Marketing insights for growing businesses, page 6 of 7
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
SEO vs GEO: what is generative engine optimization and why you need both
GEO makes your brand citable in ChatGPT and Google AI Overviews, SEO keeps you visible in Google. What GEO is, how it works and how to combine the two
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AI personalisation and CRO: what an SME can actually personalise
What can AI personalisation realistically deliver for an SME? Which data you need, what Shopify and Klaviyo do natively, and how to test and measure it.
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E-commerce SEO tips for better online findability
Improve the findability of your products with these e-commerce SEO tips. Optimise your Shopify webshop for more organic traffic and higher conversions.
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Structured data Google guide for better AI visibility
What is structured data and why does it pay off? How schema markup and rich snippets deliver more clicks and better AI visibility in 2026.
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Improving your marketing strategy with a thorough AI audit
Run a thorough AI audit and find where your marketing budget leaks. Get a concrete roadmap with AI tools that directly improve your conversion rate.
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GEO strategy: become the source for generative AI
Implement a winning GEO strategy. Ensure your brand is cited by LLMs and gain visibility in the answers of AI-driven search engines in 2026.
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Shopify marketing automation: the best examples and AI apps
See Shopify marketing automation examples and work more efficiently. Discover the best AI apps for a high-converting Shopify webshop.
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Criticism of digital advertising and tips for better ROI
Are your ads being ignored? Discover why many digital campaigns fail and learn how to prevent ad fatigue for a healthy ROI on your advertising budget.
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SEA and SEO integration for maximum online impact
Get more from your budget by integrating SEA and SEO. Learn how Google Ads data strengthens your organic strategy and increases your ROI.
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Outsourcing online advertising to a senior partner
Want to outsource your online advertising? Learn why senior expertise is crucial for your ROI and how to choose the right partner for SME growth.
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AI copywriting versus human creativity: who wins the ultimate test?
Can AI replace human copy? Take the test with two opening lines, learn to recognise AI signals and strengthen your results with a hybrid approach.
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RACE model for ChatGPT prompts: the template with examples
The RACE model as a ready-made prompt template: Role, Action, Context, Execute, with filled-in examples per marketing task and the pitfalls to avoid.
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