Studio Play: from crisis recovery to e-commerce success story

How ClickForest transformed a hacked Instagram account and an outdated webshop into a digital engine for growth, thanks to smart Shopify integration, marketing, and real-time dashboarding.

In the media

"Antwerp children's store Play loses over 45,000 followers due to Instagram hack. Meta simply isn't responding to us."

Challenge: Studio Play lost their Instagram account due to a hack. The existing webshop no longer met the expectations of modern customers.

Approach: First, Instagram was successfully restored thanks to our connections at Meta. This was followed by a complete UX audit (Hotjar heatmaps & recordings), and then a brand-new Shopify webshop, linked to their POS system across three stores.

Recovery and growth: from hack to new webshop

When Studio Play lost their Instagram account, they could count on immediate action through ClickForest. With our contacts at Meta, the account — with over 40,000 followers — was securely recovered within a few days. This news even made it into the Gazet van Antwerpen.

After this crisis recovery, it immediately became clear that the digital strategy needed an overhaul. We conducted a thorough UX/UI audit using Hotjar (heatmaps & recordings) to map customer behavior and bottlenecks on the existing website. Based on this, we built a completely new wireframe and then the full Shopify webshop, including seamless integration with their physical stores via the Shopify POS system. With this approach, we created a conversion-focused shop ready for online marketing and growth.

Online marketing, SEO & real-time dashboarding

After the successful launch of the webshop, ClickForest initiated a full-service marketing trajectory: Meta and Instagram ads (catalog sales, conversion, awareness & traffic), Google Search & Display, Google Shopping via Merchant Center. For Studio Play, we also built a real-time dashboard where all results — from ROAS to sales and visitors — can be monitored live.

SEO was given a prominent place in the strategy: from technical optimization to SEO audits with Ubersuggest and Google Search Console. Thanks to the combination of conversion-focused campaigns, smart data analysis, and a revamped webshop, conversion rates and the number of purchases soared. Studio Play can now monitor and adjust marketing performance at any time, with full transparency and in real-time.

Continuously growing results

Studio Play continues to grow year after year thanks to the stable foundation laid: a future-proof Shopify webshop, powerful online campaigns, and complete transparency in all results. The collaboration is still being expanded, and Studio Play is ready for the next digital step.