Marketing insights for growing businesses, page 4 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
What is prompting? Meaning, prompt engineering and techniques
What does prompting mean, and when does it become prompt engineering? With few-shot, chain-of-thought and what reasoning models ask for differently
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Shopify vs WooCommerce, Magento & co: which e-commerce platform fits your SME?
Which e-commerce platform fits your webshop? We compare the major e-commerce platforms and the best alternatives to Shopify, including for B2B
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TikTok marketing in Belgium: strategy, advertising, costs and TikTok Shop
What is TikTok marketing and does it work for your SME? Belgian figures, a realistic strategy, ad formats, minimum budget and TikTok Shop
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Zero-click search: what it is, the numbers and how to stay visible
What is zero-click search? The 2026 figures by country, how many clicks AI Overviews cost and how to measure visibility without clicks, with sources
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WhatsApp marketing for Shopify: the complete strategy for webshops
WhatsApp achieves up to 80% open rate and converts strongly. Discover how Belgian Shopify webshops use WhatsApp marketing to grow their revenue in 2026.
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Live shopping with Shopify in Belgium: channels, apps and what it takes
Live selling with Shopify in Belgium: via TikTok Shop, YouTube or your own webshop, which apps exist, what they cost and when it doesn't pay off
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Social commerce strategies for a smooth shopping experience
Social commerce trends and strategies for 2026: market figures, platform choice (Instagram, TikTok, Pinterest) and how to turn social media into more revenue.
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Dropshipping in Belgium: rules, costs and local fulfillment
Is dropshipping legal in Belgium? Yes. What to arrange (CBE, VAT, GPSR), what the €3 customs duty changes and how local fulfillment helps.
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Video marketing trends 2026: what actually works for your SME?
The state of video marketing in August 2026: verified figures, which format pays off where, what AI changes and where you can actually sell live from Belgium.
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Shopify SEO: the checklist for your online store
Shopify SEO checklist for 2026: what Shopify handles itself, what you do yourself, and 20 checks for technical SEO, copy, languages and AI search
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E-commerce trends in Belgium: what is changing in 2026?
E-commerce trends in Belgium in 2026: €18.3 billion online, Chinese platforms, TikTok Shop, AI and new EU rules. With figures and what to do about them.
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Ecommerce SEO: 10 tips to get your webshop ranking
Ecommerce SEO on any platform: keywords, product copy, filters, structured data, Merchant Center and speed, in 10 tips for your webshop
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