Filoes: from basement start-up to flavourful digital brand

How ClickForest developed a conversion-focused Shopify webshop and strategic go-to-market plan for the most refreshing juice brand in the country.

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About the collaboration

"Filoes grew from a personal story, but thanks to ClickForest it truly gained a brand identity that people remember and taste."

Challenge: Moving from artisan production to a professional online sales environment with brand story, healthy USPs and a smooth ordering experience.

Approach: A webshop built from scratch in Shopify, with a focus on storytelling, product experience and seasonal shopping.

Healthy mission, strong brand positioning

Filoes was born when founder Thomas overhauled his life after a burnout: healthy eating, exercise and rest. His mission: help people live healthier, without the hassle. ClickForest translated that philosophy into a webshop and brand that rings true: in copy, design and navigation.

The site radiates craftsmanship, health and reliability, with clear USPs such as cold pressed, shock-frozen and straight from the farm. Thanks to a well-thought-out structure, visitors quickly find their way to their favourite flavours or subscription options.

Cold-pressed convenience meets conversion

Every Filoes juice is pressed locally and immediately frozen at -30°C. We made sure the online experience feels equally smooth, logical and fresh. From flavour filters to bundles and informative product pages: the webshop is built to inspire and convert.

Loyalty via filoepunten

Using Smile.io we implemented an inventive loyalty programme: customers collect filoepunten through purchases, shares and likes. These can be redeemed for discounts via an integrated rewards platform: smart, playful and conversion-boosting.

From juice in the basement to brand with reach

Since 2023, Filoes has been deliberately investing in brand experience and digital visibility. Together we built not just a webshop, but a story that sticks. The site forms the backbone of a broader growth strategy, from delivery points to social media and collaborations.

Pure storytelling in Shopify

A webshop that not only sells, but makes the Filoes story tangible.

Straight from the field

Brand story rooted in seasons, local farmers and minimal processing.

Healthy brand with growth ambition

The digital presence is built future-proof for marketing and campaigns.

Tools used:
  • Shopify
  • Copy & UX design
  • Visual brand translation
  • Go-to-market strategy
  • Smile.io loyalty platform

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