Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Claude Desktop explained: the three modes most users don't know
Claude Desktop is more than a chatbox. Discover the three modes of Claude and what they can mean for your productivity and business.
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Email marketing automation for e-commerce: flows that sell while you sleep
Automated email flows deliver 18x more revenue per recipient than campaigns. Discover which flows your Shopify webshop must have.
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The superpowers of ChatGPT, Claude, Gemini and Perplexity in 2026: which do you use for what?
ChatGPT, Claude, Gemini or Perplexity? Every AI tool has a superpower. Discover which to use for what and how to combine them smartly in 2026.
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Beyond ChatGPT: discover the best unknown AI tools per task
Everyone knows ChatGPT. But do you know Napkin, Recraft or Gumloop? Discover the best unknown AI tools per task in 2026. No hype, directly usable.
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WhatsApp marketing for Shopify: the complete strategy for webshops in 2026
WhatsApp achieves up to 80% open rate and converts strongly. Discover how Belgian Shopify webshops use WhatsApp marketing to grow their revenue in 2026.
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Agentic commerce: how to make your webshop findable for AI agents
Agentic commerce is live. Discover how your Shopify webshop becomes findable for ChatGPT, Perplexity and Google. Practical checklist for Belgian SMEs.
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JSON-LD for SEO: the guide to structured data
Use JSON-LD for SEO to increase your visibility. Optimise your structured data so AI models and search engines correctly understand your content.
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Gemini 3.1 Pro vs ChatGPT 5.5 vs Claude Sonnet 5 vs Perplexity: the definitive choice for 2026
Compare Gemini 3.1 Pro with ChatGPT and Claude. Discover which AI model is most efficient for your marketing tasks and technical integrations.
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POAS vs ROAS: why profit matters more than revenue
POAS measures net profit after all costs, ROAS only revenue. Why a high ROAS can be loss-making and how to calculate the real profit of your ads.
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Live shopping Shopify: the future of e-commerce
Discover the power of live shopping for Shopify. Increase customer engagement and boost your average order value through real-time video commerce.
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GA4 Shopify setup guide for reliable data measurement
Follow this GA4 Shopify setup guide for flawless tracking. Learn how to use server-side data to base your marketing decisions on hard facts.
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Local SEO for the tourism industry
Hotels, B&Bs and attractions have a unique local SEO advantage. Those who are visible at the right moment win the searcher before the booking.
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