From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Marketing audits for SMEs: know where you stand
Four audit types: website, GEO, ads and SEO. Standalone or combined.
No-obligation introductory conversation, no automated PDF.
Why audit before you invest in marketing?
An audit prevents you from investing in marketing or technology that is built on a flawed foundation. ClickForest maps blind spots, validates assumptions and ensures your budget goes where it has the most effect. No scoreboard, but a priority list with concrete action points that your internal team or external partner can execute directly.
- Four audit types: website, GEO, ads and SEO. Standalone or combined, depending on where you are stuck.
- Founder-led: Frederiek Pascal personally conducts every analysis. No account managers or junior consultants between client and expert.
- Manual, not a tool PDF: hard data plus strategic context and commercial relevance.
- Actionable report: findings per checkpoint, priorities by impact, and a roadmap that can be implemented internally or by a third party.
What are marketing audits at ClickForest?
ClickForest runs marketing audits for SMEs and scale-ups in Mechelen, Antwerp and across Belgium. Four audit types are available standalone or combined: website audit, GEO audit, ads audit and SEO audit. Each audit is a manual, founder-led analysis that maps strategic blind spots before you invest in marketing.
The difference with automated audit tools: ClickForest combines hard data with strategic context and commercial relevance. No PDF with 200 generic recommendations, but a priority list with concrete action points that your internal team or external partner can execute directly.
Four audit types
Each audit type answers a different strategic question. Founder-led: Frederiek Pascal personally conducts every analysis, without a layer of account managers or junior consultants.
Website audit
Strategic analysis of UX, technical performance, conversion paths and tracking foundation. For those who have doubts about the general digital health of their site.
See the website auditGEO audit
Citability in ChatGPT, Gemini and Perplexity. Entities, structured data and content citability for AI search engines.
See the GEO auditAds audit
Review of Google, Meta or LinkedIn Ads. Budget allocation, conversion tracking, targeting, creatives and ad copy under the microscope.
See the ads auditSEO audit
Technical SEO, content architecture, authority and competition. For those who want to build organic traffic or see stagnation in Google rankings.
See the SEO auditWhen is an audit useful?
An audit is not a luxury product. It prevents you from investing in marketing or technology that is built on a flawed foundation.
You don't know where you stand
No measurement, no strategy. Decisions based on assumptions go wrong more often than decisions based on a baseline measurement with actual data.
Your ad budget isn't delivering returns
Campaigns that appear to be "running" but generate no return. Often the problem lies in tracking, conversion events or the journey after the click.
Your organic traffic is stagnating
Rankings declining or flattening without a clear reason. Often technical SEO issues, missing structured data or content that doesn't match search intent.
Your brand is invisible in AI search engines
Competitors are cited in ChatGPT, Gemini and Perplexity, you are not. The criteria for AI visibility are fundamentally different from classic SEO.
Standalone or combined
Each audit can be taken standalone. For clients who want a broader picture, ClickForest puts together a combined audit. Three common combinations:
Website + SEO
The growth foundation. Technical health plus search engine visibility. Suitable for sites that want to build organic traffic and want certainty about their foundation.
Ads + Website
The return focus. For those running paid campaigns and wondering why conversions are disappointing. Both the campaign and landing pages are put under the microscope.
SEO + GEO
The forward-looking combination. Classic findability in Google plus citability in AI search environments. One report, two mutually reinforcing tracks.
Have a specific combination in mind?
ClickForest is happy to build a custom audit package for your situation. One conversation is enough to determine the right scope.
How does an audit work?
Three steps, one report. No automated tool output, but a manual analysis with strategic context.
Introductory conversation
Goals, scope and expectations are discussed. Which questions do you want answered? Which historical decisions are relevant? Access is requested.
Manual analysis
ClickForest manually reviews every element, based on hard data and strategic context. No scoreboard, but a priority list weighted by impact.
Roadmap session
The report is presented in a roadmap session. Findings are reviewed and the priority list is translated into concrete actions that can be executed internally or by an external partner.
What determines the price of an audit?
ClickForest works on a custom basis. The price depends on four concrete factors: the audit type (an SEO audit on an SME site is different from an ads audit across three ad platforms), the size of your site or accounts, whether it is a standalone or combined audit (combined projects leverage research overlap and are therefore more cost-effective), and whether a competitor benchmark is included in the scope.
After a no-obligation introductory conversation, ClickForest puts together a modular proposal. No mandatory packages, no lock-ins, monthly cancellable for ongoing collaboration.
Which audit is right for you?
ClickForest helps SMEs and scale-ups choose. A no-obligation conversation is enough to determine the scope and the best starting point.
Frequently asked questions about ClickForest's marketing audits
What is a marketing audit at ClickForest?
Which audit suits my situation?
Can multiple audits be combined?
What does a marketing audit at ClickForest cost?
How long does an audit take?
What access does ClickForest need for an audit?
Does ClickForest only work for companies in Mechelen or Antwerp?
Do I get a report that my internal team or an external partner can implement?
Not sure which audit you need?
ClickForest helps you choose the right scope in a no-obligation conversation, for sound marketing and growth decisions.
Request an auditChoose your audit type
Four audit types, each addressing a different strategic question. Standalone or combined.
The 3 core services of ClickForest
Online marketing
Performance ads, SEO, conversion optimisation and lead generation. Measurable results via Google, Meta and LinkedIn.
Learn moreShopify e-commerce
Webshop setup, conversion optimisation, marketing and technical maintenance. From launch to scale.
Learn moreAI for growth
Marketing automation, content production, chatbot and ad creation. Direct output and measurable time savings.
Learn more