Top AI tools for marketers in 2025: more results in less time
AI tools will be the secret weapon of marketers in 2025. Whether you're a freelancer, run a marketing team, or lead a digital agency, the right tools will help you automate tasks, accelerate creative processes, and improve your performance. In this overview, you'll discover the top AI tools you can start using today for advertising, content creation, data analysis, and workflow optimization.
1. ChatGPT (with Advanced Data Analysis and GPTs)
Use for: copywriting, email marketing, customer journeys, strategy, data analysis, brainstorming
In 2025, ChatGPT has made a significant leap forward thanks to GPT-4o and the ability to train custom GPTs on your tone of voice, brand, or processes. Its advanced data analysis feature allows you to interpret Excel files, perform calculations, create visualizations, and extract insights in seconds.
Use Cases:
Create hyper-personalized email flows based on customer data
Let ChatGPT generate AB test ideas
Automate brainstorms or customer workshops with GPT assistants
Pro tip: Build a "BrandGPT" with all your tone-of-voice guidelines and favorite prompt templates for consistent output.
2. Midjourney / DALL·E 3
Use for: social media visuals, advertisements, concepts, mood boards, brand assets
The creativity of visual AI tools has grown exponentially. Midjourney is known for its aesthetic style, while DALL·E 3 integrates better with other tools. Use these to generate visuals tailored to your campaign, target audience, and channel.
Use Cases:
Quickly create mockups for a campaign pitch
Generate unique visual content for social media
Simulate UGC for A/B testing
Pro tip: Combine with Photoshop Generative Fill for quick post-production.
3. SurferSEO
Use for: SEO-optimized content creation, keyword research, SERP analysis
In a world where Google's Search Generative Experience (SGE) is fundamentally changing SEO, you need tools that truly understand your needs. SurferSEO uses AI to perfectly tailor your blog posts, product pages, or landing pages to match search intent.
Use Cases:
Cluster keywords around topical authority
Automatically generate outlines and briefs for copywriters
Perform a content audit with one click
Pro tip: Combine Surfer with ChatGPT through integrations or prompts for ultra-fast content production.
4. Mutiny
Use for: website personalization, conversion optimization, lead nurturing
Mutiny is a powerful no-code AI tool that personalizes your website in real-time based on segments, behavior, or intent. It caters to both B2B and B2C, adapting hero copy, CTAs, and visuals for each visitor.
Use Cases:
Personalized headlines for existing customers vs. new visitors
Automate A/B tests based on AI predictions
Increase conversion rates without developers
Pro tip: Combine with LinkedIn Ads for account-based marketing landing pages.
5. Descript
Use for: video content, podcast editing, reels, shorts, captions
Descript allows you to edit video as easily as working in Word. Thanks to AI-voice cloning, auto-subtitles, filler removal, and overdub, you can quickly create content that looks professional.
Use Cases:
Automatically edit and publish podcasts
Create YouTube Shorts and Reels from long webinars
Generate voice-overs without studio recording
Pro tip: Create a branded audio library of your voice for repurposing.
6. Browse AI
Use for: scraping, competitor monitoring, pricing intelligence, market research
Browse AI allows you to scrape webpages, monitor data, and even set up alerts for changes without any programming knowledge. It's ideal for gaining faster insights into your market.
Use Cases:
Daily monitoring of competitor prices
Scraping job postings for HR trends
Collect leads from directories or marketplaces
Pro tip: Automate with Make.com or Zapier to feed live dashboards.
7. Copy.ai / Jasper
Use for: ads, landing pages, emails, product descriptions, social posts
These tools are designed for high-converting copy. They deliver texts tailored to the channel, target audience, and tone of voice. Jasper offers stronger workflows, while Copy.ai is more intuitive.
Use Cases:
Personalize sales outreach at scale
Generate creative hooks for advertisements
Automate blog intros and meta descriptions
Pro tip: Create a 'brand voice profile' for each client to ensure consistency and recognition.
The AI Stack in 2025: The New Marketing Core
By 2025, AI tools will no longer be a 'nice-to-have' but will be at the heart of how we develop strategies, accelerate execution, and generate insights. The marketer who cleverly uses these tools will build a scalable and resilient system for growth.
Whether you run an agency, build an e-commerce brand, or are an in-house marketer, these 7 tools will help you:
Faster response times
Work more creatively
Measure and improve more effectively
🔁 Experiment, integrate, and evaluate. The future of marketing isn't human or machine—it's human with machine.
Frequently asked questions about AI tools for marketing in 2025
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They save time, increase your output, and make personalized communication scalable. AI takes over repetitive tasks so you can focus on strategy and creativity.
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No, most tools are user-friendly and designed for marketers without programming knowledge. Think drag-and-drop interfaces, templates, and plug-ins for your existing systems.
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Tools like Jasper, Writesonic, and ChatGPT remain top choices. For visuals, Midjourney and DALL·E are strong contenders. Hypotenuse is popular among e-commerce businesses.
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Check reviews, user numbers, and whether there is transparency regarding data protection and copyrights. Tools that are compatible with GDPR or ISO certificates inspire extra confidence.
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Certainly. Many tools offer integrations through Make.com, Zapier, or native plug-ins for platforms like HubSpot, WordPress, Shopify, and Mailchimp.
🚀 Get better results from AI, online marketing and e-commerce
Do you have ideas you want to implement faster? Do you want more leads, smarter marketing, or to better utilize AI in your company? We actively collaborate with you. Discover what AI can do for your growth, online marketing or e-commerce.
💬 Prefer to discuss things directly? Schedule a no-obligation video call with Frederiek.
👉 Or ask your question via the contact form, email frederiek@clickforest.com, or call +32 473 84 66 27.
📄 Looking for inspiration? Download our free whitepaper 'AI for SMEs in 2025' for practical tips & insights.
Together, we'll explore how you can get more out of your marketing, technology, and AI today.
