Google Ads has undergone a revolution in 2025 with AI Mode, Performance Max updates, and Smart Bidding Exploration. Learn how Dutch companies are maximizing their advertising performance with these advanced strategies and tools.

An AI audit is not a luxury but a smart investment for SMEs. Discover where your marketing is underperforming, which AI automations have a direct impact, and how you evolve from guessing to knowing with data-driven insights that outpace your competition.

More than 65% of Google searches end without a website click. Zero-click fundamentally changes SEO: from traffic to authority. Learn how to optimize for featured snippets, AI platforms, and voice search. Practical GEO strategies for sustainable visibility.

Your brand will soon cease to exist if ChatGPT, Gemini, or Perplexity don't know it. Discover 10 proven generative engine optimization strategies that will make you visible today in the fastest-growing search channel.

Voice search is growing explosively and changing how people search online. From local questions to product searches - voice-activated searches are becoming increasingly natural. Discover practical strategies to improve your findability for Google Assistant, Siri, and Alexa via featured snippets, mobile optimization, and conversational content.

Local SEO is no longer a nice-to-have. It determines whether your company is found by people in your region. This blog shows concrete steps such as NAP consistency, local landing pages, reviews, and structured data. Ideal for self-employed individuals and SMEs in Belgium.