Free marketing insights your competition doesn't have

Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.

Frederiek Pascal Frederiek Pascal

Combining SEO and AI: the complete guide for future-proof content

The world of search engine optimization is changing rapidly. AI search engines, chatbots, and generative engines dominate the playing field. Companies that still cling to traditional SEO tactics in 2025 will quickly lose ground. Discover the powerful synergy between classic SEO and AI optimization.

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Frederiek Pascal Frederiek Pascal

ChatGPT masterclass: from beginner to AI expert in 2025

Do you want to do more than ask standard questions to ChatGPT? In this guide, you'll learn how to build custom GPTs, set up smart automations with Make.com, and use the right frameworks for prompts. Ideal for marketers, consultants, and entrepreneurs who want to strategically leverage AI.

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Frederiek Pascal Frederiek Pascal

Mobile e-commerce optimization: complete guide for more conversion

Mobile optimization is crucial for webshop success in 2025. With 75% of retail traffic coming from mobile devices, a mobile-friendly webshop offers enormous growth opportunities. This guide shows practical strategies for responsive design, speed optimization, and checkout optimization.

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Frederiek Pascal Frederiek Pascal

Writing better prompts: how to get more out of AI tools 2025

AI tools are only as good as the prompts you give them. With the right techniques, you can increase the quality of your output by 40-60%. Discover the ROCKET formula and advanced prompting methods that save time and deliver better results.

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Frederiek Pascal Frederiek Pascal

The evolution from SEO to GEO: what changes for marketers?

The digital landscape is undergoing a fundamental transformation. After more than two decades in which SEO revolved around traditional search engines, the GEO era is dawning. Discover how 58.5% of all searches now end without a click and what this means for your business.

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