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GEO and AI search: visibility in AI answers

How AI systems pick their sources, and what that means for a site still counting entirely on clicks.

GEO & AI Search

8 articles

Specifically covered: the difference between SEO and GEO and why you need both, how to become the source generative AI draws on, what it takes for ChatGPT to recommend your business, and agentic commerce for webshops visited by AI agents.

Want a GEO project rather than background reading? That is on GEO.

Agentic commerce in Belgium: get your webshop ready for AI agents
GEO & AI Search

Agentic commerce in Belgium: get your webshop ready for AI agents

Agentic commerce in Belgium: what already works in ChatGPT and Shopify, what doesn't yet, and how product data gets your webshop ready for AI agents.

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How do I get ChatGPT to recommend my business?
GEO & AI Search

How do I get ChatGPT to recommend my business?

ChatGPT recommends businesses based on sources it trusts. What OpenAI itself says, what we measured and which steps work for your SME

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AI visibility tools compared: which GEO monitoring tool measures your brand?
GEO & AI Search

AI visibility tools compared: which GEO monitoring tool measures your brand?

Nine AI visibility tools compared on euro price, AI engines, tracking frequency and Dutch prompts, for SMEs and agencies in Belgium and the Netherlands

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What is Veesie? How to track every week whether AI recommends your business
GEO & AI Search

What is Veesie? How to track every week whether AI recommends your business

Veesie measures every week whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews mention your business. How it works, what it costs.

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SEO vs GEO: what is generative engine optimization and why you need both
GEO & AI Search

SEO vs GEO: what is generative engine optimization and why you need both

GEO makes your brand citable in ChatGPT and Google AI Overviews, SEO keeps you findable. What GEO is, what is shifting in Belgium and how to measure it

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GEO agencies in Belgium: who does what, and what can you expect?
GEO & AI Search

GEO agencies in Belgium: who does what, and what can you expect?

Fourteen Belgian agencies that genuinely offer GEO as a service, with the criteria up front. Ourselves included, and what you should not expect

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Ready for Google, invisible to AI: what 200 scanned websites reveal
GEO & AI Search

Ready for Google, invisible to AI: what 200 scanned websites reveal

Original research across 200 randomly drawn Belgian websites: 69 on average for classic SEO and 40 for AI visibility. One site out of 200 scores well on GEO

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GEO strategy: become the source for generative AI
GEO & AI Search

GEO strategy: become the source for generative AI

Implement a winning GEO strategy. Ensure your brand is cited by LLMs and gain visibility in the answers of AI-driven search engines in 2026.

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