Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Marketing automation for SMEs: what to automate and what to keep yourself
What an SME should and should not automate, how to work out whether the volume justifies it, and what breaks when a flow has been running for months
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AI agent specialists in Belgium: who actually builds agents?
Eleven Belgian agencies genuinely build AI agents, six sell a chatbot under that label. The criteria, the list and the test you can run yourself
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Generating leads without a big marketing team: what works and what does it cost?
How does a small business generate B2B leads? The channels that work, what a lead really costs and why your response time matters more than your budget
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GEO agencies in Belgium: who does what, and what can you expect?
Fourteen Belgian agencies that genuinely offer GEO as a service, with the criteria up front. Ourselves included, and what you should not expect
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Why is your website not ranking high in Google?
Your website is not ranking high in Google? Four checks show in twenty minutes whether you have an indexing, a ranking or a click problem
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The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
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How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
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AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
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Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
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Google Ads optimisation: the complete SME guide
Google Ads optimisation in 2026: a data-driven routine for SMEs, from Quality Score and Performance Max to AI Max, with profit as your compass
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LinkedIn marketing for B2B: from strategy to lead generation
Get more B2B leads from LinkedIn: a concrete strategy for Flemish SMEs, from company page and content to social selling, ads and follow-up
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Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
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