Knowledge & Strategy

Dive into our knowledge base filled with practical analyses on AI, SEO, and e-commerce. No superficial news, but in-depth guides and concrete tactics that help you make better decisions and grow scalably.

Frederiek Pascal Frederiek Pascal

JSON-LD implementation: from messy to structured in one day

Learn how to implement JSON-LD correctly: with a strict separation between site-wide entities (Organization, WebSite) and page-level markup (Service, BlogPosting). Includes copy-paste templates, a stable @id strategy, and 10 critical errors that can break rich results.

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Frederiek Pascal Frederiek Pascal

POAS vs ROAS: why high ROAS is no guarantee for profit

High ROAS is no guarantee for profit. Discover why more and more e-commerce companies are switching to POAS (Profit on Ad Spend) and how your advertising budget truly becomes profitable. Includes a step-by-step plan for Dutch and Belgian webshops.

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Frederiek Pascal Frederiek Pascal

Live shopping for Shopify: complete guide 2026

Live shopping delivers 9-30% conversion versus 2-3% for traditional webshops. For Belgian Shopify stores, Channelize.io (€99-299/month) is the best choice due to Dutch language support and GDPR compliance. Instagram Live Shopping no longer exists since March 2023, and TikTok Shop is expected to come to Belgium in 2026.

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Frederiek Pascal Frederiek Pascal

Google Analytics 4 for Shopify: complete setup guide 2026

Google Analytics 4 complete setup for Shopify webshops: from property creation to conversion tracking and reporting. Includes 12 automatic e-commerce events, audience segments, Google Ads integration, and GDPR compliance via Consent Mode v2. Native installation without code, operational in 1-2 hours.

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Frederiek Pascal Frederiek Pascal

Practical guide: when to use ChatGPT, Claude, or Perplexity

Most people use AI tools incorrectly. Discover the difference between ChatGPT, Claude, and Perplexity, learn the context-role-expectation principle, and get practical example prompts for marketing, coding, and research. Complete workflow strategies to effectively combine all three tools for maximum productivity.

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Frederiek Pascal Frederiek Pascal

Social commerce strategies: from browsing to buying on social media

Social commerce allows customers to buy directly within social platforms. Learn the strategies that help SMEs grow through Instagram Shopping, TikTok Shop, and Facebook Marketplace. From influencer marketing to AI tools - everything for successful selling on social media.

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Frederiek Pascal Frederiek Pascal

Dropshipping 2.0: Local Fulfillment and Micro-Warehousing Revolution

Dropshipping 2.0 with local fulfillment shortens delivery times from weeks to days and increases customer satisfaction by 40%. Discover micro-warehousing, break-even calculations starting from 300 orders per month, provider comparison, and step-by-step implementation for e-commerce entrepreneurs aiming for organic growth.

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Frederiek Pascal Frederiek Pascal

ChatGPT-5 Complete Guide: What Every Entrepreneur Needs to Know

ChatGPT-5 was launched on August 7, 2025, with revolutionary improvements: 400,000 tokens of context memory, multimodal capabilities, and "software on demand" functionality. This complete guide shows pricing, implementation strategies, and ROI calculations for SMEs.

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