Free marketing insights your competition doesn't have

Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.

Frederiek Pascal Frederiek Pascal

LinkedIn marketing: 7 strategies that generate B2B leads

LinkedIn has become the premier B2B platform for lead generation. With over 1 billion users and unique targeting options, it offers unprecedented opportunities for growing companies. Discover 7 proven strategies that actually generate leads.

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Frederiek Pascal Frederiek Pascal

AI agents for marketing: 5 ways to save time in 2025

Autonomous AI agents can independently make decisions and take actions based on data. In this article, you'll discover exactly what they do, how you can apply them to your marketing today, and what benefits they offer to companies that want to scale efficiently with AI.

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Frederiek Pascal Frederiek Pascal

Why digital advertisements need a review in 2025

In a world where consumers are ad-fatigued, digital advertisements are reaching their limits. This blog advocates for a shift: away from flashy banners and towards valuable content that builds trust, opens conversations, and delivers real results. Relevance wins over reach.

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Frederiek Pascal Frederiek Pascal

Structured data for Google: more visibility in 2025

Structured data is the most underestimated SEO tactic for organic growth. Schema markup generates rich snippets that increase your CTR by 35%, perfect for SMEs looking for more visibility without an extra advertising budget.

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Frederiek Pascal Frederiek Pascal

Zero-click searches: wake-up call for your SEO strategy

More than 65% of Google searches end without a website click. Zero-click fundamentally changes SEO: from traffic to authority. Learn how to optimize for featured snippets, AI platforms, and voice search. Practical GEO strategies for sustainable visibility.

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Frederiek Pascal Frederiek Pascal

AI and Shopify: smart apps and automations for 2025

E-commerce entrepreneurs who use AI automation see their efficiency increase by 40% and conversion rates by 25%. Discover which 12 Shopify AI tools will make the difference in 2025, including practical implementation tips and ROI calculations.

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Frederiek Pascal Frederiek Pascal

Voice search optimization: how to improve your findability in 2025

Voice search is growing explosively and changing how people search online. From local questions to product searches - voice-activated searches are becoming increasingly natural. Discover practical strategies to improve your findability for Google Assistant, Siri, and Alexa via featured snippets, mobile optimization, and conversational content.

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Frederiek Pascal Frederiek Pascal

Local SEO in Belgium: how to truly get found in 2025

Local SEO is no longer a nice-to-have. It determines whether your company is found by people in your region. This blog shows concrete steps such as NAP consistency, local landing pages, reviews, and structured data. Ideal for self-employed individuals and SMEs in Belgium.

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