Marketing insights for growing businesses, page 3 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
How to set up a Shopify webshop yourself: 12 steps to launch
How does Shopify work and how do you set up a webshop yourself? The step-by-step plan for Belgian SMEs, with costs in Belgium, Bancontact, shipping and VAT
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TikTok marketing in Belgium: strategy, advertising, costs and TikTok Shop
What is TikTok marketing and does it work for your SME? Belgian figures, a realistic strategy, ad formats, minimum budget and TikTok Shop
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The best AI marketing tools for marketers in 2026
Which AI marketing tools truly pay off in 2026? The picks per task, from content and visuals to SEO, ads and email, as used daily by a Belgian agency
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Prompt writing: how to write better AI prompts (with examples)
Want to write better prompts for ChatGPT, Claude or Gemini? The simple 4-step formula, copy-paste example prompts for marketing and the pitfalls
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Zero-click search: what it is, the numbers and how to stay visible
What is zero-click search? The 2026 figures by country, how many clicks AI Overviews cost and how to measure visibility without clicks, with sources
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What is an AI agent? A guide with examples and how to build one
What is an AI agent, what is agentic AI and what's in it for your SME? A clear guide with examples and how to build an agent with Claude Code and MCP
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Claude Cowork explained: what it is, what it costs and how it relates to Claude Desktop
Claude Cowork finishes tasks in your files, tools and, since August, its own browser. What it is, what it costs and how it differs from Desktop
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Vibe coding and Claude Code: hype, or how you actually build software?
Vibe coding lets AI write your code. Great for prototypes, risky for production. Here's how to build real software with Claude Code
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What is MCP? The protocol that lets AI read and operate your business systems
MCP is the open standard that lets AI read your data and operate your tools, the USB-C for AI. What it is, what it enables and what to watch for
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How do I get ChatGPT to recommend my business?
ChatGPT recommends businesses based on sources it trusts. Here's how to make your SME visible in ChatGPT, Perplexity and Google AI Overviews
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Why is my webshop not converting?
Your webshop isn't converting because there's a leak in your funnel. Here's how to find the cause per step, from traffic to checkout, with the right numbers
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AI consultancy for SMEs: from advice to working systems
AI consultancy for SMEs shouldn't stop at a report. See how I implement AI into working systems, founder-led and tailored to your business.
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