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Filoes: from basement start-up to flavourful digital brand

How ClickForest developed a conversion-focused Shopify webshop and strategic go-to-market plan for the most refreshing juice brand in the country.

Filoes grew from a personal story, but thanks to ClickForest it truly gained a brand identity that people remember and taste.

Challenge

Moving from artisan production to a professional online sales environment with brand story, healthy USPs and a smooth ordering experience.

Approach

A webshop built from scratch in Shopify, with a focus on storytelling, product experience and seasonal shopping.

Healthy mission, strong brand positioning

Filoes was born when founder Thomas overhauled his life after a burnout: healthy eating, exercise and rest. His mission: help people live healthier, without the hassle. ClickForest translated that philosophy into a webshop and brand that rings true: in copy, design and navigation.

The site radiates craftsmanship, health and reliability, with clear USPs such as cold pressed, shock-frozen and straight from the farm. Thanks to a well-thought-out structure, visitors quickly find their way to their favourite flavours or subscription options.

Cold-pressed convenience meets conversion

Every Filoes juice is pressed locally and immediately frozen at -30°C. We made sure the online experience feels equally smooth, logical and fresh. From flavour filters to bundles and informative product pages: the webshop is built to inspire and convert.

Loyalty via filoepunten

Using Smile.io we implemented an inventive loyalty programme: customers collect filoepunten through purchases, shares and likes. These can be redeemed for discounts via an integrated rewards platform: smart, playful and conversion-boosting.

From juice in the basement to brand with reach

Since 2023, Filoes has been deliberately investing in brand experience and digital visibility. Together we built not just a webshop, but a story that sticks. The site forms the backbone of a broader growth strategy, from delivery points to social media and collaborations.

Pure storytelling in Shopify

A webshop that not only sells, but makes the Filoes story tangible.

Straight from the field

Brand story rooted in seasons, local farmers and minimal processing.

Healthy brand with growth ambition

The digital presence is built future-proof for marketing and campaigns.

Tools used

Shopify
Copy & UX design
Visual brand translation
Go-to-market strategy
Smile.io loyalty platform
Visit the Filoes website

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Project images

Filoes juice webshop Filoes cold pressed Filoes local farmers Filoes products Filoes seasonal products Filoes branding Filoes loyalty Filoes campaign Filoes brand
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Client reviews

What clients experience

Why entrepreneurs love working with ClickForest.

Excellent on Google 5.0 ★★★★★ based on 23 reviews
RO
Raf Oste

Excellent service and a beautiful end result. My website was built professionally, with great attention to detail and user-friendliness. Smooth communication, fast execution and a very pleasant collaboration. Definitely recommended!!!

AR
Arnout Raskin

From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!

Debby Swinnen
Debby Swinnen

Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. When corona forced all restaurants to close, I knew immediately: this is going to last longer than three weeks. I refused to give up and decided to look forward. As a chef and restaurant owner I had zero experience with online marketing or SEO, it was completely new to me. But thanks to Frederiek at Clickforest I learnt step by step how it all works. The result? Our sales grow every year. Frederiek keeps coming with new ideas and handy tools to improve the shop further, I just need to put them into practice. Today I enjoy quality of life again. More and more processes are automated, so the webshop runs in the evening while I used to be sweating in the kitchen. I now have a stable, loyal team for many years, and all of that thanks to the single decision to go all-in on the online shop and trust Frederiek blindly. Even today we are still expanding. Our delivery is now split into zones, and Frederiek built that seamlessly into our shop. My ChatGPT has meanwhile been turned into Bastiano's own content studio, yet another smart step forward thanks to him. If I had to give stars, five stars would be far too few. 10/10 mate! Without Frederiek I would never have made it. Eternal gratitude! Debby Swinnen - Owner - Bastiano Italian cuisine con tanto amore ❤️

Chris Leunen
Chris Leunen

From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational, in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive and in-depth knowledge of marketing, Shopify, Google and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant person to work with. He is clear in his communication, thinks along with you, is enthusiastic and at the same time realistic. In short: if you are looking for someone who thinks beyond standard solutions and works towards the best result in a pleasant way, Clickforest is more than the right choice.

Kevin Van Humbeeck
Kevin Van Humbeeck

ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.

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Dries Schaballie

ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.

Nicolas Dickers
Nicolas Dickers

A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!

Gertjan Verbruggen
Gertjan Verbruggen

ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.

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Joris Van Aken

One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.

Laurens Helewaut
Laurens Helewaut

A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!

IR
Isabelle Rubbrecht

The most reliable e-commerce expertise and execution!

SM
Shaun Menashe

As a small business owner, SEO always felt like a distraction from my work, but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he took the time to explain the fundamentals so I could better understand my own website. That transparency genuinely gave me more confidence and a valuable new set of tools. He handled the time difference between the US and Europe very well and was always willing to jump on a call when it suited me. He also worked directly with my web developer to complete the technical and on-page changes without any issues or downtime. Our visibility has increased enormously and I finally feel that I have our organic growth under control. If you are based in the United States and are looking for someone who knows their stuff and genuinely cares about your business, I can wholeheartedly recommend ClickForest.

NG
Nexo Gummies

Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strategic thinking have saved me time, money and a great deal of trial and error. If you are looking for a partner who delivers real value instead of empty buzzwords, I wholeheartedly recommend Clickforest.

Miel Van Opstal
Miel Van Opstal

The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.

Nawfal-Morad Mouhal
Nawfal-Morad Mouhal

ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.

KV
kristof verboven

Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!

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