Bastiano: from local caterer to digital growth engine

How a clever combination of Shopify, advertising and content marketing provided structural online growth.

Quote about the collaboration

"Bastiano needed a digital transformation, and Frederiek came in at the right time with a plan that worked."

Challenge: During the pandemic, Bastiano had to switch to a full-fledged digital strategy to keep sales going.
Find out how we launch and migrate Shopify websites

Approach: New Shopify webshop, smart ads on Meta and continuous optimization by ClickForest since 2019.
More about marketing for Shopify webshops

From Wix to Shopify

The existing website on Wix did not offer enough flexibility, speed and ease of use. ClickForest built a new webshop in Shopify that is not only visually appealing, but also mobile optimized and conversion oriented.
Read more about conversion optimization for Shopify

With clear product pages, a streamlined checkout and a design that exudes confidence, the webshop became the digital heart of Bastiano. This technical and visual upgrade made an immediate impact on the customer experience and ease of ordering.

Years of cooperation with results

ClickForest has been working with Bastiano for over 5 years. Year after year, we realize increases in orders, sales and website traffic. Our strategic approach is not based on isolated actions, but on a thoughtful, evolved plan with measurable impact.
Read how we approach performance advertising

Advertising strategy on Meta

Via a phased funnel on Facebook and Instagram, traffic was built up and converted into customers. Each phase of the customer journey received customized visuals, copy and targeting.
Read more about lead generation & follow-up

Awareness: Brand introductory videos and visuals targeting new customers in Mechelen region.
Consideration: Retargeting with offers, seasonal products and social proof.
Conversion: click-through campaigns to the web shop with clear CTAs such as "Order your party menu online."

In addition, we provide weekly, engaging social posts on both Facebook and Instagram. Both channels have since built thousands of real followers - a loyal community that remains actively engaged.
Read the full Bastiano success story