Conversion optimization remains essential in 2025. Discover how AI, personalization, and smart automations drive higher conversions, with tools, insights, and actionable tips for e-commerce and lead generation.

Autonomous AI agents can independently make decisions and take actions based on data. In this article, you'll discover exactly what they do, how you can apply them to your marketing today, and what benefits they offer to companies that want to scale efficiently with AI.

An AI audit identifies where your marketing strategies are failing or can be improved. This includes inefficient ads, inadequate follow-up, or missed content opportunities. This blog shows how such an audit works, what insights you gain, and why every SME should start with it today.

What if you only paid when you saw results? That's the idea behind performance marketing. In this blog, you'll discover the principles, the most popular channels (such as affiliate and display ads), and how your company can maximize its ROI through data and testing.

AI tools are only as smart as the prompts you give them. This guide teaches you how to write effective prompts that deliver truly useful output, with practical techniques, examples per sector, and handy tips for marketers and entrepreneurs.

AI makes marketing faster, smarter, and more personal. This guide offers 7 strategies for Belgian SMEs that want to grow in a future-proof way with automation, personalized campaigns, and smart tools like ChatGPT, Make.com, and Midjourney.