Free marketing insights your competition doesn't have

Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.

Frederiek Pascal Frederiek Pascal

Google Analytics 4 for Shopify: complete setup guide 2026

Google Analytics 4 complete setup for Shopify webshops: from property creation to conversion tracking and reporting. Includes 12 automatic e-commerce events, audience segments, Google Ads integration, and GDPR compliance via Consent Mode v2. Native installation without code, operational in 1-2 hours.

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Frederiek Pascal Frederiek Pascal

Practical guide: when to use ChatGPT, Claude, or Perplexity

Most people misuse AI tools. Discover the difference between ChatGPT, Claude, and Perplexity, learn the context-role-expectation principle, and get practical example prompts for marketing, coding, and research. Complete workflow strategies to effectively combine all three tools for maximum productivity.

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Frederiek Pascal Frederiek Pascal

Social commerce strategies: from browsing to buying on social media

Social commerce allows customers to buy directly within social platforms. Learn the strategies that help SMEs grow via Instagram Shopping, TikTok Shop, and Facebook Marketplace. From influencer marketing to AI tools - everything for successful selling on social media.

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Frederiek Pascal Frederiek Pascal

Dropshipping 2.0: local fulfillment and micro-warehousing revolution

Dropshipping 2.0 with local fulfillment reduces delivery times from weeks to days and increases customer satisfaction by 40%. Discover micro-warehousing, break-even calculations from 300 orders per month, provider comparison, and step-by-step implementation for e-commerce entrepreneurs who want to grow organically.

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Frederiek Pascal Frederiek Pascal

ChatGPT-5 complete guide: what every entrepreneur needs to know

ChatGPT-5 was launched on August 7, 2025, with revolutionary improvements: 400,000 tokens of context memory, multimodal capabilities, and "software on demand" functionality. This complete guide shows pricing, implementation strategies, and ROI calculations for SMEs.

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