Are your marketing channels set up correctly? The DMS analysis explained
Anyone can start a business page on Facebook or an Instagram page. With a little effort, you can even set up a Google Analytics account or get a webshop up and running in Shopify, Magento, or WooCommerce.
Social media and advertising channels don't exist in isolation.
But did you create it simply because everyone else has one and you felt you should too? Or have you considered what you want to achieve with the page, and more importantly, who you want to reach? Is your strategy aligned with that? And above all, if you're putting in all that effort, are all your media and tools connected and reinforcing each other? Do you have insight into that? Do you know what you're doing? This is where many companies already go wrong. You can't count the number of social media posts that don't even link to the company's website or webshop, or that lead nowhere. Let alone being able to extract accurate data from them to make informed decisions.
Take a structured look at each channel, one by one.
If you feel overwhelmed by all the pages you've created and can't see the forest for the trees, it's a good idea to have a specialist review each of your channels. They can check if they are technically sound and set up to maximize results. Once that's in order, you can broaden your traffic and optimize the conversion to customers. But first things first: a DMA (digital marketing analysis).
At ClickForest, a DMS analysis is the foundation: are all relevant marketing and social media channels present, correctly configured, and connected to all possible tools that gain insight or even to your website? Is everything in order? Then you can see how you can get the most out of each of those tools. That falls under CRO (conversion rate optimization).
Analyzing Facebook, Instagram, and LinkedIn as sales tools
Is your Facebook set up for optimal performance?
We can offer a glimpse into our concrete approach. Let's start with the Facebook page. First and foremost, we check whether the Facebook pixel is activated correctly and whether the correct events are linked to it. For webshops, the events are obvious: adding a product to the shopping cart, entering payment details, and an actual purchase on the shop. If there is no webshop and we are talking about an informative website, we measure conversions based on the submission of the contact form, clicking on the phone number in the footer, or clicking on other buttons on the website that are relevant to the website owner. Furthermore, we will of course check whether all basic information has been entered correctly on the Facebook page. We are mainly thinking of the contact details, the link to the website, the mission of the website or webshop...
Is your Instagram set up for optimal performance?
If the client has an Instagram page, we check if the BIO is filled out correctly. A clear link to your website will always lead to an increased number of visitors. We also check if there is a good company description in your bio. We look at the quality of the photos, the correct use of hashtags, the diversity of the content, the frequency of the posts, the copy accompanying the photos – in short, a whole checklist for us to work through.
Is your LinkedIn profile fully optimized?
The LinkedIn page will also be examined. Is the cover photo clear and professional? Is the logo uploaded and centered correctly? Is a clear headline used? Are relevant keywords used? Is the featured section of your LinkedIn page well-developed? Is the focus on social selling and not too much on hard selling?
Are your social media and advertising accounts loosely connected? It's time to solidify everything. Request our approach and pricing for DMS analysis without obligation. Agreed? Then we'll get back to you as soon as possible with the pain points.
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💬 Prefer to discuss things directly? Schedule a no-obligation video call with Frederiek.
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