From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!
Just Favorites: sharper ads and a Shopify Prestige theme that converts
How targeted Meta and Google Ads, a cleaner Shopify Prestige theme and founder-led guidance nearly doubled the ROAS, grew revenue by 28% and made the webshop 40% faster.
Just Favorites needed sharper campaigns and a conversion-focused shop. And one dedicated point of contact carrying both the ads and the Shopify strategy.
Challenge
The running campaigns underperformed: creatives lacked focus, the targeting was too broad and there was no clear dashboard. On top of that, the points of contact kept changing, fragmenting both strategy and debriefs.
Approach
A full reset of Meta and Google Ads, combined with the migration to the Shopify Prestige theme. One dedicated point of contact, one dashboard with all KPIs and weekly debriefs by the same person.
From a cluttered shop to a fast Shopify Prestige theme
The previous shop ran on a free Shopify theme, piled with too many apps. The design looked cluttered and lacked the deliberate structure that builds conversions.
We guided Danny step by step through the installation of the Prestige theme: fewer apps, clear product pages, a streamlined checkout and a design that inspires trust. The result is a webshop that loads 40% faster, is sharply aligned on mobile and tells visitors from the first second what Just Favorites stands for: stylish maternity wear with an eye for detail.
Sharper Meta Ads and Google Ads
We pulled the campaigns back to basics: focus on the audience that truly matters, strong creatives that put the collections front and centre, and a funnel covering every stage of the customer journey.
- Sharper creatives built around the Just Favorites collections and seasonal campaigns.
- Tighter targeting per funnel stage, focused on high-intent segments.
- Weekly debriefs by the same person, no rotating account managers.
By building tighter creatives, narrowing the targeting and concentrating the budget on the best-performing campaigns, the ROAS nearly doubled and revenue grew by 28%.
Founder-led: one face, one dashboard
Just Favorites explicitly chose ClickForest because the founder himself sits on the campaigns and the webshop. No rotating account managers, no fragmented reporting, no knowledge that has to be re-explained every time. One dashboard bundles Meta Ads, Google Ads, GA4 and Search Console data, so strategy and reporting always stay on the same page.
ROAS from 2.4 to 4.3
Sharper creatives and tighter targeting nearly doubled the return on ad spend.
+28% revenue
More return from Meta and Google Ads translated directly into revenue growth for the shop.
40% faster shop
The migration to the Prestige theme and cleaning up the apps made the webshop noticeably faster.
For the first time we have one dedicated point of contact, sharper campaigns and a webshop that works. The difference is immediately tangible.
DannyCo-founder Just Favorites
Tools used
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