Filoes: from basement startup to tasteful digital brand

How ClickForest developed a conversion-focused Shopify webshop and strategic go-to-market plan for the country's most refreshing juice brand.

Quote about the collaboration

Filoes originated from a personal story, but thanks to ClickForest, it truly developed a brand identity that people remember and connect with.

Challenge: From artisanal production to a professional online sales environment with a brand story, strong USPs, and a smooth ordering experience.
Starting Shopify? This is how we do it

Approach: A webshop built from scratch in Shopify, with a focus on storytelling, product experience, and seasonal shopping.
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Healthy mission, strong brand positioning

Filoes originated when founder Thomas, after a burnout, transformed his life with healthy food, exercise, and rest. His mission: to help people live healthier, without hassle. ClickForest translated this philosophy into a webshop and brand that resonated – in copy, design, and navigation.

The site exudes craftsmanship, health, and reliability, with clear USPs such as cold pressed, shockfrozen, and fresh from the farm. Thanks to a well-thought-out structure, visitors quickly find their way to their favorite flavors or subscription plans.

Cold-pressed convenience meets conversion

Every Filoes juice is locally pressed and immediately frozen at -30°C. We ensured that the online experience felt just as smooth, logical, and fresh. From flavor filters to bundles and informative product pages: the webshop is built to inspire and convert.

Loyalty through Filoe points

With Smile.io, we implemented an inventive loyalty program: customers collect Filoe points through purchases, shares, and likes. These can be exchanged for discounts via an integrated rewards platform – smart, playful, and conversion-boosting.

From juice in the basement to a brand with reach

Since 2023, Filoes has consciously invested in brand experience and digital visibility. Together, we built not just a webshop, but a story that resonates. The site forms the backbone of a broader growth strategy, from delivery points to social media and collaborations.