Studio Play: from crisis recovery to e-commerce success story

How ClickForest transformed a hacked Instagram account and an outdated web shop into a digital engine for growth, thanks to smart Shopify integration, marketing and real-time dashboarding.

From the media

"Antwerp children's store Play loses more than 45,000 followers due to hacking Instagram. Meta just doesn't answer us."
Gazet van Antwerpen

Challenge: Studio Play lost their Instagram account due to a hack. The existing webshop no longer met the expectations of modern customers.

Approach: First Instagram successfully restored thanks to our connections at Meta. Then a full UX audit (Hotjar heatmaps & recordings), followed by a brand new Shopify webshop, linked to their POS system across three stores.

Recovery and growth: from hack to new web shop

When Studio Play lost their Instagram account, they could count on immediate action through ClickForest . With our contacts at Meta, the account - with more than 40,000 followers - was safely retrieved within days. This news even made it to the Gazet van Antwerpen.

After this crisis recovery, it immediately became clear that the digital strategy needed revamping. We conducted a thorough UX/UI audit with Hotjar (heatmaps & recordings) to identify customer behavior and bottlenecks on the existing website. Based on this, we built a completely new wireframe and then the full Shopify web shop, including seamless linking to their physical stores via the Shopify POS system. With this approach, we achieved a conversion-oriented shop that is ready for online marketing and growth.

Online marketing, SEO & real-time dashboarding

After the successful launch of the webshop, ClickForest started a full-service marketing process: Meta and Instagram ads (catalog sales, conversion, awareness & traffic), Google Search & Display, Google Shopping via Merchant Center. For Studio Play, we also built a real-time dashboard in which all results - from ROAS to sales and visitors - can be monitored live.

SEO was given a prominent place in the strategy: from technical optimization to SEO audits with Ubersuggest and Google Search Console. Thanks to the combination of conversion-oriented campaigns, smart data analysis and a renewed web shop, the conversion ratio and the number of purchases skyrocketed. Studio Play can now monitor and adjust marketing performance at any time, in full transparency and in real time.

Results that continue to grow

Studio Play continues to grow year after year thanks to the stable foundation that has been laid: a futureproof Shopify webshop, powerful online campaigns and full transparency in all results. The partnership continues to expand and Studio Play is ready for the next digital step.