AI and Shopify: smart apps and automations for 2025

Shopify logo and AI brain side-by-side as an illustration of automation in e-commerce

Shopify continues to grow year after year as the leading platform for e-commerce entrepreneurs. With the rise of AI and smart automations, 2025 will be the year local online stores can make serious efficiency gains. In this article, you'll discover the best AI tools and automations you can start using now to save time, increase your conversion rate, and improve your customer service.

1. Why AI on Shopify Makes All the Difference

AI has long ceased to be just a buzzword. For small to medium-sized online stores, it primarily means: achieving more with less. Smart AI tools can automate tasks that previously demanded a lot of time – think of product descriptions, customer communication, inventory management, or personalized recommendations.

Small businesses that use AI in their online store see an average increase of 15 to 30% in operational efficiency within the first six months
— Marie Verstraeten, e-commerce consultant at BE-Commerce Flanders

Imagine your online store automatically knows what your customer wants to buy, even before they do. What if you never had to manually set up an email flow again? If you have a small shop and don't have time to do everything yourself, then AI is your new colleague.

Benefits:

  • Save time: automate repetitive tasks

  • Higher conversion rates: personalized recommendations based on behavior

  • Improved customer experience: AI chatbots and fast support

  • Data-driven insights: make smarter decisions

2. The best Shopify apps with AI in 2025

Below is an overview of the most popular and effective AI tools on Shopify for the coming year, including explanations of how they work:

1. Shopify Magic

Shopify's own AI tool that automatically generates product descriptions based on a few keywords. You type in: "woolen sweater, navy blue, winter collection" and immediately receive an SEO-friendly text suggestion. The tool takes into account tone of voice and context, ensuring that the content aligns with your brand identity.

2. Tidio AI Chatbot

Tidio combines live chat with AI automation. The AI bot learns from past conversations and customer behavior to accurately answer frequently asked questions. You can set up flows such as: "request tracking information" or "request return procedure." It also integrates with Messenger, WhatsApp, and email.

With Tidio, we were able to automatically answer 60% of our customer inquiries without our team's intervention
— Tom De Clercq, owner of a Shopify webshop from Ghent

3. ReConvert Upsell & Cross-sell

This app uses AI to display personalized recommendations on the thank you page, based on previous purchases, shopping cart contents, and purchase history. This allows you to activate instant repeat purchases with smart triggers. The interface is visually easy to customize without code.

4. Hypotenuse AI

Hypotenuse allows you to generate hundreds of product descriptions in bulk. The AI automatically adapts to your tone of voice and brand style. The tool takes SEO into account and also generates meta descriptions.

Previously, writing product descriptions took us hours. Now, Hypotenuse does it in minutes – and it's SEO-proof
— Eline D., freelance copywriter for Flemish webshops

5. Klaviyo + AI Predictive Analytics

Klaviyo analyzes customer behavior and predicts the ideal moment to send an email, the likelihood of churn, and potential product interest. You can build flows that automatically adapt to customer behavior, leading to increased engagement and revenue.

6. AdScale

AI-powered ads on Google & Meta. The app analyzes campaign performance, automatically adjusts bidding strategies, and tests ad variations. You'll receive a weekly overview with recommendations and ROI calculations.

Since we started using AdScale for Meta and Google campaigns, we've achieved better ROAS results than with our previous marketing agency.
— Pieter Van Hove, Head of Marketing at an Antwerp-based fashion store

7. Copysmith.ai

A powerful tool for generating ad copy, meta descriptions, SEO pages, and even complete landing pages. You can set the tone of voice, target audience, and call to action to create personalized content for specific campaigns.

8. LimeSpot Personalizer

Real-time personalization based on browsing behavior, location, and purchase history. LimeSpot analyzes the behavior of each individual visitor to display dynamic product recommendations. Also ideal for email personalization through integrations with tools like Klaviyo.

9. Flair Product Badges + Labels

Flair uses AI to assign dynamic product labels such as "best seller", "deal of the week", or "selling out fast". This increases urgency and plays into FOMO (fear of missing out). You can also set up experiments with A/B tests for badge effectiveness.

10. AI Stylist by Vue.ai

A visual AI stylist that provides clothing suggestions based on style, color, body shape, or previous purchases. For example, customers can put together an outfit with real-time recommendations. Fashion webshops use this as a virtual personal shopper.

3. Smart automation without programming knowledge

The great thing about Shopify is that you don't need any technical knowledge to set up powerful workflows. Tools like Shopify Flow allow you to build automations such as:

  • "Notify me when product X is almost sold out"

  • "If a customer spends more than €100, give a 10% discount on their next purchase"

  • "When a customer arrives via campaign Y, trigger a specific email flow"

Combine this with AI, and you'll have a webshop that truly 'thinks' along with you.

4. For local shops: focus on efficiency

Local e-commerce businesses typically don't have large teams. That's why every automation saves time and money. Here are some concrete applications for Belgian or Dutch shops:

  • AI translations for multilingual product pages

  • Smart inventory management with sales data-driven forecasting

  • Automated advertising on Google or Meta with tools like AdScale

For local online stores, it's all about efficiency. AI ensures that even small teams can make a big impact.
— Karel Van Damme, CEO of EcomTech Belgium

SEO Tip #5: Rank for 'best Shopify apps' and 'Shopify automation'

The combination of "Shopify + automation" is increasingly popular. Optimize your content with keywords such as:

  • Best Shopify apps of 2025

  • Shopify automation for beginners

  • AI tools for Shopify webshops

  • Sell smarter with Shopify and AI

Use tools like Ubersuggest or Ahrefs to find long-tail keywords and stay ahead of your competition.

6. What does the future hold?

In 2025, we anticipate a breakthrough in predictive AI: systems that automatically optimize campaigns, forecast your inventory, and even adjust your prices based on competition. You can lay the foundation for this today with the right apps and automations.

AI on Shopify isn't a thing of the future. It's a smart way for local shops to compete with the big players – without expanding your team. Start small, automate repetitive tasks, and keep learning. Want to know how to approach this? At ClickForest, we're happy to help you get started.

Frequently asked questions about AI and Shopify

  • Shopify Magic, Tidio, Hypotenuse, AdScale, and Klaviyo are top-notch tools. They assist with product descriptions, customer service, advertising, and email marketing.

  • No, many tools have free versions or scalable pricing. For SMEs, they are often more cost-effective than manual work.

  • Not at all. Most AI apps work plug-and-play, with no programming knowledge required.

  • More time, higher conversion rates, improved customer experience, and smarter data-driven decisions.

  • Certainly. Tools like Hypotenuse or Copysmith can automatically generate product descriptions, advertisements, and even entire landing pages.

  • Use dashboards from tools like Klaviyo or AdScale to track ROI, conversion rates, and click-through rates.

ClickForest logo

🚀 Get better results from AI, online marketing and e-commerce

Do you have ideas you want to implement faster? Do you want more leads, smarter marketing, or to better utilize AI in your company? We actively collaborate with you. Discover what AI can do for your growth, online marketing or e-commerce.

💬 Prefer to discuss things directly? Schedule a no-obligation video call with Frederiek.

👉 Or ask your question via the contact form, email frederiek@clickforest.com, or call +32 473 84 66 27.

📄 Looking for inspiration? Download our free whitepaper 'AI for SMEs in 2025' for practical tips & insights.

Together, we'll explore how you can get more out of your marketing, technology, and AI today.


Previous
Previous

Performance marketing in the age of AI: from clicks to conversations

Next
Next

Top AI tools for marketers in 2025: more results in less time