Marketing insights for growing businesses, page 3 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
AI copywriting versus the human: does it work and can you spot the AI text?
Copywriting with AI: what it is, what research says about its quality, when a copywriter wins, and a workflow with fact-checking and final editing
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What is an AI agent? A guide with examples and how to build one
An AI agent picks its own steps to finish a task. The difference with a chatbot, which agents work in Belgium and how to build one yourself
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Claude Cowork explained: what it is, what it costs and what changed in 2026
Claude Cowork finishes tasks in your files, tools and browser. What it is, what it costs and what the merger with chat changed in 2026.
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Claude Skills explained: what they are, how to install and share them
Claude Skills capture a way of working that Claude picks up on its own. What they are, how to install and share them, and what plugins add.
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Claude Desktop explained: chat, Cowork and Code, and what changed in 2026
Claude Desktop is more than a chatbox. Chat, Cowork and Code explained, including the merger of chat and Cowork and what your subscription unlocks.
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Beyond ChatGPT: the best unknown AI tools per task (2026)
Everyone knows ChatGPT. These are the best unknown AI tools per task, from Napkin and Recraft to agents that finish work for you. Checked October 2026.
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Claude vs ChatGPT vs Gemini vs Perplexity: which AI model to choose in 2026?
ChatGPT, Claude, Gemini or Perplexity? Which AI fits which task, what each plan costs in Belgium and what to pick as a business. Updated October 2026.
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SEO vs GEO: what is generative engine optimization and why you need both
GEO makes your brand citable in ChatGPT and Google AI Overviews, SEO keeps you findable. What GEO is, what is shifting in Belgium and how to measure it
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AI audit of your marketing: find where your budget leaks
An AI audit shows where your marketing budget leaks. Step-by-step plan, tools and quick wins, plus what the AI Act asks of your own use of AI.
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Google Ads agencies for webshops in Belgium: who steers on profit?
7 Belgian Google Ads agencies for webshops, checked on margin, Meta Ads, account ownership and partner status. ClickForest is in the list itself
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TikTok Shop in Belgium: selling as a webshop, what it costs and which rules apply
TikTok Shop has been live in Belgium since 15 June 2026. How a webshop becomes a seller, what it costs, how Shopify fits in and what buyers look out for.
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What does a webshop cost? From Shopify licence to total cost
The honest total cost of a webshop: build, Shopify licence, payment fees, apps and maintenance. With Belgian figures and what quotes leave out
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