Vanhie: from physical experience to digital growth accelerator

How ClickForest led a 100-year-old store into a new digital age with smart web shop strategy, UX audit, campaigns and conversion optimization.

Quote about the collaboration

"Vanhie was facing a big digital leap. Frederiek combined his knowledge of retail and e-commerce with a hands-on approach that paid off immediately."

Challenge: An established store of nearly 100 years, thousands of square feet, but limited visibility online and a web shop that was more of a hobby project than core business.

Approach: ClickForest combined a full UX/UI audit(Hotjar), redesign of the customer journey in the store, restructuring of the online offer as well as customized digital campaigns.

Physical and digital transformation

Michael Vanhie engaged ClickForest to prepare the store and webshop for the next generation. The physical store was completely redesigned: garden machinery and outdoor cooking were given their own zone, while the mood makers for indoor and outdoor were placed in an inspiring setting. Thanks to a sophisticated customer journey, visitors now discover all of Vanhie's assets, both indoors and outdoors.

Digital strategy & UX audit

Using Hotjar heatmaps and recordings, we fully mapped customer behavior on the existing webshop. Based on these insights, the site was redesigned: clear categories for garden furniture, wellness, mood makers and outdoor cooking. Each step was aimed at greater ease of use and higher conversion.

New menu structure & logical layout
Loyalty program & smart discount strategy(Shopify marketing)
SEO optimization & smooth navigation(SEO for e-commerce)

Online campaigns & conversion boost

With targeted Meta campaigns(Facebook & Instagram), Google Search, Google Display and Shopping, Vanhie became visible to every target group: from garden lovers to wellness fans and hobby cooks. Thanks to smart retargeting campaigns and personalized follow-up, Vanhie's online share grew at record speed.

New customers through social & search(Performance marketing)
Returning buyers through loyalty program
Sales increase thanks to sharp seasonal promotions

Also read: structured data and visibility in Google

The result: the web shop grew from a supporting role to an essential engine of the core business. The client has been a regular ClickForest ever since and also engages us for individual AI and strategy training.

+130% more webshop sales

After the relaunch, the number of purchases through the Web shop skyrocketed.

More store visits & exploration

The redesigned customer journey resulted in more store visits and higher spending per customer.

Loyal customers

The loyalty program and personalized approach turned shoppers into repeat customers.

Quote from customer

"The collaboration with ClickForest has not only launched our webshop, but has revitalized our entire business. Frederiek 's personal approach really works!"
- Michael Vanhie, Vanhie.be

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