Bastiano: From Local Caterer to Digital Growth Engine

How a smart combination of Shopify, advertising, and content marketing led to structural online growth.

Quote about the collaboration

"Bastiano needed a digital transformation, and Frederiek came at the right time with a plan that worked."

Challenge: During the pandemic, Bastiano needed to switch to a full-fledged digital strategy to keep sales going.
Discover how we launch and migrate Shopify webshops

Approach: New Shopify webshop, smart ads on Meta, and continuous optimization by ClickForest since 2019.
More about marketing for Shopify webshops

Migrating from Wix to Shopify

The existing website on Wix offered too little flexibility, speed, and user-friendliness. ClickForest built a new webshop in Shopify that is not only visually appealing but also mobile-optimized and conversion-focused.
Read more about conversion optimization for Shopify

With clear product pages, a streamlined checkout, and a design that inspires confidence, the webshop became the digital heart of Bastiano. This technical and visual upgrade had an immediate impact on the customer experience and ease of ordering.

Years of successful collaboration

ClickForest has been working with Bastiano for over 5 years. Year after year, we achieve increases in orders, revenue, and website traffic. Our strategic approach is not based on isolated actions, but on a well-thought-out, evolved plan with measurable impact.
Read how we approach performance advertising

Meta advertising strategy

By using a phased funnel on Facebook and Instagram, we generated traffic and converted it into customers. Each stage of the customer journey received tailored visuals, copy, and targeting.
Read more about lead generation & follow-up

Awareness: Brand introduction videos and visuals targeted at new customers in the Mechelen region.
Consider: Retargeting with offers, seasonal products, and social proof.
Conversion: Click-through campaigns to the webshop with clear CTAs such as "Order your festive menu online".

In addition, we provide engaging social media posts every week on both Facebook and Instagram. Both channels have built up thousands of real followers – a loyal community that remains actively involved.
Read the full Bastiano success story

10x more orders

Online sales peaked during lockdowns thanks to conversion-focused campaigns.

+35% organic traffic

Structured data and SEO content led to increased visibility in Google.
More about structured data & visibility

Sustainable growth

Even after the pandemic, Bastiano continued to benefit from a strong digital foundation.
Discover the benefits of an AI audit

Customer quote

"Frederiek turned out to be the man to help me out."
– Debby Swinnen, Bastiano

Achieve top Google rankings with SEO

Thanks to smart SEO optimization and content, Bastiano ranks on the first page of Google for many important search terms. This visibility translates into orders every month.