In a world where consumers are ad-fatigued, digital advertisements are reaching their limits. This blog advocates for a shift: away from flashy banners and towards valuable content that builds trust, opens conversations, and delivers real results. Relevance wins over reach.

With structured data, you make your content more understandable for search engines like Google. This opens the door to rich snippets, FAQs, and better rankings. In this guide, you'll discover how to use structured data to increase your visibility and click-through rate, without expensive tools or developers.

Zero-click means that users get answers without clicking through to your site. SEO is therefore fundamentally changing. In this blog, you'll discover why this phenomenon is increasing, how AI such as ChatGPT is accelerating it, and what strategies SMEs can use to remain visible in search results.

Voice search is growing rapidly. Users are asking search questions with their voice via Google Assistant, Siri, or Alexa. This article shows how to respond to this trend: from conversational content to mobile optimization and structured data. Essential for local discoverability.

Local SEO is no longer a nice-to-have. It determines whether your company is found by people in your region. This blog shows concrete steps such as NAP consistency, local landing pages, reviews, and structured data. Ideal for self-employed individuals and SMEs in Belgium.

The rise of AI search engines like ChatGPT and Gemini is changing how companies become discoverable online. This guide shows SMEs how to make their brand visible on AI platforms like ChatGPT and Perplexity, with clear GEO tactics and concrete examples.

AI tools like ChatGPT are fundamentally changing content marketing. In this article, you'll discover how to use AI smartly to future-proof your SEO content. Consider search intent, semantics, and structure for better visibility of your company in Belgium.

AI-generated content is now almost indistinguishable from human-written text. This blog compares writing styles and shows how AI copywriting will work in 2025, what the advantages and disadvantages are, and what that means for conversion and credibility.

A higher conversion rate means more revenue without extra costs. In this blog, you'll learn how to apply CRO through UX improvement, data analysis, retargeting, and A/B tests. Directly applicable to any webshop.

Many companies choose either SEA or SEO. But you get the best results when both work together. In this article, you'll read why and how to cleverly combine both strategies.