How a thorough CRO analysis, complete rebuild and targeted campaigns transformed a fashion webshop into a profitable online business.
"Chris and Elena poured masses of energy and love into their webshop, but lacked the senior marketing skills to make the site really perform. ClickForest took on the full optimisation and marketing."
Challenge: MyEssentials had an existing webshop, but the navigation was illogical, the homepage cluttered and the product photos not professional enough for conversion.
Approach: Complete CRO audit, restructuring of collections and product pages, professional photography, SEO optimisation and extensive campaigns on Google and Meta.
When ClickForest started working with MyEssentials there was already a webshop, but it didn't meet the requirements of modern e-commerce. The navigation was unclear, the homepage overloaded and the product photos not professional enough to convince customers.
We started with a very extensive CRO analysis to identify every pain point in the customer journey. After 4 to 6 weeks of intensive work and countless optimisations we had turned the site into a gem that now generates enough daily conversions to be proud of.
Every layer of the webshop received a thorough upgrade. We arranged new product photos that truly showcase the quality and style of the collections. All product descriptions were rewritten and made compelling, with a focus on benefits and emotional triggers.
See the results yourself in collections such as Autumn & Winter and Bestsellers.
Alongside optimising the webshop, we launched a full online marketing programme. Both Google and Meta were activated, each with a strategic approach suited to the platform and target audience.
For Google we chose an extensive Performance Max campaign with photos, text and videos. All products were loaded via Google Merchant Center for maximum Shopping visibility. All conversions also had to be reconfigured as they had been set up incorrectly. The Google campaign runs well and regularly brings in purchases.
But the real cash cow at the moment is the Meta advertising. Here we worked with intelligent Advantage+ campaigns, combined with flexible images and videos as well as catalog sales. We created audiences for users who had interacted with products and social channels, and are scaling the budget gradually because we generate multiple sales every day. Follow MyEssentials on Instagram for the latest collections.
Frederiek considers this a very warm and rewarding collaboration with Chris and Elena. They had built their webshop with great passion, but lacked the experience to take that final step towards profitability. ClickForest filled that gap perfectly.
What made this collaboration extra successful was Chris's technical expertise. His understanding of the technical side of Shopify and his ability to quickly pick up new concepts were a major asset to the project. The Frederiek–Chris tandem works brilliantly: where Frederiek provides the marketing strategy and optimisation, Chris handles smooth technical implementation and proactively contributes ideas. Chris learns at lightning speed and has now built a solid foundation in e-commerce and online marketing.
We are very satisfied with the collaboration and also very proud that we pulled this webshop out of a rut and turned it into a successful fashion webshop that generates daily conversions.
After optimisation the webshop now generates multiple daily sales across various channels.
Advantage+ campaigns with catalog sales deliver consistent revenue and positive ROI.
Complete optimisation of alt tags, filenames and content drives growing organic traffic.
"We are very proud that we pulled MyEssentials out of a rut and turned it into a successful fashion webshop."
– Frederiek Pascal, ClickForest
We work with Belgian SMEs looking to grow through Shopify, performance marketing and AI.
Tell us your challengeWhy entrepreneurs love working with ClickForest.
From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee… Read more
Five years ago I went all-in and made a bold investment. The restaurant was a thing of the past, and the new webshop built by Clickforest became our future. What started as an emergency solution grew into a beautiful, well-running Shopify shop and a collaboration with a reliable, trusted partner I can count on completely. In hindsight, it was a bull's-eye. W… Read more
From the very first conversation with Frederiek at Clickforest we knew we were dealing with the right person. His approach is not only well thought-out and strategic, but also surprisingly confrontational — in the most positive sense of the word. He immediately put his finger on pain points we had not even considered ourselves. Frederiek has an impressive an… Read more
ClickForest combines AI, online marketing and e-commerce in a way you simply won't find anywhere else. Thanks to their approach you quickly see tangible results.
ClickForest delivers top results! Professional, innovative and always focused on measurable growth. A real recommendation for anyone who wants to make an impact online.
A very pleasant collaboration with the ClickForest team. They really listen to your wishes, think proactively and deliver quality. Thanks to their expertise we have made great strides online. Absolutely recommended!
ClickForest stands for expertise and tailored advice. Not traditional marketing, but marketing with an idea that builds towards effective growth.
One-stop shop for online marketing, e-commerce and AI. Professional agency. Up to date on all the latest developments. Thinks along with the client and is results-oriented.
A marketing, e-commerce and AI advisor who really knows their stuff! Extremely proactive approach and always up to date with the latest trends. Highly recommended!
The most reliable e-commerce expertise and execution!
As a small business owner, SEO always felt like a distraction from my work — but that changed completely when I started working with Frederiek at ClickForest. I am by nature quite sceptical about digital marketing, but Frederiek treated my small business with the same care you would expect from a large corporate client. Instead of leaving me in the dark, he… Read more
Clickforest is not just a digital agency. Their advice makes a real difference. Every recommendation feels tailored, actionable and based on genuine experience. They do not simply push generic marketing tactics; they take the time to understand your goals and give you clear, structured guidance that actually delivers results. The team's knowledge and strateg… Read more
The most important part of a successful and profitable webshop is a team that understands your needs and ambitions. With ClickForest you have a dedicated team of experts that helps you refine the how and why, maps out your strategy together with you and combines this with impressive results.
ClickForest combines digital efficiency, innovation and human values: the ideal agency to accelerate the growth of your business while remaining true to your needs and goals.
Thanks to the tips from ClickForest on using the right AI tools, my productivity has increased enormously. The tips are tailored and explained in plain language. I simply cannot do without them anymore! My follow-up questions were also answered quickly and specifically. Many thanks!
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