Studio Play: from crisis recovery to e-commerce success story

How ClickForest turned a hacked Instagram account and an outdated webshop into a digital growth engine, thanks to smart Shopify integration, marketing and real-time dashboarding.

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In the media

"Antwerp children's store Play loses more than 45,000 followers due to Instagram hacking. Meta simply doesn't respond to us."

Challenge: Studio Play lost their Instagram account to a hack. The existing webshop no longer met the expectations of modern customers.

Approach: First, Instagram was successfully recovered thanks to our contacts at Meta. Then a full UX audit (Hotjar heatmaps & recordings), followed by a brand-new Shopify webshop connected to their POS system across three stores.

Recovery and growth: from hack to new webshop

When Studio Play lost their Instagram account, ClickForest stepped in with immediate action. Using our contacts at Meta, the account, with more than 40,000 followers, was safely recovered within days. The story even made it into Gazet van Antwerpen.

After this crisis recovery it became clear that the digital strategy needed a full refresh. We conducted a thorough UX/UI audit with Hotjar (heatmaps & recordings) to map customer behaviour and pain points on the existing website. Based on these insights we built a complete new wireframe and then the full Shopify webshop, including seamless integration with their physical stores via the Shopify POS system. The result: a conversion-focused shop ready for online marketing and growth.

Online marketing, SEO & real-time dashboarding

After the successful webshop launch, ClickForest started a full-service marketing journey: Meta and Instagram ads (catalog sales, conversion, awareness & traffic), Google Search & Display, Google Shopping via Merchant Center. For Studio Play we also built a real-time dashboard where all results, from ROAS to sales and visitors, can be tracked live.

SEO was given a prominent place in the strategy: from technical optimisation to SEO audits with Ubersuggest and Google Search Console. Thanks to the combination of conversion-focused campaigns, smart data analysis and a renewed webshop, the conversion rate and number of purchases shot up significantly. Studio Play can now monitor and adjust marketing performance at any time, fully transparently and in real time.

Results that keep growing

Studio Play continues to grow year after year thanks to the stable foundation that was laid: a future-proof Shopify webshop, powerful online campaigns and full transparency in all results. The collaboration is still being expanded and Studio Play is ready for the next digital step.

Instagram account recovered

Account with more than 40,000 followers safely restored within days after hacking.

Strong growth in webshop sales

New Shopify webshop, linked to POS system, led to more purchases and satisfied customers.

24/7 insight with dashboard

Real-time dashboarding: always up to date on ROAS, website visitors and shop sales.

Client quote

"ClickForest didn't just handle our Instagram crisis. They took our entire online sales to the next level."
– Studio Play team

Tools used:
  • Shopify
  • Hotjar
  • Databox
  • Google Merchant Center
  • Google Search Console
  • Google Analytics
  • Meta Business Suite
  • Google Advertising Platform
  • Ubersuggest

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