How ClickForest guided a 100-year-old store into a new digital era with a smart webshop strategy, UX audit, campaigns and conversion optimisation.
"Vanhie was facing a major digital leap. Frederiek combined his knowledge of retail and e-commerce with a hands-on approach that delivered results right away."
Challenge: An established store of almost 100 years, thousands of m², but with limited online visibility and a webshop that was more of a hobby project than a core business channel.
Approach: ClickForest combined a full UX/UI audit (Hotjar), redesign of the in-store customer journey, restructuring of the online offering and tailored digital campaigns.
Michael Vanhie brought in ClickForest to prepare both the store and the webshop for the next generation. The physical store was completely redesigned: garden machinery and outdoor cooking got their own dedicated zone, while indoor and outdoor ambiance products were placed in an inspiring setting. Thanks to a carefully considered customer journey, visitors now discover all of Vanhie's strengths, inside and outside.
Using Hotjar heatmaps and recordings we fully mapped customer behaviour on the existing webshop. Based on these insights the site was restructured: clear categories for garden furniture, wellness, ambiance and outdoor cooking. Every step was geared towards better usability and higher conversion.
With targeted Meta campaigns (Facebook & Instagram), Google Search, Google Display and Shopping, Vanhie became visible to every target audience: from garden enthusiasts to wellness fans and hobby cooks. Thanks to smart retargeting campaigns and personal follow-up, Vanhie's online share grew at record pace.
The result: the webshop grew from a supporting role into an essential engine of the core business. The client has since become a dedicated ClickForest fan and also engages us for individual AI and strategy training sessions.
After the relaunch, the number of purchases via the webshop skyrocketed.
The redesigned customer journey led to more store visits and higher spend per customer.
The loyalty programme and personal approach turned shoppers into returning customers.
"Working with ClickForest didn't just launch our webshop. It gave our entire business a new lease of life. Frederiek's personal approach really works!"
– Michael Vanhie, Vanhie.be
We work with Belgian SMEs looking to grow through Shopify, performance marketing and AI.
Tell us your challengeWhy entrepreneurs love working with ClickForest.
From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. W… Read more
From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational — in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive an… Read more
ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.
ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.
A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!
ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.
One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.
A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!
The most reliable e-commerce expertise and execution!
As a small business owner, SEO always felt like a distraction from my work — but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he… Read more
Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strateg… Read more
The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.
ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.
Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!
These clients also rated ClickForest 5 stars on Google
