
Free marketing insights your competition doesn't have
Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.
LinkedIn marketing: 7 strategies that generate B2B leads
LinkedIn has become the premier B2B platform for lead generation. With over 1 billion users and unique targeting options, it offers unprecedented opportunities for growing companies. Discover 7 proven strategies that actually generate leads.
E-commerce conversion optimization: 12 strategies for more sales
Discover 12 proven conversion optimization strategies that can double your e-commerce revenue in 2025. From technical optimizations to psychological triggers – all directly implementable for Dutch webshops.
Hiring a marketing expert vs DIY: what is smarter in 2025?
Digital marketing is evolving rapidly. What worked last year can waste your budget today. Hiring a marketing expert is no longer a luxury, but a strategic necessity for growth in 2025.
AI agents for marketing: 5 ways to save time in 2025
Autonomous AI agents can independently make decisions and take actions based on data. In this article, you'll discover exactly what they do, how you can apply them to your marketing today, and what benefits they offer to companies that want to scale efficiently with AI.
Why digital advertisements need a review in 2025
In a world where consumers are ad-fatigued, digital advertisements are reaching their limits. This blog advocates for a shift: away from flashy banners and towards valuable content that builds trust, opens conversations, and delivers real results. Relevance wins over reach.
Structured data for Google: more visibility in 2025
Structured data is the most underestimated SEO tactic for organic growth. Schema markup generates rich snippets that increase your CTR by 35%, perfect for SMEs looking for more visibility without an extra advertising budget.
Conducting an AI audit: a complete guide for better marketing results
Discover where 40% of your marketing budget is disappearing with a systematic AI audit. Learn step-by-step how to analyze marketing performance, which tools you need, and how to achieve a 25-45% ROI improvement within 30 days. Includes a free checklist.
Zero-click searches: wake-up call for your SEO strategy
More than 65% of Google searches end without a website click. Zero-click fundamentally changes SEO: from traffic to authority. Learn how to optimize for featured snippets, AI platforms, and voice search. Practical GEO strategies for sustainable visibility.
GEO strategies 2025: 10 ways to optimize for AI search engines
Your brand will soon cease to exist if ChatGPT, Gemini, or Perplexity don't know it. Discover 10 proven generative engine optimization strategies that will make you visible today in the fastest-growing search channel.
AI and Shopify: smart apps and automations for 2025
E-commerce entrepreneurs who use AI automation see their efficiency increase by 40% and conversion rates by 25%. Discover which 12 Shopify AI tools will make the difference in 2025, including practical implementation tips and ROI calculations.
Voice search optimization: how to improve your findability in 2025
Voice search is growing explosively and changing how people search online. From local questions to product searches - voice-activated searches are becoming increasingly natural. Discover practical strategies to improve your findability for Google Assistant, Siri, and Alexa via featured snippets, mobile optimization, and conversational content.
Local SEO in Belgium: how to truly get found in 2025
Local SEO is no longer a nice-to-have. It determines whether your company is found by people in your region. This blog shows concrete steps such as NAP consistency, local landing pages, reviews, and structured data. Ideal for self-employed individuals and SMEs in Belgium.