About ClickForest
We combine performance marketing, Shopify, and AI automation. No cumbersome structures or junior teams, but direct lines to experienced experts focused on your results.
Honest advice, even if it means saying 'no'.
What We Do
ClickForest helps SMEs and scale-ups achieve measurable growth with performance marketing, Shopify, and AI. No vague strategies or lengthy processes. We focus on campaigns that convert, shops that sell, and dashboards that provide insights.
Our team combines hands-on expertise in paid advertising, SEO, CRO and Shopify e-commerce development. We are results-driven: every euro you invest must yield a return. We achieve this by placing data at the core and rapidly moving from strategy to implementation.
Who We Are
ClickForest is a team of marketers, developers, and data analysts who believe in measurable marketing. We are not a strategy agency that writes reports. We build, test, and optimize until it works.
Our team works hands-on on campaigns, shops, and dashboards. Everyone here has earned their stripes in performance marketing, e-commerce, or development. No juniors learning on your budget, but professionals who know what delivers results.
We work for SMEs and scale-ups that want to grow fast without hassle. We offer short lines of communication, clear agreements, and concrete results.
Frederiek Pascal
Managing Partner & Digital Expert
Frederiek combines strategy with hands-on execution. From sales calls to campaign setup, from Shopify optimization to AI implementation: he is actively involved in the execution. With 25+ years of experience in digital marketing, he knows what works and what is a waste of time.
His focus is on performance marketing, e-commerce, and AI-driven automation. No theories or pilots, but campaigns that run and tools that deliver results. Whether it's B2B lead generation, conversion optimization for webshops, or setting up marketing automation: Frederiek contributes ideas, builds, and optimizes.
Specializations:
Performance marketing (Google Ads, Meta, LinkedIn, TikTok)
Shopify e-commerce development & CRO
AI implementation for marketing & automation
Marketing automation & lead generation
Certifications & Expertise:
Bachelor of Marketing & Public Relations
Google Ads Search & Display (Expert)
Meta Advanced Advertising
Google Analytics 4 Advanced
SEO for Professionals
Shopify Development & CRO
E-commerce Growth Masterclass
AI for Marketing Professionals
Marketing Automation
Joris Van Aken
Business Development & Strategic Advisor
Joris brings 15 years of experience with top brands and scale-ups to ClickForest. He has led teams at Nokia, Samsung, L'Oréal, and Telenet, built e-commerce platforms, and driven digital transformations where results mattered. As co-president of the UBA Media Commission, he knows the Belgian marketing sector inside out.
He opens doors, builds partnerships, and translates complex digital challenges into clear business opportunities. His expertise lies in B2B lead generation, marketing automation, and cross-industry strategies. He is not just a networker handing out cards, but someone who thinks strategically and drives growth. At ClickForest, he ensures the right conversations happen with the right people.
Experience
Tribe Lead Digital Channels, Mobile & Web at bpostgroup
Digital Marketing Lead & Center of Excellence Lead at Telenet (7 years)
Co-President UBA Media Commission
Head of Marketing & E-commerce BeNeLux at L'Oréal
Digital Marketing Manager at Samsung Electronics
E-commerce & Digital Marketing Manager at Nokia
Education & Certifications
Master in Marketing Management, Vlerick Business School
Bachelor in Business Communication & Marketing, KH Mechelen
Gregory T’Kint
SEA & Performance Marketing Expert
With over thirty years of experience in digital marketing, Gregory is a specialist in SEA, performance strategy, and marketing automation. He combines a sharp analytical approach with commercial acumen to deliver clear, measurable results. He presents complex topics clearly and concisely in English, Dutch, and French. In 2024 and 2025, he worked via Kinesso (IPG Mediabrands) on demanding accounts such as Dyson (BE and LU) and ING Belgium, where he implemented advanced search and optimization strategies.
Additionally, he built strong expertise in automation engineering with Make, Airtable, and API workflows, as well as in Generative AI for creative production and scalable campaigns.
Experience
2024 – 2025: Performance Consultant for Dyson BE–LU and ING BE (via Kinesso)
2023 – 2024: Performance Expert SEA, Pivott
2020 – 2023: Marketing Lead, Tropos AR
2010: Business Development Manager, XO Private International
2007 – 2010: Marketing Manager, Wireless CCTV Ltd (UK)
Education & Certifications
Make Foundation and Basics
Master in Industrial Sciences
Google Ads Search, Video and Display
Google Analytics
Digital Currencies (University of Nicosia)
Ludo Verhaege
Content Manager & Head Copywriting
Ludo has been active in tourism marketing for a quarter of a century. Over the years, he broadened his initial experience in editorial trade journalism to encompass broad-sector commercial copywriting with his content agency, Kameleons. Today, he applies all his expertise to manage content for ClickForest's clients.
Experience
2021 - Present: Content Manager at ClickForest
2017: Owner of Kameleons (content agency)
2005: Owner of Tourism Marketing Group (tourism marketing)
1998~2005: Editor of trade magazine Meeting Media (business tourism)
Education & Certifications
Master of Applied Linguistics
Jury Member at Syntra | event management
LinkedIn Social Media Badge Holder
Google Analytics Training (SBM)
E-commerce Training (Magento)
Award-winning reportage Costa del Sol
Arne Herbots
Shopify Expert & Web Developer
With his strong background in web development, Arne approaches the setup of your webshop with a practical, analytical eye. This, combined with his natural enthusiasm and drive to help people, ensures that he is always ready to find the best solution for your problem.
Experience
2022 - Present: Shopify Expert + Web Developer ClickForest
2021 - Present: Founder + Shopify Expert + Web Developer (ASH.onl)
2019 - 2021: Web Developer + Shopify Expert via Unikoo
2016 - 2019: Web Developer via Devoteam
Education & Certifications
Applied Computer Science
Scrum Master
Dries Schaballie
Creative Technologist – Video, 3D & Ad Creatives
With over twenty years of experience in digital creation, Dries is a creative technologist for video, 3D, and ad creatives. He develops visuals, videos, and 3D content that visibly improve the performance of campaigns, landing pages, and webshops, with a clear focus on more clicks and conversions. He works closely with ClickForest's performance and AI team to optimize creatives in a data-driven manner: from AI-generated variants to motion and 3D scenes for campaigns and product presentations that resonate with the target audience and funnel.
Experience
2021 – Present: Founder & interactive director, AirshipFx – video, 3D content and digital experiences for brands and entertainment.
2017 – 2021: Interactive director, Happiness Brussels – digital campaigns and interactive productions for international brands.
2006 – 2017: Creative partner & creative director, Sevenedge – award-winning digital productions, websites, and online experiences.
Education & Certifications
Graphic and Digital Media – Artevelde University of Applied Sciences
Multimedia and Communication Technology – PIH Kortrijk.
Aivy of ClickForest
🧠 AI Strategist & Content Assistant
Aivy may not be human, but she is a loyal colleague in our team. She learns every day, has access to billions of data, and helps us find the right words faster, create smart content, and test better strategies. Whether it's for SEO structures, chatbot dialogues, or brainstorming at 11 PM: Aivy is always there.
No coffee breaks, but a surprising number of ideas.
Expertise
Rapid analysis of customer data & content gaps
Generative copywriting based on tone of voice
Automation of repetitive tasks
Support for SEO and structured data
Testing AI strategies for SMEs
Continuous training with real ClickForest projects
Training & updates
Daily trained on ClickForest content cases
Prompt engineer (RACE model + proprietary templates)
GPT-5 with real-time Google Search and API integrations
Trained with ChatGPT, Claude, Gemini, Perplexity & Make
Built-in bias filter + editorial control
Linked to our internal marketing stacks
🔋Doesn't drink coffee, but recharges with data
Do you also want an AI bot that helps strategize for your business?
Our Mission
We believe that digital marketing should be measurable, transparent, and profitable. That's why we work with clear KPIs, real-time dashboards and campaigns that directly impact your revenue.
For every project we complete, we plant trees through Treedom. This way, your company grows, and we offset our digital footprint. To date: +1000 trees planted.
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![Debby Swinnen]()
Debby Swinnen | Business Owner
⭐⭐⭐⭐⭐We booked both the e-commerce and digital marketing packages with ClickForest, and they manage them expertly for us. We're seeing a 40% increase in sales, which means our kitchen is regularly buzzing during peak times. Sometimes we have to work hard to keep up. But we'd rather be busy than twiddling our thumbs!
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![Shaun Menashe]()
Shaun Menashe | CEO
⭐⭐⭐⭐⭐As a small business owner, I initially found SEO complex and time-consuming. ClickForest changed that with a clear approach, a practical roadmap, and measurable goals. What made the difference was not just the execution, but also the explanation: today I better understand how SEO works and can manage my website more effectively myself. Despite the time difference, the collaboration was smooth and respectful, with a visible improvement in my online visibility.
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![Arnout Raskin]()
Arnout Raskin | Entrepreneur
⭐⭐⭐⭐⭐www.livingyourblueprint.com
From the very first conversation, I felt a clear connection with Frederiek. His passion, experience, and commitment immediately make a difference. He thinks along with you, acts quickly, and is very responsive, making every step forward feel like genuine progress. What particularly convinces me is his long-term focus: not just delivering work and invoicing, but collaboratively building towards where you want your project to go, today and for years to come. -
![Chris Leunen]()
Chris Leunen | CEO
⭐⭐⭐⭐⭐From our very first conversation with Frederiek, we knew we were dealing with the right person. He possesses impressive knowledge of marketing, Shopify, Google, and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Furthermore, Frederiek is an extremely pleasant person to work with. Anyone looking for someone who thinks beyond standard solutions and works towards the best results in an agreeable manner will find ClickForest to be an excellent choice.
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![Maxime Vaeremans]()
Maxime Vaeremans | CEO
⭐⭐⭐⭐⭐Initially, we only approached ClickForest to set up the webshop for Integrative Health, one of our product lines. However, we were so impressed with the quality upon delivery that we also became interested in their online marketing approach. We then decided to start that journey with Frederiek. This proved to be a very good decision, as our monthly sales immediately began to rise. We have since gained several new clients brought in by ClickForest. Eternal thanks for that!
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![Dorien Verbinnen]()
Dorien Verbinnen | Business Owner
⭐⭐⭐⭐⭐We engaged ClickForest for the launch of a webshop featuring DIY alarms and were pleasantly surprised by the seamless delivery of our new online sales platform. Frederiek proved to be a meticulous partner who worked out every detail to perfection. He fulfilled his promises in all aspects and demonstrated extensive knowledge of Shopify as an e-commerce tool.
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![Fatima Bouzambou]()
Fatima Bouzambou | Business Owner
⭐⭐⭐⭐⭐ClickForest is highly recommended! Fantastic collaboration and an unparalleled approach. We are grateful for the excellent cooperation and are even more curious about their expertise! Thank you, thank you, thank you!
