revenue. Why a high ROAS can be loss-making and how to calculate the real profit of your ads.
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