MyEssentials: from cluttered webshop to daily conversion generator

How a thorough CRO analysis, a complete rebuild, and targeted campaigns transformed a fashion webshop into a profitable online business.

About the collaboration

"Chris and Elena poured a lot of energy and love into their webshop, but lacked the senior marketing skills to truly make the site profitable. ClickForest took on the complete optimization and marketing."

Challenge: MyEssentials had an existing webshop, but navigation was not logical, the homepage was cluttered, and product photos were not professional enough for conversion.

Approach: Complete CRO audit, redesign of collections and product pages, professional photography, SEO optimization, and extensive campaigns on Google and Meta.

From analysis to complete optimization

When ClickForest started working with MyEssentials, there was already a webshop, but it did not meet the requirements of modern e-commerce. The navigation was unclear, the homepage was cluttered, and the product photos were not professional enough to convince customers.

We started with a very extensive CRO analysis to identify all bottlenecks in the customer journey. After 4 to 6 weeks of intensive work and countless optimizations, we had transformed the site into a gem that now generates enough daily conversions to be proud of.

Complete rebuild of content and structure

Every layer of the webshop received a thorough upgrade. We provided new product photos that truly showcase the quality and style of the collections. All product descriptions were rewritten and made persuasive, with a focus on benefits and emotional triggers.

Professional product photography that sells
Persuasive product descriptions with a focus on benefits
Collections and products strategically repositioned
Alt tags and filenames adjusted for SEO visibility
SEO and GEO progress monitored via SEranking

See the results for yourself in collections such as Autumn & Winter and Bestsellers.

Extensive online marketing program

In addition to optimizing the webshop, we launched a complete online marketing program. Both Google and Meta were utilized, each with a strategic approach tailored to the platform and target audience.

For Google, we opted for an extensive Performance Max campaign with photos, text, and videos. All products were uploaded via Google Merchant Center for maximum visibility in Shopping. All conversions also had to be re-established because they were incorrectly configured. The Google campaign is performing well and regularly generates purchases.

However, the real cash cow currently is Meta ads. Here, we worked with intelligent Advantage+ campaigns, linked to flexible images and videos, as well as catalog sales. We created audiences for users who interacted with products and social channels, and are slowly scaling up the budget because we generate several sales daily. Also follow MyEssentials on Instagram for the latest collections.

A warm and appreciative collaboration

Frederiek considers this a very warm and grateful collaboration with Chris and Elena. They had set up their webshop with great passion but lacked the experience to take the final step towards profitability. ClickForest perfectly filled that gap.

What made this collaboration extra successful was Chris's technical expertise. His understanding of the technical side of Shopify and his ability to quickly grasp new concepts were a great asset to the project. The Frederiek and Chris duo works excellently: where Frederiek provides the marketing strategy and optimization, Chris ensures smooth technical implementation and proactively contributes ideas for improvements. Chris learns incredibly fast and has now built a solid foundation in e-commerce and online marketing.

We are very satisfied with the collaboration and also very proud that we pulled this webshop out of decline and were able to turn it into a successful fashion webshop that generates daily conversions.

Daily conversions

After optimization, the webshop now generates multiple daily sales through various channels.

Meta as a cash cow

Advantage+ campaigns with catalog sales ensure consistent revenue and positive ROI.

SEO foundation laid

Complete optimization of alt tags, filenames, and content ensures growing organic traffic.

Chris Leunen – MyEssentials

"Right from the first conversation with Frederiek, we knew we were dealing with the right person. He possesses impressive knowledge of marketing, Shopify, Google, and Meta. What truly sets him apart is his ability to seamlessly integrate all these platforms into one powerful whole. Moreover, Frederiek is an extremely pleasant person to work with. Anyone looking for someone who thinks beyond standard solutions and works towards the best results in a pleasant way will find ClickForest to be an excellent choice."

Quote about the result

"We are very proud that we pulled MyEssentials out of decline and were able to turn it into a successful fashion webshop."
– Frederiek Pascal, ClickForest

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