Filoes: from basement start-up to tasteful digital brand

How ClickForest developed a conversion-focused Shopify webshop and strategic go-to-market plan for the most refreshing juice brand in the country.

Quote about the collaboration

"Filoes originated from a personal story, but thanks to ClickForest, it has truly gained a brand identity that people remember and can taste."

Challenge: Transition from artisanal production to a professional online sales environment with a brand story, compelling USPs, and a smooth ordering experience.
Starting a Shopify store? Here's how we do it

Approach: A webshop built from scratch in Shopify, with a focus on storytelling, product experience, and seasonal shopping.
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Healthy mission, strong brand positioning

Filoes was founded when its creator, Thomas, transformed his life with healthy food, exercise, and rest after experiencing a burnout. His mission: to help people live healthier lives, without the hassle. ClickForest translated that philosophy into a webshop and brand that resonates – in copy, design, and navigation.

The site exudes craftsmanship, health, and reliability, with clear USPs such as cold pressed, shockfrozen, and fresh from the farmer. Thanks to a well-thought-out structure, visitors can quickly find their way to their favorite flavors or subscription options.

Cold-pressed convenience meets conversion

Every Filoes juice is pressed locally and immediately frozen at -30°C. We ensured that the online experience also feels just as smooth, logical, and fresh. From a flavor filter to bundles and informative product pages: the webshop is built to inspire and convert.

Loyalty via filoepoints

With Smile.io, we implemented an inventive loyalty program: customers collect filoepunten through purchases, shares, and likes. They can exchange these for discounts via an integrated rewards platform – smart, playful, and conversion-boosting.

From juice in the basement to a brand with reach

Since 2023, Filoes has consciously invested in brand experience and digital visibility. Together, we built not just a webshop, but a story that sticks. The site forms the backbone of a broader growth strategy, from delivery points to social media and collaborations.