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Studio Play: from crisis recovery to e-commerce success story

How ClickForest turned a hacked Instagram account and an outdated webshop into a digital growth engine, thanks to smart Shopify integration, marketing and real-time dashboarding.

Antwerp children's store Play loses more than 45,000 followers due to Instagram hacking. Meta simply doesn't respond to us.

Challenge

Studio Play lost their Instagram account to a hack. The existing webshop no longer met the expectations of modern customers.

Approach

First, Instagram was successfully recovered thanks to our contacts at Meta. Then a full UX audit (Hotjar heatmaps & recordings), followed by a brand-new Shopify webshop connected to their POS system across three stores.

Recovery and growth: from hack to new webshop

When Studio Play lost their Instagram account, ClickForest stepped in with immediate action. Using our contacts at Meta, the account, with more than 40,000 followers, was safely recovered within days. The story even made it into Gazet van Antwerpen.

After this crisis recovery it became clear that the digital strategy needed a full refresh. We conducted a thorough UX/UI audit with Hotjar (heatmaps & recordings) to map customer behaviour and pain points on the existing website. Based on these insights we built a complete new wireframe and then the full Shopify webshop, including seamless integration with their physical stores via the Shopify POS system. The result: a conversion-focused shop ready for online marketing and growth.

Online marketing, SEO & real-time dashboarding

After the successful webshop launch, ClickForest started a full-service marketing journey: Meta and Instagram ads (catalog sales, conversion, awareness & traffic), Google Search & Display, Google Shopping via Merchant Center. For Studio Play we also built a real-time dashboard where all results, from ROAS to sales and visitors, can be tracked live.

SEO was given a prominent place in the strategy: from technical optimisation to SEO audits with Ubersuggest and Google Search Console. Thanks to the combination of conversion-focused campaigns, smart data analysis and a renewed webshop, the conversion rate and number of purchases shot up significantly. Studio Play can now monitor and adjust marketing performance at any time, fully transparently and in real time.

Results that keep growing

Studio Play continues to grow year after year thanks to the stable foundation that was laid: a future-proof Shopify webshop, powerful online campaigns and full transparency in all results. The collaboration is still being expanded and Studio Play is ready for the next digital step.

Instagram account recovered

Account with more than 40,000 followers safely restored within days after hacking.

Strong growth in webshop sales

New Shopify webshop, linked to POS system, led to more purchases and satisfied customers.

24/7 insight with dashboard

Real-time dashboarding: always up to date on ROAS, website visitors and shop sales.

ClickForest didn't just handle our Instagram crisis. They took our entire online sales to the next level.

Tools used

Shopify
Hotjar
Databox
Google Merchant Center
Google Search Console
Google Analytics
Meta Business Suite
Google Advertising Platform
Ubersuggest
Visit the Studio Play website

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Project images

Studio Play webshop Studio Play brands Studio Play store Studio Play homepage Studio Play 2025 Studio Play collection Studio Play Antwerp Studio Play campaign
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Excellent on Google 5.0 ★★★★★ based on 23 reviews
RO
Raf Oste

Excellent service and a beautiful end result. My website was built professionally, with great attention to detail and user-friendliness. Smooth communication, fast execution and a very pleasant collaboration. Definitely recommended!!!

AR
Arnout Raskin

From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!

Debby Swinnen
Debby Swinnen

Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. When corona forced all restaurants to close, I knew immediately: this is going to last longer than three weeks. I refused to give up and decided to look forward. As a chef and restaurant owner I had zero experience with online marketing or SEO, it was completely new to me. But thanks to Frederiek at Clickforest I learnt step by step how it all works. The result? Our sales grow every year. Frederiek keeps coming with new ideas and handy tools to improve the shop further, I just need to put them into practice. Today I enjoy quality of life again. More and more processes are automated, so the webshop runs in the evening while I used to be sweating in the kitchen. I now have a stable, loyal team for many years, and all of that thanks to the single decision to go all-in on the online shop and trust Frederiek blindly. Even today we are still expanding. Our delivery is now split into zones, and Frederiek built that seamlessly into our shop. My ChatGPT has meanwhile been turned into Bastiano's own content studio, yet another smart step forward thanks to him. If I had to give stars, five stars would be far too few. 10/10 mate! Without Frederiek I would never have made it. Eternal gratitude! Debby Swinnen - Owner - Bastiano Italian cuisine con tanto amore ❤️

Chris Leunen
Chris Leunen

From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational, in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive and in-depth knowledge of marketing, Shopify, Google and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant person to work with. He is clear in his communication, thinks along with you, is enthusiastic and at the same time realistic. In short: if you are looking for someone who thinks beyond standard solutions and works towards the best result in a pleasant way, Clickforest is more than the right choice.

Kevin Van Humbeeck
Kevin Van Humbeeck

ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.

DS
Dries Schaballie

ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.

Nicolas Dickers
Nicolas Dickers

A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!

Gertjan Verbruggen
Gertjan Verbruggen

ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.

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Joris Van Aken

One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.

Laurens Helewaut
Laurens Helewaut

A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!

IR
Isabelle Rubbrecht

The most reliable e-commerce expertise and execution!

SM
Shaun Menashe

As a small business owner, SEO always felt like a distraction from my work, but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he took the time to explain the fundamentals so I could better understand my own website. That transparency genuinely gave me more confidence and a valuable new set of tools. He handled the time difference between the US and Europe very well and was always willing to jump on a call when it suited me. He also worked directly with my web developer to complete the technical and on-page changes without any issues or downtime. Our visibility has increased enormously and I finally feel that I have our organic growth under control. If you are based in the United States and are looking for someone who knows their stuff and genuinely cares about your business, I can wholeheartedly recommend ClickForest.

NG
Nexo Gummies

Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strategic thinking have saved me time, money and a great deal of trial and error. If you are looking for a partner who delivers real value instead of empty buzzwords, I wholeheartedly recommend Clickforest.

Miel Van Opstal
Miel Van Opstal

The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.

Nawfal-Morad Mouhal
Nawfal-Morad Mouhal

ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.

KV
kristof verboven

Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!

These clients also rated ClickForest 5 stars on Google

Arne Torfs Arne Torfs ★★★★★ GD Gauthier Devilder ★★★★★ Maxime Vaeremans Maxime Vaeremans ★★★★★ PD Philippe De Bie ★★★★★ RB Roderick Bedaux ★★★★★