Marketing insights for growing businesses, page 6 of 8
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Astro or WordPress? Why the choice for new SME websites is shifting
WordPress was the default for SME websites for years. Discover why building an Astro website is the smartest choice for your site
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JSON-LD for SEO: the guide to structured data
Use JSON-LD for SEO to increase your visibility. Optimise your structured data so AI models and search engines correctly understand your content.
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POAS vs ROAS: why profit matters more than revenue
POAS measures net profit after all costs, ROAS only revenue. Why a high ROAS can be loss-making and how to calculate the real profit of your ads.
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GA4 Shopify setup guide for reliable data measurement
Follow this GA4 Shopify setup guide for flawless tracking. Learn how to use server-side data to base your marketing decisions on hard facts.
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AI chatbots for customer service: how to cut up to 80% of support tickets
Automate up to 80% of support tickets with an AI chatbot. Reduce costs by 17% and offer 24/7 service without extra staff. Discover the ROI for your SME.
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Keyword research guide: focus on intent and conversion
Start with this keyword research guide and find terms that truly convert. Focus on visitor intent rather than just search volume for better results.
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ChatGPT 5 guide: new AI capabilities for your business
ChatGPT 5 one year after launch: what the move to GPT-5.x means for SMEs, from reliability and multimodal AI to software on demand for daily work.
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User generated content strategies: the power of social proof
Turn your customers into marketers. Learn how reviews, UGC videos and social proof increase your conversion for your brand.
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Google Ads vs Meta Ads for your Shopify webshop
Compare Google Ads vs Meta Ads for your Shopify webshop. Discover which platform delivers the highest ROI based on your target audience and ad budget.
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Combining SEO and AI for strong organic growth
Learn how to successfully combine SEO and AI. Use smart tools for keyword research and content creation without losing your Google authority.
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Structured data Google guide for better AI visibility
What is structured data and why does it pay off? How schema markup and rich snippets deliver more clicks and better AI visibility in 2026.
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GEO strategy: become the source for generative AI
Implement a winning GEO strategy. Ensure your brand is cited by LLMs and gain visibility in the answers of AI-driven search engines in 2026.
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