Marketing insights for growing businesses, page 5 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Live shopping with Shopify in Belgium: channels, apps and what it takes
Live selling with Shopify in Belgium: via TikTok Shop, YouTube or your own webshop, which apps exist, what they cost and when it doesn't pay off
Read article
GA4 Shopify setup guide for reliable data measurement
Follow this GA4 Shopify setup guide for flawless tracking. Learn how to use server-side data to base your marketing decisions on hard facts.
Read article
Local SEO for the tourism industry
Hotels, B&Bs and attractions have a unique local SEO advantage. Those who are visible at the right moment win the searcher before the booking.
Read article
Practical guide: when do you use ChatGPT, Claude or Perplexity
Practical guide with example prompts and ready-to-use workflows: when to use ChatGPT, Claude or Perplexity for research, copywriting and code.
Read article
AI chatbots for customer service: how to cut up to 80% of support tickets
Automate up to 80% of support tickets with an AI chatbot. Reduce costs by 17% and offer 24/7 service without extra staff. Discover the ROI for your SME.
Read article
Social commerce strategies for a smooth shopping experience
Social commerce trends and strategies for 2026: market figures, platform choice (Instagram, TikTok, Pinterest) and how to turn social media into more revenue.
Read article
Keyword research guide: focus on intent and conversion
Start with this keyword research guide and find terms that truly convert. Focus on visitor intent rather than just search volume for better results.
Read article
Dropshipping in Belgium: rules, costs and local fulfillment
Is dropshipping legal in Belgium? Yes. What to arrange (CBE, VAT, GPSR), what the €3 customs duty changes and how local fulfillment helps.
Read article
ChatGPT 5 guide: new AI capabilities for your business
ChatGPT 5 one year after launch: what the move to GPT-5.x means for SMEs, from reliability and multimodal AI to software on demand for daily work.
Read article
ChatGPT vs Claude vs Perplexity: which AI tool wins in 2026?
ChatGPT, Claude and Perplexity side by side in September 2026: features, models, prices in Belgium and which AI tool to pick for which task.
Read article
User generated content strategies: the power of social proof
Turn your customers into marketers. Learn how reviews, UGC videos and social proof increase your conversion for your brand.
Read article
Which Shopify apps are actually worth it? A selection guide for your webshop
Which Shopify apps actually add something? A selection guide by need, with what Shopify already builds in and the pitfalls when choosing
Read article
