Marketing insights for growing businesses, page 5 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Performance marketing in the AI era: human versus machine
AI runs your ads in Performance Max, AI Max and Advantage+. What the machine takes over, what you have to keep doing, and how to monitor those campaigns.
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Advertising strategy 2026: how AI transforms your marketing funnel
Advertising strategy in 2026: the linear funnel gives way to the 360-degree customer journey, with AI targeting, first-party data and a clear action plan.
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Bastiano case: how a caterer tripled his revenue
See how caterer Bastiano tripled his revenue. Learn from this marketing case about the power of Google Ads and local SEO for fast SME growth.
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SEO agencies in Belgium: who shows proof, and what is a guarantee worth?
19 Belgian SEO agencies, each checked on its own site for address, service and proof. Including ourselves, and what a guarantee or badge is worth
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What does the EU AI Act ask of your chatbot and AI content?
Article 50 of the EU AI Act has applied since 2 August 2026. What an SME must do with its chatbot, AI images and AI texts, and who supervises.
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AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
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Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
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Google Ads optimisation: the complete SME guide
Google Ads (formerly AdWords) optimisation for SMEs in 2026: measurement, fixing an underperforming Performance Max, AI Max and steering on profit.
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LinkedIn marketing for B2B: from strategy to lead generation
LinkedIn B2B marketing for Flemish SMEs: a concrete strategy for more leads, from company page and content to social selling, ads and follow-up.
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What is performance marketing? A complete guide for SMEs
What is performance marketing? Online advertising where you pay for measurable results. A guide for SMEs: channels, KPIs, AI Max and consent in 2026.
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Local SEO in Belgium: how to rank on top when customers search in your region
Local SEO for Belgian SMEs: how the local pack works, what reviews weigh and how to stay locally findable in Google and ChatGPT. With an action plan.
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How to set up a Shopify webshop yourself: 12 steps to launch
How does Shopify work and how do you set up a webshop yourself? The step-by-step plan for Belgian SMEs, with costs in Belgium, Bancontact, shipping and VAT
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