Knowledge & Strategy
Dive into our knowledge base filled with practical analyses on AI, SEO, and e-commerce. No superficial news, but in-depth guides and concrete tactics that help you make better decisions and grow scalably.
Setting Up a Shopify Webshop: Complete Step-by-Step Plan for 2026
Launching a professional Shopify webshop requires more than just choosing a template. This comprehensive guide shows you step by step how to build a webshop that truly converts, from strategic preparation to advanced marketing automation.
ChatGPT vs Claude vs Perplexity: Which AI Tool is Best for Your Business?
ChatGPT 4.5, Claude Opus 4, and Perplexity Deep Research: which AI tool best suits your workflow? Discover the strengths, pricing, and practical use cases of the three most popular AI assistants of 2026.
User-generated content strategies: why customers are your best marketers
User-generated content is the most powerful form of authentic marketing. Customers who create content about your brand build trust that no advertisement can match. Discover practical strategies for implementing UGC.
Video Marketing Trends 2026: How Videos Can Grow Your Business
Video marketing is evolving rapidly in 2026. AI tools make production more accessible, interactive video increases engagement, and short-form content dominates social media. Learn how to leverage these trends for measurable growth.
Best Shopify Apps 2026: Tools for Efficiency and Growth
The best Shopify apps of 2026 for marketing automation, conversion optimization, and AI-driven growth. From free tools to enterprise solutions – discover which apps truly boost your revenue.
Shopify SEO Checklist: Complete Guide for Better Visibility
E-commerce is becoming increasingly competitive. This complete Shopify SEO checklist helps you stay visible and grow in 2026, both in traditional search engines and AI platforms.
Google Ads vs. Meta Ads for Shopify: Which Platform to Choose in 2026?
The choice between Google Ads and Meta Ads is crucial for Shopify success. Google costs €5.26 per click vs. Meta's €1.72, but Google has higher intent. This guide shows exactly when to use each platform for optimal results.
Combining SEO and AI: The Complete Guide to Future-Proof Content
The world of search engine optimization is changing rapidly. AI search engines, chatbots, and generative engines dominate the playing field. Companies that still cling to traditional SEO tactics in 2026 will quickly lose ground. Discover the powerful synergy between classic SEO and AI optimization.
Google Ads Optimization: AI, Automation, and Smart Strategies
Google Ads underwent a revolution in 2025 with AI Mode, Performance Max updates, and Smart Bidding Exploration. Learn how Dutch companies are maximizing their advertising performance with these advanced strategies and tools.
E-commerce Belgium 2026: Complete Guide for Online Sales and Webshop Success
E-commerce in Belgium grew explosively to €24 billion in 2025. With 58% mobile commerce and Shopify as the market leader, Belgium offers unique opportunities for entrepreneurs. Discover practical tips for webshop success, from platform selection to AI optimization.
ChatGPT Masterclass: From Beginner to AI Expert in 2026
Do you want to ask ChatGPT more than standard questions? In this guide, you'll learn how to build custom GPTs, set up smart automations with Make.com, and use the right frameworks for prompts. Ideal for marketers, consultants, and entrepreneurs looking to leverage AI strategically.
Mobile E-commerce Optimization: Complete Guide for More Conversion
Mobile optimization is crucial for webshop success in 2026. With 75% of retail traffic coming from mobile devices, a mobile-friendly webshop offers immense growth opportunities. This guide presents practical strategies for responsive design, speed optimization, and checkout optimization.