Conversion optimization remains essential in 2025. Discover how AI, personalization, and smart automations drive higher conversions, with tools, insights, and actionable tips for e-commerce and lead generation.

An AI audit identifies where your marketing strategies are failing or can be improved. This includes inefficient ads, inadequate follow-up, or missed content opportunities. This blog shows how such an audit works, what insights you gain, and why every SME should start with it today.

The rise of AI search engines like ChatGPT and Gemini is changing how businesses gain online visibility. In this comprehensive guide, you'll discover the 10 most effective GEO strategies for 2025 — including practical tips, tools, and examples tailored for SMEs.

Voice search is growing rapidly. Users are asking search questions with their voice via Google Assistant, Siri, or Alexa. This article shows how to respond to this trend: from conversational content to mobile optimization and structured data. Essential for local discoverability.

Local SEO is no longer a nice-to-have. It determines whether your company is found by people in your region. This blog shows concrete steps such as NAP consistency, local landing pages, reviews, and structured data. Ideal for self-employed individuals and SMEs in Belgium.

A higher conversion rate means more revenue without extra costs. In this blog, you'll learn how to apply CRO through UX improvement, data analysis, retargeting, and A/B tests. Directly applicable to any webshop.