From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step feel like a giant leap forward. What impresses me most is his long-term vision. From the very beginning of our collaboration you can feel that he is not just out to deliver work and send an invoice. He thinks ahead with me towards where I want my project to be in one year, three years, five years and beyond. Thank you for all your wonderful work so far, Frederiek, and I hope we can continue to work together successfully for many years to come!
Bastiano: from local caterer to digital growth engine
How a smart combination of Shopify, advertising and content marketing delivered structural online growth.
Bastiano needed a digital transformation, and Frederiek arrived at exactly the right moment with a plan that worked.
Challenge
During the pandemic, Bastiano had to switch to a fully digital strategy to keep sales running.
Approach
A new Shopify webshop, smart ads on Meta and continuous optimisation by ClickForest since 2019.
From Wix to Shopify
The existing website on Wix offered too little flexibility, speed and ease of use. ClickForest built a new webshop in Shopify: visually appealing, mobile-optimised and conversion-focused.
With clear product pages, a streamlined checkout and a design that inspires trust, the webshop became the digital heart of Bastiano. This technical and visual upgrade had a direct impact on the customer experience and ease of ordering.
Years of collaboration delivering results
ClickForest has been working with Bastiano for more than 5 years. Year after year we deliver increases in orders, revenue and website traffic. Our strategic approach is not based on isolated actions, but on a well-considered, evolving plan with measurable impact.
Advertising strategy on Meta
Via a phased funnel on Facebook and Instagram, traffic was built up and converted into customers. Each phase of the customer journey received tailored visuals, copy and targeting.
- Awareness: videos and visuals targeting new customers in the Mechelen region.
- Consideration: retargeting with offers, seasonal products and social proof.
- Conversion: click-through campaigns to the webshop with clear CTAs such as "Order your party menu online".
We also publish weekly, engaging social posts on both Facebook and Instagram. Both channels have built up thousands of genuine followers, a loyal community that remains actively engaged.
10x more orders
Online sales peaked during lockdowns thanks to conversion-focused campaigns.
+35% organic traffic
Structured data and SEO content drove more Google visibility.
Lasting growth
Even after the pandemic Bastiano kept benefiting from a strong digital foundation.
Frederiek turned out to be the man to get me out of trouble.
Debby SwinnenBastiano
Top Google rankings thanks to SEO
Thanks to smart SEO optimisation and content, Bastiano ranks on the first page of Google for many important search terms. That visibility translates into orders every single month.
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Tools used
Project images
We work with Belgian SMEs that want to grow.
Through Shopify, performance marketing and AI.
