Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
TikTok Shop in Belgium: selling as a webshop, what it costs and which rules apply
TikTok Shop has been live in Belgium since 15 June 2026. How a webshop becomes a seller, what it costs, how Shopify fits in and what buyers look out for.
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SEO agencies in Belgium: who shows proof, and what is a guarantee worth?
19 Belgian SEO agencies, each checked on its own site for address, service and proof. Including ourselves, and what a guarantee or badge is worth
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What does the EU AI Act ask of your chatbot and AI content?
Article 50 of the EU AI Act has applied since 2 August 2026. What an SME must do with its chatbot, AI images and AI texts, and who supervises.
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Claude in Chrome explained: what the extension can do, what it may do and how safe it is
Claude in Chrome reads, clicks and types in your own browser. What the extension can do, which permissions it gets and how it differs from Cowork and Comet
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What does outsourcing SEO cost in Belgium? (and why GEO often belongs with it)
Outsourcing SEO at ClickForest starts from €700 per month, SEO and GEO together from €950. What is included, when it costs more and what to ask an agency
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Ready for Google, invisible to AI: what 200 scanned websites reveal
Original research across 200 randomly drawn Belgian websites: 69 on average for classic SEO and 40 for AI visibility. One site out of 200 scores well on GEO
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Shopify agencies in Belgium: who shows their work, and what does a partner label say?
Seven Belgian agencies with Shopify webshops as a named service, tested on live client work. Plus what a Partner Directory listing really proves
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What does a webshop cost? From Shopify licence to total cost
The honest total cost of a webshop: build, Shopify licence, payment fees, apps and maintenance. With Belgian figures and what quotes leave out
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Marketing automation for SMEs: what to automate and what to keep yourself
What an SME should and should not automate, how to work out whether the volume justifies it, and what breaks when a flow has been running for months
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AI agent specialists in Belgium: who actually builds agents?
Eleven Belgian agencies genuinely build AI agents, six sell a chatbot under that label. The criteria, the list and the test you can run yourself
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Generating leads without a big marketing team: what works and what does it cost?
How does a small business generate B2B leads? The channels that work, what a lead really costs and why your response time matters more than your budget
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GEO agencies in Belgium: who does what, and what can you expect?
Fourteen Belgian agencies that genuinely offer GEO as a service, with the criteria up front. Ourselves included, and what you should not expect
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