Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Combining SEO and AI for strong organic growth
Learn how to successfully combine SEO and AI. Use smart tools for keyword research and content creation without losing your Google authority.
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E-commerce trends Belgium: the future of online shopping
Discover the most important e-commerce trends in Belgium for 2026. Adapt to changing consumer behaviour and new technologies to grow your revenue.
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SEO vs GEO: what is generative engine optimization and why you need both
GEO makes your brand citable in ChatGPT and Google AI Overviews, SEO keeps you visible in Google. What GEO is, how it works and how to combine the two
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CRO and AI personalisation for maximum tailored conversion
Use AI personalisation for higher conversion. Learn how to deploy dynamic content to give every visitor a unique experience and offer on your webshop.
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E-commerce SEO tips for better online findability
Improve the findability of your products with these e-commerce SEO tips. Optimise your Shopify webshop for more organic traffic and higher conversions.
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Structured data Google guide for better AI visibility
Use structured data for Google and AI models. Learn how to implement technical schemas for rich snippets and better visibility in 2026.
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Improving your marketing strategy with a thorough AI audit
Run a thorough AI audit and find where your marketing budget leaks. Get a concrete roadmap with AI tools that directly improve your conversion rate.
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GEO strategy: become the source for generative AI
Implement a winning GEO strategy. Ensure your brand is cited by LLMs and dominate the answers of AI-driven search engines in 2026.
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Shopify marketing automation: the best examples and AI apps
See Shopify marketing automation examples and work more efficiently. Discover the best AI apps for a high-converting Shopify webshop.
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Criticism of digital advertising and tips for better ROI
Are your ads being ignored? Discover why many digital campaigns fail and learn how to prevent ad fatigue for a healthy ROI on your advertising budget.
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Voice search optimisation for conversions via speech
Prepare your webshop for voice search optimisation. Learn how to optimise content for spoken queries via Siri, Alexa and Google Assistant.
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SEA and SEO integration for maximum online impact
Get more from your budget by integrating SEA and SEO. Learn how Google Ads data strengthens your organic strategy and increases your ROI.
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