Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Why is your website not ranking high in Google?
Your website is not ranking high in Google? Four checks show in twenty minutes whether you have an indexing, a ranking or a click problem
Read article
The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
Read article
How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
Read article
AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
Read article
Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
Read article
Google Ads optimisation: the complete SME guide
Google Ads optimisation in 2026: a data-driven routine for SMEs, from Quality Score and Performance Max to AI Max, with profit as your compass
Read article
LinkedIn marketing for B2B: from strategy to lead generation
Get more B2B leads from LinkedIn: a concrete strategy for Flemish SMEs, from company page and content to social selling, ads and follow-up
Read article
Mobile optimisation for e-commerce: speed, UX and checkout for your webshop
Mobile optimisation for your webshop: why mobile converts worse than desktop and how speed, Core Web Vitals, UX and checkout make the difference
Read article
What is performance marketing? A complete guide for SMEs
Performance marketing explained for SMEs: how it works, which channels and KPIs matter, what AI and cookieless really change, and how to start smart
Read article
What is prompt engineering? Techniques that go beyond a good prompt
Prompt engineering explained: what it is, how it differs from everyday prompting, and the techniques (few-shot, chain-of-thought) that crack hard tasks
Read article
Local SEO in Belgium: how to rank on top when customers search in your region
Local SEO puts you on top when customers search in your region. See how the local pack works, what reviews do and how to stay visible in AI search
Read article
Shopify vs WooCommerce, Magento & co: which e-commerce platform fits your SME?
Which e-commerce platform fits your webshop? An honest comparison of Shopify, WooCommerce, Magento and co, with a decision framework per SME profile
Read article
