The best AI tools for marketers in 2025: efficiency, creativity and automation
AI tools will become the secret weapon of marketers in 2025. Whether you're a freelancer, running a marketing team or running a digital agency - the right tools will help you automate tasks, speed up creation processes and improve performance. In this overview, you'll discover the top AI tools you can already use today for advertising, content creation, data analytics, and workflow optimization.
1. ChatGPT (with Advanced Data Analysis and GPTs).
Use for: copywriting, email marketing, customer journeys, strategy, data analysis, brainstorms
ChatGPT has taken a giant leap into 2025 thanks to GPT-4o and the ability to train your own GPTs on your tone-of-voice, brand or processes. The advanced data analysis feature lets you interpret Excel files, perform calculations, create visualizations and draw insights in seconds.
Use scenarios:
Create hyper-personalized email flows based on customer data
Let ChatGPT generate AB test ideas
Automate brainstorms or customer workshops with GPT assistants
Pro tip: Build a "BrandGPT" with all your tone-of-voice guidelines and favorite prompt templates for consistent output.
2. Midjourney / DALL-E 3
Use for: social media visuals, ads, concepts, mood boards, brand assets
The creativity of visual AI tools has grown exponentially. Midjourney is known for its aesthetic style, while DALL-E 3 integrates better with other tools. Use these to generate visuals tailored to your campaign, audience and channel.
Use scenarios:
Quickly creating mockups for a campaign pitch
Generate unique visual content for socials
Simulating UGC for A/B testing
Pro tip: Combine with Photoshop Generative Fill for fast post-production.
3. SurferSEO
Uses for: SEO-optimized content creation, keyword research, SERP analysis
In a world where Google's Search Generative Experience (SGE) is profoundly changing SEO, you need tools that really think with you. SurferSEO uses AI to perfectly tailor your blog posts, product pages or landing pages to search intent.
Use scenarios:
Clustering keywords around topical authority
Automatically generate outlines and briefs for copywriters
Perform content audit with one click
Pro tip: Combine Surfer with ChatGPT via integrations or prompts for ultra-fast content production.
4. Mutiny
Uses for: website personalization, conversion optimization, lead nurturing
Mutiny is a powerful no-code AI tool that personalizes your website in real time based on segments, behavior or intent. It caters to B2B and B2C and adapts hero copy, CTAs and visuals for each visitor.
Use scenarios:
Personalized headlines for existing customers vs. new visitors
Automating A/B tests based on AI predictions
Increase conversion without developers
Pro tip: Combine with LinkedIn Ads for account-based marketing landing pages.
5. Descript
Uses for: video content, podcast editing, reels, shorts, captions
Descript lets you edit video as if you were working in Word. Thanks to AI voice cloning, auto-subtitles, filler removal and overdub, you can create content that looks professional in no time.
Use scenarios:
Automatically edit and publish podcasts
Creating YouTube Shorts and Reels from long webinars
Generating voiceovers without studio recording
Pro tip: Create a branded audio library of your voice for repurposing.
6. Browse AI
Uses for: scraping, competitor monitoring, pricing intelligence, market research
With Browse AI, you can scrape Web pages, monitor data and even set alerts for changes without programming knowledge. Ideal for getting insights into your market faster.
Use scenarios:
Daily monitoring of competitive pricing
Scraping job postings for HR trends
Gathering leads from directories or marketplaces
Pro tip: Automate with Make.com or Zapier to feed live dashboards.
7. Copy.ai / Jasper
Uses for: ads, landing pages, emails, product descriptions, social posts
These tools are built for high-converting copy. They deliver text tailored to channel, target audience and tone-of-voice. Jasper has stronger workflows, Copy.ai is more intuitive.
Use scenarios:
Sales outreach personalization at scale
Generate creative hooks for ads
Automating blog intros and meta descriptions
Pro tip: Create a "brand voice profile" for each client for consistency and recognition.
AI stack in 2025: the new marketing core
AI tools in 2025 are no longer "nice to have" - they are at the core of how we develop strategies, accelerate execution and generate insights. The marketer who smartly deploys these tools is building a scalable and resilient system for growth.
Whether you run an agency, build an e-commerce brand or are an in-house marketer, these 7 tools will help you:
Faster switching
Work more creatively
Measure and improve smarter
🔁 Experiment, integrate and evaluate. The future of marketing is not man or machine - it is man with machine.
Frequently asked questions about AI tools for marketing in 2025
-
They save time, increase your output and make personalized communication scalable. AI takes over repetitive tasks so you can focus on strategy and creativity.
-
No, most tools are user-friendly and designed for marketers without programming knowledge. Think drag-and-drop interfaces, templates and plug-ins for your existing systems.
-
Tools like Jasper, Writesonic and ChatGPT remain top choices. For visuals, Midjourney and DALL-E are strong. Hypotenuse is popular with e-commerce companies.
-
Check reviews, user numbers, and whether there is transparency around data protection and copyrights. Tools that are compatible with GDPR or ISO certifications carry extra trust.
-
Sure. Many tools offer integrations through Make.com, Zapier or native plug-ins for platforms such as HubSpot, WordPress, Shopify and Mailchimp.
🤖 Need help with AI, online marketing or e-commerce?
We like to think with you. Whether you have a concrete challenge, want to kick off an idea, or just want to discover what AI can do for your growth, online marketing or e-commerce - you're welcome.
🎥 Prefer to consult in person? Book a no-obligation videocall with Frederiek.
👉 You can also leave a question using the contact form, email frederiek@clickforest.com or call +32 473 84 66 27.
Together, we'll look at how you can get more out of marketing, technology and AI.
