
ClickForest Blog
Strategies, trends and technologies for tomorrow's marketer.
An advertising strategy (SEA) cannot exist without a content strategy (SEO) and vice versa
Companies that want quick results often resolutely choose SEA. They neglect SEO, building nothing in the long run. Other companies take the slow but sure path of SEO but forget about SEA as a dynamo on their content. As always, the golden mean is recommended.
Are you using the right marketing channels and are they set up correctly?
Your website, webshop, advertising accounts and social media channels must each be set up optimally if they are to achieve maximum marketing results. If they are also aligned, they reinforce each other even more. Do they? We investigate this with a digital marketing analysis.
How do you translate the famous funnel into a concrete advertising strategy?
There are a few theoretical models on how to create an adequate marketing funnel. Instructive, but much more important: how do you translate them concretely into an advertising strategy in real life?
Traiteur Bastiano: an unseen business boost that lasts beyond corona times
ClickForest steered caterer Bastiano in Bonheiden through the corona crisis with an advertising strategy around takeaway and delivery that saw orders soar. Until today!