
Free marketing insights your competition doesn't have
Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.
ChatGPT vs Claude vs Perplexity: which AI tool is best for your company?
ChatGPT 4.5, Claude Opus 4, and Perplexity Deep Research: Which AI tool best suits your workflow? Discover the strengths, prices, and practical use cases of the three most popular AI assistants of 2025.
User-generated content strategies: why your customers are your best marketers
User-generated content is the most powerful form of authentic marketing. Customers who create content about your brand themselves build trust that no advertisement can match. Discover practical strategies to implement UGC.
Video marketing trends 2025: how videos grow your business
Video marketing is evolving rapidly in 2025. AI tools are making production more accessible, interactive video is increasing engagement, and short-form content is dominating social media. Learn how to use these trends for measurable growth.
Best Shopify apps 2025: tools for efficiency and growth
The best Shopify apps of 2025 for marketing automation, conversion optimization, and AI-driven growth. From free tools to enterprise solutions — discover which apps truly increase your revenue.
Shopify SEO checklist: complete guide for better findability
E-commerce is becoming increasingly competitive. This complete Shopify SEO checklist helps you stay visible and grow in 2025, both in traditional search engines and in AI platforms.
Google Ads vs Meta Ads for Shopify: which platform to choose in 2025?
The choice between Google Ads and Meta Ads is crucial for Shopify success. Google costs €5.26 per click vs Meta's €1.72, but Google has higher intent. This guide shows exactly when to use which platform for optimal results.
Combining SEO and AI: the complete guide for future-proof content
The world of search engine optimization is changing rapidly. AI search engines, chatbots, and generative engines dominate the playing field. Companies that still cling to traditional SEO tactics in 2025 will quickly lose ground. Discover the powerful synergy between classic SEO and AI optimization.
Google Ads optimization: AI, automation, and smart strategies
Google Ads has undergone a revolution in 2025 with AI Mode, Performance Max updates, and Smart Bidding Exploration. Learn how Dutch companies are maximizing their advertising performance with these advanced strategies and tools.
E-commerce Belgium 2025: complete guide for online sales and webshop success
E-commerce in Belgium is growing explosively, projected to reach €24 billion in 2025. With 58% mobile commerce and Shopify as the market leader, Belgium offers unique opportunities for entrepreneurs. Discover practical tips for webshop success, from platform selection to AI optimization.
ChatGPT masterclass: from beginner to AI expert in 2025
Do you want to do more than ask standard questions to ChatGPT? In this guide, you'll learn how to build custom GPTs, set up smart automations with Make.com, and use the right frameworks for prompts. Ideal for marketers, consultants, and entrepreneurs who want to strategically leverage AI.
Mobile e-commerce optimization: complete guide for more conversion
Mobile optimization is crucial for webshop success in 2025. With 75% of retail traffic coming from mobile devices, a mobile-friendly webshop offers enormous growth opportunities. This guide shows practical strategies for responsive design, speed optimization, and checkout optimization.
Writing better prompts: how to get more out of AI tools 2025
AI tools are only as good as the prompts you give them. With the right techniques, you can increase the quality of your output by 40-60%. Discover the ROCKET formula and advanced prompting methods that save time and deliver better results.