How we brought the world's first portable, electric sandblasting machine without a compressor to market digitally via Shopify, performance marketing and SEO.
The innovative value of this product was recently recognised with the DOBBIT Innovation Award 2025-2026. The BLSTR Sander eliminates the need for an external compressor, a true revolution for DIY enthusiasts and professionals alike.
BLSTR is introducing a completely new category (compressor-free sandblasting). This requires educating the market and targeted validation before a powerful, profitable European roll-out of the tool.
Following a thorough audit, we focus on maximising sales via Shopify optimisations, targeted Meta & Google Ads, and structural SEO & GEO for visibility. More about our performance programmes.
Because the BLSTR Sander fundamentally challenges an existing way of working (compressor-based blasting), the project started with a foundational audit. In a market where demand is not self-evident, you first need to understand what works and where it works. We do not optimise blindly, but on the basis of data and clear validation steps to protect the advertising budget efficiently.
An innovative, high-end product requires a webshop that inspires trust and converts without friction. We optimise the Shopify webshop by tackling conversion pain points. This includes implementing technical SEO elements and quick UX improvements to streamline the ordering experience for both B2C (DIY enthusiasts) and B2B (professional tradespeople).
Read more about Shopify optimisation
With target audiences in the Netherlands, France, Germany and beyond, efficient international targeting is crucial. We polish the existing Meta and Google Ads campaigns, sharpen the messaging (creatives & copy) based on data, and set up powerful retargeting flows. Every phase of the ad funnel is designed both to educate around "compressor-free freedom" and to drive concrete sales.
Ongoing optimisation of conversion events ensures higher ROI and smart CPA/CPP efficiency in the shop.
Structured scaling of ads, developing core markets safely and on a solid evidence base.
Ongoing organic optimisation (GEO) to maximise discoverability in search engines and AI language models across multiple languages.
A long-term strategy rests on rock-solid content. For BLSTR Sander we not only optimise the homepage and product pages, but also invest in a continuous flow of GEO (Generative Engine Optimization) and traditional SEO. This includes blog articles and use cases (such as metal rust removal or paint on ornaments). The goal: dominant discoverability with the target audience, whether they search in Google or ask questions to LLMs (language models).
Solutions used:
We work with Belgian SMEs looking to grow through Shopify, performance marketing and AI.
Tell us your challengeWhy entrepreneurs love working with ClickForest.
From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. W… Read more
From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational — in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive an… Read more
ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.
ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.
A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!
ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.
One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.
A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!
The most reliable e-commerce expertise and execution!
As a small business owner, SEO always felt like a distraction from my work — but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he… Read more
Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strateg… Read more
The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.
ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.
Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!
These clients also rated ClickForest 5 stars on Google
