How a thorough ads audit, full theme upgrade and strategic marketing automation prepared a family business for growth.
"Speenwinkel contacted us after a LinkedIn post about Shopify optimisation. It quickly became clear that their platform and advertising strategy no longer matched their ambitions."
Challenge: Outdated Shopify theme without 2.0 compatibility, unbalanced ads strategy (Google only), and no data-driven performance monitoring.
Approach: Full Google & Meta ads audit, migration to Prestige theme, custom pages in Liquid, new advertising strategy (70/30 ratio), and daily automated reporting via Databox.
When we examined the existing Google and Meta ads, several critical issues surfaced immediately: incorrectly configured conversion tracking, inefficient budget allocation, and an advertising strategy almost entirely reliant on Google while Meta remained largely untapped.
We produced a comprehensive audit documenting every problem with concrete recommendations. This formed the basis for a new strategy: 70% budget to Google, 30% to Meta. The Meta campaigns were built from scratch with Advantage+ shopping campaigns, catalog sales and smart retargeting audiences.
The old theme was not compatible with Shopify 2.0, looked dated and lacked crucial functionality for modern e-commerce. We implemented the Prestige theme by Maestrooo, a premium solution built mobile-first with all the flexibility Speenwinkel needs.
Beyond the standard theme features we developed custom pages in Liquid and JSON. The about us page received a fully bespoke design with custom CSS, Liquid code and section structure. The result: a webshop that looks professional and loads 30% faster than before.
Shopify's standard blog functionality is limited. We built a fully custom blog design using metafields, metaobjects and JSON injection. Blog posts can now be enriched with extensive FAQ sections, structured data and visual elements that perfectly match the webshop's look and feel.
This investment in content infrastructure is essential for SEO and GEO. Speenwinkel can now systematically build authority around important search terms in the baby products niche.
Performance transparency was a priority. We built custom dashboards in Databox providing real-time insight into Shopify conversions, Meta ads performance, Google ads results, GA4 metrics and Google Search Console data.
Every morning the team receives an automated report with the previous day's figures. This allows them to react quickly to trends and know exactly where every euro is going.
Behind the scenes we are working on implementing Smile.io as the loyalty platform. Customers will soon be able to collect Speenpunten through purchases, reviews and social interactions, which they can redeem for discounts and exclusive offers.
Speenwinkel is not a standard webshop. It is a family business that puts quality, safety and personal service first. They only select products they stand 100% behind themselves: from BIBS to Jollein, Mushie and Liewood.
Our task was to translate that authenticity into a digital experience that feels just as reliable and accessible as the business itself. A platform that helps parents with advice, inspiration and quick solutions, so they have more time for what truly matters: their family.
Mobile-first Prestige theme with optimal load times and modern UX.
From Google-only to a 70/30 ratio with optimised tracking and new Meta campaigns.
Daily automated reports with real-time insight into all performance metrics.
We work with Belgian SMEs looking to grow through Shopify, performance marketing and AI.
Tell us your challengeWhy entrepreneurs love working with ClickForest.
From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. W… Read more
From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational — in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive an… Read more
ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.
ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.
A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!
ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.
One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.
A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!
The most reliable e-commerce expertise and execution!
As a small business owner, SEO always felt like a distraction from my work — but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he… Read more
Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strateg… Read more
The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.
ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.
Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!
These clients also rated ClickForest 5 stars on Google
