
Free marketing insights your competition doesn't have
Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.
The evolution from SEO to GEO: what changes for marketers?
The digital landscape is undergoing a fundamental transformation. After more than two decades in which SEO revolved around traditional search engines, the GEO era is dawning. Discover how 58.5% of all searches now end without a click and what this means for your business.
Sustainable e-commerce strategies: why green business is becoming the norm
Sustainable e-commerce will become the norm in 2025. 66% of consumers pay more for green products. Discover 8 concrete strategies to make your online store more sustainable without sacrificing profitability, from intelligent packaging to circular business models.
Conversion optimization: how AI and personalization increase your returns
Conversion optimization will be crucial in 2025 with rising advertising costs. AI-driven personalization and data-driven optimization make the difference. Discover concrete strategies for e-commerce and B2B.
Choosing an e-commerce platform: Shopify vs WooCommerce vs Magento
The choice of your e-commerce platform determines the success of your online store. Shopify leads the market, but when are WooCommerce, Magento, or BigCommerce better options? This comparison helps you make the right choice.
Top AI marketing tools 2025: definitive guide for more results
AI tools have fundamentally changed marketing. Discover the 10 most powerful AI marketing tools that will accelerate and improve your results in 2025 - from automatic content creation to hyper-personalization.
Setting up a Shopify webshop: complete step-by-step plan for 2025
Launching a professional Shopify webshop requires more than just choosing a template. This comprehensive guide shows you step by step how to build a webshop that truly converts, from strategic preparation to advanced marketing automation.
E-commerce SEO: 10 strategies for more sales in 2025
Learn how to optimize your e-commerce site for search engines with 10 proven strategies. From product descriptions to technical SEO - everything you need to know for more organic sales.
LinkedIn marketing: 7 strategies that generate B2B leads
LinkedIn has become the premier B2B platform for lead generation. With over 1 billion users and unique targeting options, it offers unprecedented opportunities for growing companies. Discover 7 proven strategies that actually generate leads.
E-commerce conversion optimization: 12 strategies for more sales
Discover 12 proven conversion optimization strategies that can double your e-commerce revenue in 2025. From technical optimizations to psychological triggers – all directly implementable for Dutch webshops.
Hiring a marketing expert vs DIY: what is smarter in 2025?
Digital marketing is evolving rapidly. What worked last year can waste your budget today. Hiring a marketing expert is no longer a luxury, but a strategic necessity for growth in 2025.
AI agents for marketing: 5 ways to save time in 2025
Autonomous AI agents can independently make decisions and take actions based on data. In this article, you'll discover exactly what they do, how you can apply them to your marketing today, and what benefits they offer to companies that want to scale efficiently with AI.
Why digital advertisements need a review in 2025
In a world where consumers are ad-fatigued, digital advertisements are reaching their limits. This blog advocates for a shift: away from flashy banners and towards valuable content that builds trust, opens conversations, and delivers real results. Relevance wins over reach.