Free marketing insights your competition doesn't have

Weekly tips on online marketing, Shopify e-commerce, and AI automation. From practical experience to practical action - written by experts who do it daily.

Frederiek Pascal Frederiek Pascal

Video marketing trends 2026: How videos grow your business

Video marketing is evolving rapidly in 2025. AI tools are making production more accessible, interactive video is increasing engagement, and short-form content is dominating social media. Learn how to use these trends for measurable growth.

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Frederiek Pascal Frederiek Pascal

Combining SEO and AI: the complete guide for future-proof content

The world of search engine optimization is changing rapidly. AI search engines, chatbots, and generative engines dominate the playing field. Companies that still cling to traditional SEO tactics in 2025 will quickly lose ground. Discover the powerful synergy between classic SEO and AI optimization.

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Frederiek Pascal Frederiek Pascal

ChatGPT masterclass: from beginner to AI expert in 2026

Do you want to do more than ask standard questions to ChatGPT? In this guide, you'll learn how to build custom GPTs, set up smart automations with Make.com, and use the right frameworks for prompts. Ideal for marketers, consultants, and entrepreneurs who want to strategically leverage AI.

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Frederiek Pascal Frederiek Pascal

Mobile e-commerce optimization: complete guide for more conversion

Mobile optimization is crucial for webshop success in 2025. With 75% of retail traffic coming from mobile devices, a mobile-friendly webshop offers enormous growth opportunities. This guide shows practical strategies for responsive design, speed optimization, and checkout optimization.

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Frederiek Pascal Frederiek Pascal

The evolution from SEO to GEO: what changes for marketers?

The digital landscape is undergoing a fundamental transformation. After more than two decades in which SEO revolved around traditional search engines, the GEO era is dawning. Discover how 58.5% of all searches now end without a click and what this means for your business.

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