Bold Padel: CRO & Strategic Meta Ads for International Growth

How a thorough CRO audit, data analysis, and well-thought-out advertising campaigns helped an emerging padel brand accelerate towards profitable scalability in Europe.

About the collaboration

"Bold Padel had proven there was demand for premium padel overgrips in the Benelux and Spain. Our mission was crystal clear: to structurally reduce the Customer Acquisition Cost (CAC) and increase webshop conversion, enabling successful scaling into international markets."

Challenge: An e-commerce startup with a strong product (sweat-absorbing, durable overgrips) that needed to acquire new customers more profitably and wanted to maximize the overall shop conversion rate to be ready for growth.

Approach: A Complete Growth Package: starting with a CRO and data audit, followed by a data-driven Meta Ads structure for Spain, and concluded with automated Seguno email flows for customer retention.

Foundation Laid with CRO & Data Analysis

Before scaling up the advertising campaigns, we extensively analyzed the existing Shopify webshop. We mapped out the user journey, screened the checkout flow, and evaluated the persuasiveness of copywriting and calls-to-action.

Even a small increase in the conversion rate translates into a significant difference in return for paid traffic, in terms of volume. By first removing obstacles, we laid a strong foundation. Only then does every euro spent on campaigns yield optimal results.
Learn more about conversion optimization (CRO)

International Campaign Scalability (Meta Ads)

To initiate growth in Southern Europe, we built an entirely new Meta Ads (Facebook & Instagram) proposition for the Spanish padel market. We structured the targeting into two clear flows: major cities (Madrid & Barcelona) for volume, and premium hotspot regions (Málaga & Marbella) for highly targeted intent.

We utilized Meta's most advanced formats, such as Flexible Ads, where the algorithm dynamically tests dozens of product images, headlines, and texts to present the very best combination. Additionally, we implemented a comprehensive retargeting strategy to automatically re-engage hesitant visitors (view content, abandoned cart) within 180 days of their initial visit.

Marketing Automation for Maximum Life-Time Value

Padel overgrips are a quintessential consumable product. Acquiring new customers is step one; retaining them and encouraging their return is the key to growth. That's why we activated a structured email marketing strategy.

Through Seguno, we set up various automated flows: from powerful 'Welcome flows' for prospects to an 'Abandoned checkout' flow that converts hesitant buyers, and 'Repeat purchaser' emails that encourage existing customers to make new purchases as soon as their previous batch of grips is about to run out.